Publications

SSRN

Read Now

December 2001
Case

Sarah Vickers-Willis: Career Decisions (A)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups

Web

Entrepreneurial Management - Faculty & Research

the company's shareholders and leaders. Some want to use the program as a fig leaf for laying off staff; others think it costs too much and might put the company at a competitive disadvantage relative to companies that are hiring View Details

Web

Middle East & North Africa - Global

AI-driven technologies are transforming marketing and customer experience. Around 40 alumni, friends, and business executives participated, engaging in a dynamic exchange on the future of AI in marketing. February 2025 Alumni Event Alumni... View Details

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa

Web

Asia Pacific - Global

refraining from expropriation. Additional predictions of the framework are tested and supported by the data. June 2025 Case TagHive: Edtech Pricing and Distributor Decisions By: Isamar Troncoso , Frank V. Cespedes and Stacy Straaberg View Details

31 Mar 2009
First Look

First Look: March 31, 2009

economy stagnated for a decade if none of the shocks that arguably hit the economy seemed to have persisted for much more than three years or so? In this paper I show that the endogenous development and adoption of technologies can... View Details

Keywords: Martha Lagace

December 16, 2021
Article

Avoid a One-Size-Fits-All Approach to Sales Coaching

By: Frank V. Cespedes

Coaching sales reps is about clarifying relevant behaviors and whether the issue is motivation or ability. Some reps may work hard, but lack certain capabilities while others demonstrate capability but seemingly lack motivation or effort. Good coaching helps to clarify... View Details

Keywords: Salesforce Management; Training; Competency and Skills; Motivation and Incentives

Find at Harvard

Read Now

Web

HBS - The year in Review

the overarching Harvard University brand. Interview with the Designers New Leadership for Information Technology Elizabeth Clark assumed the role of Chief Information Officer role. Clark joined HBS in 2012 as managing director of View Details

12 Sep 2023
Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

more comfortable using technology to make financial decisions. It turns out, Di Maggio says, that “having a broader view of the financial picture of the client helps [advisers] keep their clients and helps with growing the clientele as... View Details

Keywords: by Ben Rand; Financial Services

August 2021 (Revised September 2022)
Case

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano, Robert J. Dolan and Carol Zhang

In 2021, the growing threat of climate change pushed companies around the world to understand that significant behavioral change was necessary. While many recognized that decreasing emissions was critical, more sophisticated players such as Microsoft began to recognize... View Details

Keywords: Environmental Management; Marketing; Digital Platforms; Climate Change

October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Information Technology Industry

Find at Harvard

13 May 2024
Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The market for AI technology in retail—and the promise of a more... View Details

Keywords: by Rachel Layne; Information Technology; Information Technology; Information Technology; Information Technology

April 2000 (Revised November 2000)
Case

Computer Power Group: Designing Brand Architecture

Computer Power Group (CPG), an Australian-based consulting, education, and staffing placement firm in the IT industry, is contemplating a brand architecture capable of structuring its eight branded business units. CEO Peter James is particularly curious about whether a... View Details

Keywords: Brands and Branding; Education Industry; Education Industry; Education Industry; Australia

Web

About | Social Enterprise | Harvard Business School

and technology projects. She holds an Ed.M from Harvard Graduate School of Education and a B.A. in communications and English literature from Syracuse University. Emily Rodriguez Associate Director, Alumni... View Details

Web

Latin America - Global

competitiveness. Participants also identified a significant gap between corporate skill demands and academia, calling for greater collaboration between the private and public sectors with educational institutions to develop relevant... View Details

Web

Entrepreneurship - Faculty & Research

Business Strategy ; Technology Industry ; China Citation Educators Purchase Related Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School... View Details

July 1998
Supplement

Bell Atlantic in Union City

By: Rosabeth M. Kanter

In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details

Keywords: Business Model; Social Enterprise; Internet and the Web; Education; Business and Community Relations; Education Industry; New Jersey