Publications

February 2002 (Revised February 2006)
Case

Volvo Trucks (A): Penetrating the U.S. Market

By: Michael E. Porter and Orjan Solvell

Volvo Trucks has worked on a global strategy for several decades. Beginning in the mid-1970s, the company decided to enter the largest market for trucks: the United States. Over time, the company has struggled to get a significant share of the U.S. market and at the... View Details

Keywords: Market Entry and Exit; Competitive Strategy; Five Forces Framework; Truck Transportation; Global Strategy; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry; United States; Europe

Article

Managing Digital Design at BMW

By: Stefan Thomke

Keywords: Information Technology; Design; Transportation; Auto Industry

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October 2018 (Revised September 2020)
Case

Testing Autonomy in Pittsburgh

By: Mitchell Weiss and Brittany Urick

Pittsburgh’s mayor had been among the first to welcome self-driving vehicles but was now one of many needing to react after a pedestrian fatality involving an autonomous Uber in Arizona. He had originally preferred to roll out “the red carpet” instead of the “red... View Details

April 1992 (Revised February 1996)
Case

CFM International, Inc.

In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost... View Details

Keywords: Risk and Uncertainty; Partners and Partnerships; Investment; Globalized Markets and Industries; Manufacturing Industry; Manufacturing Industry

17 Jan 2025
News

Tracking Modern Air Travel’s Takeoff

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Frank Lorenzo (MBA 1963) grew up in Rego Park, Queens, the son of Spanish immigrants. As a boy in the 1940s, he would watch the airplanes fly over his backyard and into LaGuardia Airport,... View Details

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

June 2018
Teaching Note

LabCDMX: Experiment 50

By: Mitchell Weiss and Matt Higgins

Teaching Note for HBS No. 817-031. View Details

Keywords: Public Entrepreneurship; Experimentation; Lean Startup; Government; Innovation; Crowdsourcing; Open Data; Mexico City; Mexico; Entrepreneurship; Innovation and Invention; Social Entrepreneurship; Government Administration; Transportation; Innovation Leadership; Transportation Industry; Transportation Industry; Mexico; Mexico City

June 1991 (Revised June 1993)
Case

Railroads and the Beginnings of Modern Management (Abridged)

By: Thomas K. McCraw

Consists of three selections by the most innovative of the early American railroad managers describing the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they worked,... View Details

Keywords: Business History; Rail Transportation; Organizational Structure; Management Systems; Rail Industry; United States

Fast Answer

Market trends, opportunities in advanced technology fields

transportation technologies, biotechnology, chemicals, energy and resources, engineering, the environment, food and beverage, fuel cell and battery technologies, healthcare, information technology, instrumentation and sensors... View Details

01 Apr 2001
News

Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments

projects and good returns. Project finance — Esty’s specialty and the focus of his course — involves highly leveraged deals and risk-taking, something that has interested Esty since he wrote his doctoral thesis on risk-taking in the savings-and-loan View Details

Keywords: Julia Hanna; Motorola; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation; Air Transportation

June 1991 (Revised March 1995)
Background Note

Coming of the Railroads

Makes possible a discussion of the growth of the railroads in the nineteenth century and the impact of that growth on the American economy. View Details

Keywords: Rail Transportation; Macroeconomics; Rail Industry; United States

Fast Answer

Scaling Minority Businesses (SMB)

size. Look at the American Community Survey for granular data relating to employment, transportation to work, housing, expenditures, etc. US Census: Business & Economy - A wide range of variables that provide insight... View Details

June 2024
Simulation

Vehicle Lifecycle Emissions Calculator

By: Mike Toffel, Shirley Lu and George Serafeim

This Vehicle Lifecycle Emissions Calculator calculates the greenhouse gas emissions over the lifespan of internal combustion engine (ICEs) vehicles, battery electric vehicles (BEVs), and plug-in hybrid electric vehicles (PHEV), including those associated with their... View Details

Keywords: Decarbonization; Environment; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Environmental Accounting; Environmental Management; Environmental Sustainability; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Climate Change; Transportation; Transportation Industry; Transportation Industry; Transportation Industry

01 Apr 2002
News

Student Conferences Spark Discussion, Promote Interaction

International. Saturday's discussion panels examined four main themes: restructuring and economic reforms, humancapital development, industry adaptation in Asia, and multinational corporations and entrepreneurship. A plenary panel on... View Details

Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

06 May 2019
News

Startup Talk in Chicago

Entrepreneurship Council within the club in 2006, and has led a dedicated team of alumni in developing a robust network connecting entrepreneurs with mentors, investors, and industry leaders. “The Distinguished Speaker Series has brought... View Details

Keywords: Margie Kelley; Pritzker; Air Transportation; Air Transportation

December 2023 (Revised November 2024)
Supplement

Decarbonizing Shipping at A.P. Møller-Maersk (B)

By: Willy Shih, Michael W. Toffel and Kelsey Carter

This is a (B) case supplement to 624-049 Decarbonizing Shipping at A.P. Møller-Maetsk View Details

Keywords: Decarbonization; Shipping; Biofuel; Ship Transportation; Energy Sources; Shipping Industry