Filter Results:
(8,014)
Show Results For
- All HBS Web
(8,014)
- People (25)
- News (2,154)
- Research (3,796)
- Events (33)
- Multimedia (322)
- Faculty Publications (2,062)
Show Results For
- All HBS Web
(8,014)
- People (25)
- News (2,154)
- Research (3,796)
- Events (33)
- Multimedia (322)
- Faculty Publications (2,062)
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Retail Industry; Consumer Products Industry; United States
- 03 May 2024
- Research & Ideas
How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact
A new study of startups sharing a coworking space offers a new wrinkle in the debate over work-from-anywhere: Proximity matters, especially close proximity, to spread knowledge between disparate enterprises. “The more different the... View Details
Keywords: by Ben Rand
- Apr 23 2020
- Testimonial
The PLD Community
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer
By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
- July 2022
- Teaching Note
eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms
By: Ayelet Israeli
Teaching Note for HBS Case No. 521-077. View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
- May 11 2022
- Testimonial
Differentiating the Value of AMP and GMP
- 22 Feb 2024
- Research & Ideas
How to Make AI 'Forget' All the Private Data It Shouldn't Have
Trustworthy AI Lab at the Digital Data Design Institute at Harvard. Neel shared insights on the nascent field that focuses on wiping the powerful technology’s virtual memory. “Increasingly, these models are trained on very large datasets... View Details
- Mar 08 2023
- Testimonial
A Value Proposition for You and Your Company
- Web
Podcast - Business & Environment
Podcast Podcast Business and policy leaders join Harvard Business School faculty to discuss what businesses are doing, can do, and should do to confront climate change. Follow on Apple Podcasts Follow on Spotify iHeart Pocket Casts Amazon Music Podcasts More Ways to... View Details
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Retail Industry; Consumer Products Industry; United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
- 21 Dec 2023
- Blog Post
Top 10 MBA Voices Blogs of 2023
to get to this point, I wanted to share four pieces of advice for future MBA students:[...] Read More>>> MY ONE CASE: MBA CLASS OF 2023 LOOKS BACK How many cases do MBA students read over their two years at Harvard Business... View Details
Shunyuan Zhang
Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.
Professor Zhang studies the sharing economy and the marketing problems that... View Details
- May 16 2023
- Testimonial
Professional and Personal Growth Merge at OPM
- February 2021 (Revised February 2021)
- Background Note
eGrocery and the Role of Data for CPG Firms
By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)." View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
Israeli, Ayelet, Fedor (Ted) Lisitsyn, and Mark A. Irwin. "eGrocery and the Role of Data for CPG Firms." Harvard Business School Background Note 521-077, February 2021. (Revised February 2021.)
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
that employees play in delighting customers and growing their businesses. “The book is really constructed as a guide for leaders who are eager to abandon the old ways and are ready to embrace leading from a place of purpose and humanity,” Joly says. “I really wanted to... View Details
- 25 Jan 2016
- Research & Ideas
When Negotiating a Price, Never Bid with a Round Number
recent study of mergers and acquisitions, investors who offer “precise” bids for company shares yield better market outcomes than those who offer round-numbered bids. “If one party gives a round number, it gives the signal that the party... View Details
Keywords: by Carmen Nobel
- 14 Nov 2023
- What Do You Think?
Do We Underestimate the Importance of Generosity in Leadership?
emphasis on these things in the selection of our leaders. As the argument goes, it isn’t that hard. Just look for behaviors that suggest interest in the accomplishments of others. Do we underestimate the importance of generosity in leadership? What do you think? View Details
Keywords: by James Heskett
- July 2022
- Supplement
Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
- Sep 25 2020
- Testimonial