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  • November 2021 (Revised December 2024)
  • Case

Kermit PPI

By: Kyle Myers, Matt Grennan and Sarah Mehta
Launched in 2011, Kermit PPI helped hospitals save money on expensive orthopedic implants and devices by enabling them to renegotiate their contracts with device manufacturers and better monitor compliance. In 2021, as they look to grow, they are entertaining two... View Details
Keywords: Health; Health Care and Treatment; Strategy; Expansion; Information Technology; Applications and Software; Supply Chain; Supply Chain Management; Contracts; Health Industry; Technology Industry; Medical Devices and Supplies Industry; United States; Maryland
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Myers, Kyle, Matt Grennan, and Sarah Mehta. "Kermit PPI." Harvard Business School Case 622-007, November 2021. (Revised December 2024.)
  • July 2011 (Revised September 2011)
  • Case

Game Time Decision for AppDirect

By: Andrei Hagiu, Laura Arjona and Emily Zhang
AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel... View Details
Keywords: Digital Platforms; Distribution; Applications and Software; Innovation Strategy; Entrepreneurship; Business Growth and Maturation; Competitive Strategy; Information Technology Industry; United States
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Hagiu, Andrei, Laura Arjona, and Emily Zhang. "Game Time Decision for AppDirect." Harvard Business School Case 712-410, July 2011. (Revised September 2011.)
  • December 1996 (Revised June 1998)
  • Case

Midnight Networks, Inc.

By: H. Kent Bowen and Marilyn Matis
Midnight Networks, Inc., is a small computer network validation company. This case describes how the five founders built their business from operations earnings and how they established "best practices" operational processes to run their firm successfully. Operational... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Operations; Organizational Culture; Applications and Software; Business Startups; Business Growth and Maturation; Information Technology Industry; Massachusetts
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Bowen, H. Kent, and Marilyn Matis. "Midnight Networks, Inc." Harvard Business School Case 697-019, December 1996. (Revised June 1998.)
  • 2013
  • Working Paper

Separating Homophily and Peer Influence with Latent Space

By: Joseph P. Davin, Sunil Gupta and Mikolaj Jan Piskorski
We study the impact of peer behavior on the adoption of mobile apps in a social network. To identify social influence properly, we introduce latent space as an approach to control for latent homophily, the idea that "birds of a feather flock together." In a series of... View Details
Keywords: Social Influence; Social Network; Mobile App; Peer Effects; Latent Homophily; Latent Space; Proxy Variables; Familiarity; Behavior; Consumer Behavior; Applications and Software; Social and Collaborative Networks; Mobile and Wireless Technology; Power and Influence; Social Media
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Davin, Joseph P., Sunil Gupta, and Mikolaj Jan Piskorski. "Separating Homophily and Peer Influence with Latent Space." Harvard Business School Working Paper, No. 14-053, January 2014.
  • 05 May 2015
  • First Look

First Look: May 5

methodology using a novel dataset developed with the division of a large pharmaceutical firm. The dataset consists of all components in the enterprise architecture, the observed dependencies between them, and estimated costs of change for View Details
Keywords: Carmen Nobel
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

Galasso wanted to see if the sustained media attention would have a positive effect on pushing safety-related innovation in diagnostic devices using radiation. To judge that, they examined new patent applications filed after the news of... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • June 2016 (Revised August 2019)
  • Case

Numenta: Inventing and (or) Commercializing AI

By: David B. Yoffie, Liz Kind and David Ben Shimol
In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was... View Details
Keywords: Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning
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Yoffie, David B., Liz Kind, and David Ben Shimol. "Numenta: Inventing and (or) Commercializing AI." Harvard Business School Case 716-469, June 2016. (Revised August 2019.)
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

create software that could assist doctors in making diagnoses. By July 2018, Zebra had developed seven algorithms to analyze scans for emphysema, liver density, compression fractures, bone density, brain bleeds, breast cancer, and a... View Details
Keywords: Dina Gerdeman
  • November 2019
  • Supplement

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato, Alan MacCormack and Sarah Mehta
This multimedia supplement accompanies the case “Innovation at Uber: the Launch of Express POOL” (case no. 619-003). Set in March 2018, the case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. This multimedia supplement... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Technology Industry; California; San Francisco
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Farronato, Chiara, Alan MacCormack, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Multimedia/Video Supplement 620-702, November 2019.
  • November 2019 (Revised February 2022)
  • Teaching Note

Innovation at Uber: The Launch of Express POOL

By: Chiara Farronato and Sarah Mehta
Teaching Note for HBS No. 619-003. Set in March 2018, the Case follows ride-sharing company Uber as it develops and launches a new product called Express POOL. The Teaching Note offers guidance for instructors who wish to use the case either with or without its dataset... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Information Technology; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Decision Making; Technology Industry; California; San Francisco
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Farronato, Chiara, and Sarah Mehta. "Innovation at Uber: The Launch of Express POOL." Harvard Business School Teaching Note 620-034, November 2019. (Revised February 2022.)
  • March 2019
  • Case

HOPI: Turkey's Shopping Companion

By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

more in this Q&A, as well as the motivation behind his working paper "Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud." Martha Lagace: How prevalent is fraud... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • 02 Jul 2013
  • First Look

First Look: July 2

previously used to reveal the hidden internal architectural structure of software applications. The focus of this paper is to test if it can also uncover new facts about the applications and their... View Details
Keywords: Anna Secino
  • September 2002 (Revised January 2013)
  • Case

Siebel Systems: Organizing for the Customer

By: Robert Simons and Antonio Davila
Siebel Systems is one of the fastest growing companies in America. Tom Siebel, the company's founder, has organized the business to accommodate growth and focus on the customer. Innovative information technology systems and clear accountability prove to be essential to... View Details
Keywords: Organizational Structure; Applications and Software; Business Growth and Maturation; Information Technology; Performance Evaluation; Performance Expectations; Innovation and Management; Technological Innovation; Customer Focus and Relationships; Management Teams; Information Technology Industry; North and Central America
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Simons, Robert, and Antonio Davila. "Siebel Systems: Organizing for the Customer." Harvard Business School Case 103-014, September 2002. (Revised January 2013.)
  • May 2024
  • Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
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Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

Instead of taking big screens across the country by storm, this summer’s blockbuster has people glued to much smaller ones. Launched at the beginning of July by San Francisco-based software development company Niantic, Inc., Pokémon Go... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • March 2018
  • Case

IBM: Watson and the Internet of Things

By: Rajiv Lal and Scott Johnson
IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market. View Details
Keywords: IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry
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Lal, Rajiv, and Scott Johnson. "IBM: Watson and the Internet of Things." Harvard Business School Case 518-027, March 2018.
  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

associated with the passage of a directive in the European Union (EU) mandating increased nonfinancial disclosure. These disclosures relate to firms’ environmental, social, and governance (ESG) performance and would be applicable to firms... View Details
Keywords: Sean Silverthorne
  • 11 May 2020
  • Op-Ed

Immigration Policies Threaten American Competitiveness

percent. For much of the past decade, H-1B visas have run out within a single week (see Figure 4). Despite even the COVID-19 pandemic, the government received 275,000 applications in March of this year for the 85,000 slots in fiscal year... View Details
Keywords: by William R. Kerr
  • 18 Aug 2009
  • First Look

First Look: August 18

approximately welfare neutral. Download the paper: http://www.hbs.edu/research/pdf/10-011.pdf Diversity in Experience and Team Familiarity: Evidence from Software Development (revised) Authors:Robert S. Huckman and Bradley R. Staats... View Details
Keywords: Martha Lagace
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