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September 2013
Case

Boeing 787: More Electric Architecture

The "more electric architecture" of the Boeing 787 Dreamliner represented a significant shift in the design of secondary power systems for commercial aircraft, compared to traditional designs that employed a mix of hydraulic, pneumatic, and electrical power. While the... View Details

Keywords: Boeing; 787; Airbus; A350XWB; Architectural Innovation; Technological Substitution; Technological Innovation; Vertical Integration; Air Transportation; Aerospace Industry; United States

October 1995
Background Note

Coordination: An Overview

By: Ananth Raman

Designed to accompany Module II of the first-year required course on Technology and Operations Management. Particularly useful in conjunction with Corning Glass Works: Erwin Automotive Plant, Toyota Motor Manufacturing, U.S.A., Inc., Johnson Controls, Automotive... View Details

Keywords: Management; Operations; Technology; Auto Industry; Auto Industry; United States

March 1975 (Revised April 1985)
Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details

Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry

June 2007 (Revised October 2007)
Case

Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center

By: Richard M.J. Bohmer, F. Warren McFarlan and Julia Rose Adler-Milstein

Describes the history of clinical computing at Boston's Beth Israel Hospital and the development, since the 1996 merger to form the Beth Israel Deaconess Medical Center, of an information system designed to support the delivery of patient care. The hospitals' CIO, John... View Details

Keywords: Health Care and Treatment; Product Design; Service Delivery; Information Technology; Applications and Software; Health Industry; Boston

April 1989 (Revised November 1998)
Supplement

Masco Corp. (B)

By: Michael E. Porter and Cynthia A. Montgomery

Describes Masco's initial entry strategy and is designed as an in-class handout. View Details

Keywords: Market Entry and Exit; Diversification; Consumer Products Industry

December 2012 (Revised November 2014)
Case

Lit Motors

By: Thomas R. Eisenmann and Alex Godden

In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details

Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California

August 2010 (Revised December 2010)
Case

Malcolm Life Enhances Its Variable Annuities

By: Robert C. Pozen and David J. Pearlman

The case involves an insurance CEO choosing between different designs for a variable annuity product in light of hedging, marketing, and pricing issues. The case provides students with background on the economics and regulation of life insurance and variable annuities.... View Details

Keywords: Annuities; Insurance; Investment Return; Governing Rules, Regulations, and Reforms; Product Design; Insurance Industry; United States

2012
Chapter

Is Private Equity in Emerging Markets Coming of Age?: Evidence of the Mexican Private Equity Market

By: Roberto Charvel and Darek Klonowski

This chapters reviews the potential of the private equity and alternative assets industry in Mexico. View Details

Keywords: Private Equity; Emerging Markets; Latin America; Mexico; Entrepreneurial Finance; Business Ventures; Economics; Finance; Market Design; Financial Services Industry; Latin America; Mexico

April 1995 (Revised November 1995)
Supplement

Human Resources at Hewlett-Packard (B)

By: Michael Beer and Gregory C. Rogers

Designed as an in-class handout as a source of further discussion of the issues. View Details

Keywords: Human Resources; Computer Industry

November 1990 (Revised November 1991)
Supplement

Apple Computer (C1): Reorganizing the Human Resource Function

Provides a follow-up to the (C) case. A new organization chosen for the human resource (HR) function is described. Students must compare the design chosen by Apple's HR managers with the one they chose. View Details

Keywords: Organizational Design; Human Resources; Computer Industry; Computer Industry

April 1993 (Revised December 2001)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (B)

By: F. Warren McFarlan and Katherine Seger

Designed to look at outsourcing from the perspective of a major computer services company trying to get into the business. View Details

Keywords: Communication Technology; Business Startups; Business Plan; Business Strategy; Job Cuts and Outsourcing; Financial Management; Management Teams; Communication Strategy; Organizational Design; Product Design; Accounting; Activity Based Costing and Management; Computer Industry; Computer Industry

May–June 2023
Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

By: Weijia Dai, Hyunjin Kim and Michael Luca

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from... View Details

Keywords: Advertising; Digital Marketing; Outcome or Result

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June 2005 (Revised June 2006)
Case

Ducati Corse: The Making of a Grand Prix Motorcycle

By: Francesca Gino and Gary P. Pisano

Examines the product development strategy and processes of the Ducati motorcycle racing team during the 2003-2004 Grand Prix seasons. Invites discussion of appropriate design and development strategies to facilitate learning across product generations. Specifically,... View Details

Keywords: Design; Business Strategy; Product Marketing; Knowledge Use and Leverage; Motorcycle Industry; Italy

October 1996 (Revised April 1997)
Case

Team New Zealand (A)

By: Marco Iansiti and Alan D. MacCormack

The case describes the development process used by Team New Zealand to design their two yachts for the 1995 America's Cup. During development, the team makes extensive use of simulation and physical prototyping to improve the initial design concept. As they approach... View Details

Keywords: Product Design; Design; Product Development; Sports; Ship Transportation; Research and Development; Situation or Environment; Decisions; Sports Industry; New Zealand

September 2020 (Revised June 2021)
Supplement

Eaton Corporation: Portfolio Transformation and The Cost of Capital

By: Benjamin C. Esty, Scott Mayfield and Daniel Fisher

In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to... View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland

March 1990 (Revised April 1990)
Supplement

IBM Corp.: ""Make It Your Business"" (B)

By: Robert L. Simons

Reveals the system changes that IBM adopted. Designed as an in-class handout after discussion of the (A) case. View Details

Keywords: System; Change; Computer Industry

September 2017 (Revised July 2023)
Case

Adaptive Platform Trials: The Clinical Trial of the Future?

By: Ariel D. Stern and Sarah Mehta

In July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial—an adaptive platform trial—to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer.... View Details

Keywords: Clinical Trials; Cancer; Adaptive Platform Trials; Platform Trials; Adaptive Trials; Glioblastoma; Health; Health Care and Treatment; Health Testing and Trials; Business Strategy; Innovation Strategy; Health Industry; United States

Article

The Hidden Costs of Initial Coin Offerings

By: Jeffrey J. Bussgang and Ramana Nanda

In recent years, much has been written about how the Blockchain is poised to transform traditional industries such as banking, real estate, and healthcare. More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin... View Details

Keywords: Initial Coin Offerings; Business Ventures; Entrepreneurship; Finance

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July 2005 (Revised April 2009)
Case

Real Madrid Club de Futbol (Multimedia)

By: John A. Quelch

In June 2004, Florentino Perez, a well-known Spanish businessman, was elected president of Real Madrid, one of the world's top soccer clubs. In his campaign, Perez had promised to turn around the club's finances, bring in world-class talent, and extend the club's brand... View Details

Keywords: Risk Management; Brands and Branding; Marketing Strategy; Organizational Change and Adaptation; Sports; Expansion; Sports Industry; Spain

Frances X. Frei

Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details

Keywords: nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry

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