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Technology & Operations Management - Faculty & Research

Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2025 Working Paper Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing By: Chiara Farronato ,... View Details

2013
Chapter

Privacy Breach Analysis in Social Networks

By: Frank Nagle

Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details

Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science

08 Nov 2010
Research & Ideas

How to Fix a Broken Marketplace

tackled the market for new medical residents, economists, and lawyers. (Forbes magazine named him one of the world's "seven most powerful new economists.") "Market design is the engineering part of game theory," Roth explains. "It's the... View Details

Keywords: by Carmen Nobel; Health

14 Jan 2008
Research & Ideas

Mapping Polluters, Encouraging Protectors

and interpreting data about industrial environment performance because it brings together information about companies' environmental management, provided voluntarily by managers in real time, with companies' pollution View Details

Keywords: by Martha Lagace; Manufacturing; Chemical

August 1991 (Revised March 1993)
Case

Champion International Corp.: Timber, Trade, and the Northern Spotted Owl

By: Forest L. Reinhardt

Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log... View Details

Keywords: Science-Based Business; Natural Environment; Product Marketing; Governing Rules, Regulations, and Reforms; Government and Politics; Environmental Sustainability; Corporate Strategy; Trade; Decisions; Management Teams; Forest Products Industry; North and Central America

Educators

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Marketing - Faculty & Research

Language Model ; Generative Ai ; Artificial Intelligence ; Market Research ; Research ; Marketing ; AI and Machine Learning ; Analytics and Data Science ; Analysis ; Customers ; Consumer Behavior ;... View Details

14 Jul 2009
First Look

First Look: July 14

http://www.hbs.edu/research/pdf/09-148.pdf PublicationsOpen to Negotiation: Phenomenological Assumptions and Knowledge Dissemination Authors:Corinne Bendersky and Kathleen L. McGinn Publication:Organization Science (forthcoming)... View Details

Keywords: Martha Lagace

August 2021
Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj

The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details

Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination

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Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe

Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details

Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry

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March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

12 Mar 2024
HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details

Keywords: by Rachel Layne; Electronics; Information Technology

09 May 2024
Research & Ideas

Called Back to the Office? How You Benefit from Ideas You Didn't Know You Were Missing

classrooms, labs, dining halls, and elsewhere on campuses have a unique influence on the course of scientific research, according to the study, coauthored by Eamon Duede, a postdoctoral fellow at the Digital Data Design Institute at... View Details

Keywords: by Ben Rand

2021
Article

Decarbonizing Everything

By: Alex Cheema-Fox, Bridget LaPerla, George Serafeim, David Turkington and Hui (Stacie) Wang

We analyze how the use of different climate risk measures leads to different portfolio carbon outcomes and risk-adjusted returns. Our findings are synthesized in a rules-based investment framework, which selects a different type of climate metric across industries and... View Details

Keywords: Climate Risk; ESG; ESG (Environmental, Social, Governance) Performance; ESG Disclosure; ESG Disclosure Metrics; ESG Ratings; Investing; Investing For Impact; Investment Strategy; Environment; Decarbonization; Climate Change; Environmental Sustainability; Environmental Management; Environmental Accounting; Investment; Strategy; Investment Portfolio; Investment Return

SSRN

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Clusters - Institute For Strategy And Competitiveness

Cluster Mapping Project The U.S. Cluster Mapping Project provides policy makers, economic development practitioners, and researchers with powerful data and tools to understand clusters and locate cluster initiatives and potential partners... View Details

May 2022
Article

How Status of Research Papers Affects the Way They Are Read and Cited

By: Misha Teplitskiy, Eamon Duede, Michael Menietti and Karim R. Lakhani

Although citations are widely used to measure the influence of scientific works, research shows that many citations serve rhetorical functions and reflect little-to-no influence on the citing authors. If highly cited papers disproportionately attract rhetorical... View Details

Keywords: Metrics; Influence; Status; Citations; Science; Measurement and Metrics; Research; Perception

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07 Oct 2015
HBS Seminar

Ann Majchrzak, USC Marshall School of Business

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Accounting & Management - Faculty & Research

pronounced when borrowers have limited access to credit, take loans for business purposes, and obtain more credit. Keywords: Informal Economy ; Digital Banking ; Mobile Phones ; Developing Countries and Economies ; Mobile and Wireless Technology ; AI and Machine... View Details

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States

February 2024
Teaching Note

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan and C. Fritz Foley

Teaching Note for HBS Case No. 224-020. In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a... View Details

Keywords: Forecasting; Investor Relations; Beverage Industry; Corporate Finance; Decisions; Forecasting and Prediction; Health Pandemics; Analytics and Data Science; Digital Transformation; Crisis Management; Business Model; Food and Beverage Industry; United States; Europe