Publications

July 2022 (Revised October 2022)
Case

Sixty Years of Sylvia’s

By: Christina R. Wing, Carlton Burrell Jr., Chika-Dike Nwokike and Abby Patrick

Sylvia’s Restaurant, approaching its sixtieth anniversary this August, is a testament to the values instilled by the matriarch herself, Sylvia Woods. Despite living through an era of racial oppression and poverty, Sylvia accessed financing and established her financial... View Details

Keywords: Community; Legacy; Small Business; Values and Beliefs; Success; Expansion; Growth and Development Strategy

May 2010
Case

Flare Fragrances Company, Inc: Analyzing Growth Opportunities

By: John A. Quelch and Lisa D. Donovan

Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry

June 2005 (Revised August 2006)
Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee

Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details

Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy

Find at Harvard

08 Aug 2017
First Look

First Look at Research and Ideas, August 8, 2017

characteristic-based portfolio strategy that requires relatively low annual turnover. This is a continuum, with small size (a very persistent characteristic) at one end of the spectrum and high frequency reversal at the other. Unlike... View Details

Keywords: Sean Silverthorne

19 Jul 2011
News

Brightening the Future

has similar distribution partners in Ethiopia, Kenya, Senegal, and Argentina. Both companies are affiliated with the Stiftung Solarenergie International Network for Rural Development, a German foundation dedicated to development aid. The... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

Web

Field Course: Business Plans for Innovating in Health Care, Q2 - Course Catalog

in Health Care” (Course 2815, Fall Q1), which is a prerequisite to this course. Students can expect to: Review their existing business plan , its opportunities and challenges, and develop strategies for... View Details

20 Mar 2005
Research & Ideas

Lessons of Successful Entrepreneurs

business model, he continued. He also said start-ups should spend more time on market verification and market feedback than on the "front office" issues of building a business. Fialkow's lessons included trust your instincts; View Details

Keywords: by Sean Silverthorne

01 Jun 2015
News

Screen Grab

on their smartphone within the last month. That trend is fostering a next generation of entrepreneurs developing new revenue models that aren’t built around the traditional program formats, a shift that writers and producers are taking... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

10 Aug 2022
News

Skydeck Live: Stage Not Age

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes This is Dan Morrell, host of Skydeck. Susan Wilner Golden (PMD 59, 1990) had a very frustrating experience caring for her aging mother. With her background as a graduate of the HBS Program for Management... View Details

01 Jun 2015
News

Alumni and Faculty Books for June 2015

High-Profit Strategies in the Age of Techno Service by John A. Goodman (MBA 1971) (AMACOM) These days businesses have more opportunities to enhance the customer experience than ever before. Goodman explains how businesses can design and... View Details

October 1999 (Revised October 2005)
Case

Autobytel.com

By: Youngme E. Moon

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry