media - Publications - Faculty & Research

01 Sep 2007
News

Got Global?

is planning to expand to other parts of the country. Local media attention given to the service piqued the curiosity of freelance writer Garrett Graff during a recent visit to India, leading to our story. With examples like these, the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management

17 Feb 2011
News

Field Report: Rwanda

a private media company and Karisimbi client. The group worked with Tele-10 to identify ways to improve its advertising sales process for radio advertising and to help improve customer service for its satellite television business. “We... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

22 Apr 2021
News

Leading for a Better World in Boston; Virtual Event Showcases Japan Fellowship

moderator David Harris (MBA 1984), talked about addressing the complexities of hunger during COVID-19 with panelists Ajay Relan, founder of #HashtagLunchbag, an effort to feed the homeless and hungry through social media and self-directed... View Details

Keywords: Margie Kelley

13 May 2014
News

Inside Africa

reason Americans view Africa as a land of misfortune is that all they hear about in the media is African misfortune. To counter this simplistic picture, Africa.com offers curated articles showing the everyday things that make up much of... View Details

Keywords: Constantine von Hoffman

01 Feb 1999
News

Minding Families' Business

successful entrepreneurs, won't find it impossible to carry on family enterprises. Back in 1971, when de Gaspé Beaubien-with his wife, Nan-b - gained control of the then ailing media and communications company Telemedia, he wasn't... View Details

Keywords: Daniel Penrice

01 Dec 2014
News

Forecasting ’15

spent consuming digital media has been skyrocketing across the globe, to the point that it is not uncommon for twentysomethings to choose to go without traditional television—a big deal. This is reminiscent of people choosing to go... View Details

Keywords: Food Services and Drinking Places; Hospitality; Ambulatory Health Care Services; Health, Social Assistance

15 Nov 2020
News

Podcasts Engage New Audiences with HBS

criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now, given the pressure that it’s under... View Details

14 Dec 2017
News

Making Movies Is a Class Act

Beyda) Sally Wood (photo by Russ Campbell) Joe Abrams (photo by David Beyda) Sally Wood (photo by Russ Campbell) Abrams served in various executive capacities at CBS, Columbia, MGM, and ABC, before setting up his own consulting business in the View Details

Keywords: Jill Radsken

04 Sep 2019
News

Putting the Game Within Reach

ticket sales. Also out are geographic affiliations. Instead, each team will be represented by a celebrity captain. NFL stars Richard Sherman and Marshawn Lynch are on board, as is pop star Prince Royce, who the league hopes will bring his 55 million social View Details

01 Oct 1996
News

Working Behind the Scenes — Alan F. Horn (MBA 1971)

became especially concerned about local air and water quality when their first child was born in 1988. Together, they helped found the Environmental Media Association, designed to encourage writers, directors, and actors to incorporate... View Details

Keywords: Thomas Frick

01 Jun 2000
News

Going Public: Scott C. Bolick

embarked on a "steep learning curve" at Andersen Consulting in San Francisco, where he joined the company's Media and Entertainment division. Technology became his newfound passion at Andersen, leading him to HBS to pursue his MBA and... View Details

Keywords: Nancy O. Perry

01 Oct 2013
News

Banking on Africa's Future

advertising company from Independent News & Media, an Ireland-based media company that decided to focus on the United Kingdom, and Shell's downstream fuel business (e.g., gas stations, commercial fuels, aviation, marine) as Shell moves... View Details

01 Dec 2007
News

A View from the Top

implications.” It’s important to build up reserves of trust with customers and markets to call on in hard times, he added, and don’t try to start the process when times are already difficult. Dubinsky recalled her media ride on the... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services; Management

21 Sep 2018
News

HBS Association of Southern California Boosts Support for Startups

Point Media in Santa Monica. “It was a fantastic dynamic,” says Alexa McCulloch (MBA 1999), the workshop organizer and president of the club. “We assured each presenter that this was a confidential opportunity to open up and ask... View Details

Keywords: Margie Kelley

26 Jul 2018
News

Running the Numbers

social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called Patriots Lifestyle, and social media... View Details

Keywords: Deborah Blagg

02 Jan 2019
News

Not Waiting for Progress

international film festivals. The foundation has also established dynamic relationships with media companies such as NBCUniversal, WarnerMedia, Netflix, and HBO. Talented and Together Throughout his career, in a variety of business and... View Details

Keywords: Deborah Blagg

01 Sep 2020
News

Action Plan: Finding Fluency

Circle the globe. Duolingo has users worldwide, but awareness of the brand is low in many countries. “There’s a lot of opportunity in markets where people haven’t been exposed to the product.” Court the influencers. Social media mavens... View Details

Keywords: April White; foreign language; education and technology; digital marketing; change management; COVID-19; Educational Services

01 Apr 1998
News

Going For The Summit

Dozens of blue-chip advertisers have flocked to the site; according to Carpenter, iVillage may be the only private content company with more than $1 million a month in revenue. Although the company is not yet operating in the black, she expects it to become profitable... View Details

Keywords: Caroline Chauncey

01 Mar 2007
News

Winter Break Just Got Educational

have transformed China over the past 25 years. The itinerary included academic and media panel presentations on a variety of topics affecting China and networking events with HBS alumni. Students also met with corporate executives and... View Details

Keywords: immersion; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Corporate, Subsidiary, and Regional Managing Offices; Management

01 Apr 2000
News

Getting the Message

advantage of it -- you got everyone in a room, and then you ran an ad." Today, through technologies promised by ad serving firms, "you can go to your customers rather than have them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to... View Details

Keywords: Susan Young

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