Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (8,014) Arrow Down
Filter Results: (8,014) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (8,014)
    • People  (25)
    • News  (2,154)
    • Research  (3,796)
    • Events  (33)
    • Multimedia  (322)
  • Faculty Publications  (2,062)

Show Results For

  • All HBS Web  (8,014)
    • People  (25)
    • News  (2,154)
    • Research  (3,796)
    • Events  (33)
    • Multimedia  (322)
  • Faculty Publications  (2,062)
← Page 27 of 8,014 Results →
  • January 2021 (Revised March 2021)
  • Supplement

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Analytics and Data Science; Analysis; Sales; Goods and Commodities; Retail Industry; Consumer Products Industry; United States
Citation
Purchase
Related
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Spreadsheet Supplement 521-712, January 2021. (Revised March 2021.)
  • 03 May 2024
  • Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

A new study of startups sharing a coworking space offers a new wrinkle in the debate over work-from-anywhere: Proximity matters, especially close proximity, to spread knowledge between disparate enterprises. “The more different the... View Details
Keywords: by Ben Rand
  • Apr 23 2020
  • Testimonial

The PLD Community

  • July 2022
  • Supplement

Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer

By: Ayelet Israeli
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
Citation
Purchase
Related
Israeli, Ayelet. "Solution for E-Commerce Analytics for CPG Firms (B): Optimizing Assortment for a New Retailer." Harvard Business School Spreadsheet Supplement 523-705, July 2022.
  • July 2022
  • Teaching Note

eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms

By: Ayelet Israeli
Teaching Note for HBS Case No. 521-077. View Details
Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
Citation
Purchase
Related
Israeli, Ayelet. "eGrocery and the Role of Data and E-Commerce Analytics for CPG Firms." Harvard Business School Teaching Note 523-012, July 2022.
  • May 11 2022
  • Testimonial

Differentiating the Value of AMP and GMP

  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

Trustworthy AI Lab at the Digital Data Design Institute at Harvard. Neel shared insights on the nascent field that focuses on wiping the powerful technology’s virtual memory. “Increasingly, these models are trained on very large datasets... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • Mar 08 2023
  • Testimonial

A Value Proposition for You and Your Company

  • Web

Podcast - Business & Environment

Podcast Podcast Business and policy leaders join Harvard Business School faculty to discuss what businesses are doing, can do, and should do to confront climate change. Follow on Apple Podcasts Follow on Spotify iHeart Pocket Casts Amazon Music Podcasts More Ways to... View Details
  • January 2021 (Revised March 2021)
  • Exercise

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details
Keywords: Data Analysis; Data Analytics; CPG; Consumer Packaged Goods (CPG); Estimation; Online Channel; Retail Analytics; Retail; Retailing Industry; Data; Data Sharing; Bricks And Mortar; Ecommerce; Direct-to-consumer; DTC; Analytics and Data Science; Sales; Marketing; E-commerce; Retail Industry; Consumer Products Industry; United States
Citation
Purchase
Related
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
  • 21 Dec 2023
  • Blog Post

Top 10 MBA Voices Blogs of 2023

to get to this point, I wanted to share four pieces of advice for future MBA students:[...] Read More>>> MY ONE CASE: MBA CLASS OF 2023 LOOKS BACK How many cases do MBA students read over their two years at Harvard Business... View Details
  • 02 Jun 2022
  • News

Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'

    Shunyuan Zhang

    Shunyuan Zhang is an associate professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.

    Professor Zhang studies the sharing economy and the marketing problems that... View Details

    Keywords: e-commerce industry; high technology; retailing
    • May 16 2023
    • Testimonial

    Professional and Personal Growth Merge at OPM

    • February 2021 (Revised February 2021)
    • Background Note

    eGrocery and the Role of Data for CPG Firms

    By: Ayelet Israeli, Fedor (Ted) Lisitsyn and Mark A. Irwin
    This notes provides information about the eGrocery industry and how traditional CPG companies handle this channel and potential data. It is recommended to use together with a series of exercises entitled: "E-Commerce Analytics for CPG Firms (A), (B), and (C)." View Details
    Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
    Citation
    Educators
    Purchase
    Related
    Israeli, Ayelet, Fedor (Ted) Lisitsyn, and Mark A. Irwin. "eGrocery and the Role of Data for CPG Firms." Harvard Business School Background Note 521-077, February 2021. (Revised February 2021.)
    • 04 May 2021
    • Book

    Best Buy: How Human Connection Saved a Failing Retailer

    that employees play in delighting customers and growing their businesses. “The book is really constructed as a guide for leaders who are eager to abandon the old ways and are ready to embrace leading from a place of purpose and humanity,” Joly says. “I really wanted to... View Details
    Keywords: by Michael Blanding; Retail
    • 25 Jan 2016
    • Research & Ideas

    When Negotiating a Price, Never Bid with a Round Number

    recent study of mergers and acquisitions, investors who offer “precise” bids for company shares yield better market outcomes than those who offer round-numbered bids. “If one party gives a round number, it gives the signal that the party... View Details
    Keywords: by Carmen Nobel
    • 14 Nov 2023
    • What Do You Think?

    Do We Underestimate the Importance of Generosity in Leadership?

    emphasis on these things in the selection of our leaders. As the argument goes, it isn’t that hard. Just look for behaviors that suggest interest in the accomplishments of others. Do we underestimate the importance of generosity in leadership? What do you think? View Details
    Keywords: by James Heskett
    • July 2022
    • Supplement

    Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

    By: Ayelet Israeli
    Keywords: Data; Data Analysis; Data Analytics; Data Sharing; CPG; Consumer Packaged Goods (CPG); Delivery Planning; Customer Lifetime Value; Online Channel; Retail; Retail Analytics; Retailing Industry; Ecommerce; Grocery; Optimization; Analytics and Data Science; Analysis; Customer Value and Value Chain; Marketing Channels; E-commerce; Retail Industry; Consumer Products Industry; United States
    Citation
    Purchase
    Related
    Israeli, Ayelet. "Solution for E-Commerce Analytics for CPG Firms (C): Free Delivery Terms." Harvard Business School Spreadsheet Supplement 523-706, July 2022.
    • Sep 25 2020
    • Testimonial

    Understanding the Benefits of Our Virtual Programs

    • ←
    • 27
    • 28
    • …
    • 400
    • 401
    • →
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.