Publications

December 2014 (Revised May 2015)
Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble

The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel

05 Sep 2012
First Look

First Look: September 5

if they did not obtain the second reward. We discuss implications for research on motivation and incentives. Bringing Science to the Art of Strategy Authors:A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow... View Details

Keywords: Sean Silverthorne

14 Feb 2018
Blog Post

Meet HBS Leadership Fellows: Verdell Walker, Sesame Workshop

HBS, I worked as an equity research analyst at Goldman Sachs and as a strategy analyst in the advertising sales division of The Wall Street Journal. My stint in finance helped me develop my analytical and research capabilities. Working at... View Details

Keywords: Nonprofit / Government

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

Chemical and Chase management downplayed the size of the potential revenue enhancements, even though privately they believed the likely benefits here were huge. When conventional disclosure strategies are... View Details

Keywords: by Stuart C. Gilson

19 Aug 2019
Blog Post

Investing in Breakthrough Technologies to Lead the Energy Transition

led me to pursue opportunities in the investment and technology sectors while at HBS. During the recruiting process with Shell, I had the opportunity to interact with senior leaders and learn about the ambitious strategy that Shell has of... View Details

Keywords: Manufacturing; Technology

Web

Finance - Faculty & Research

Controls." Art. 104104. Journal of International Economics 157 (September 2025). Revenue Collapses and the Consumption of Small Business Owners in the COVID-19 Pandemic By: Olivia S. Kim , Jonathan A. Parker and Antoinette Schoar August... View Details

February 2002 (Revised September 2002)
Case

Competition in Japanese Financial Markets, 2002

By: Tarun Khanna and Louis P. DiLorenzo, Jr

In early 2002, Japan, the world's largest economy, had been mired in a decade-long recession. A range of stimulus packages had failed to work their magic. The "Big Bang" financial deregulation reforms announced in 1998 had not quite produced the economic boom that the... View Details

Keywords: Risk and Uncertainty; Competition; Investment Banking; Financial Markets; Globalization; Financial Crisis; Commercial Banking; Banking Industry; Japan

Find at Harvard

January 1997 (Revised June 1997)
Case

Southwire: Beyond 2000

By: F. Warren McFarlan and Melissa Dailey

Southwire, based in Carrollton, GA, was the leading producer of aluminum and copper rod, wire, and cable for the transmission and distribution of electricity. In one decade, CEO Roy Richards, Jr. grew annual sales from $500 million in 1985 to $1.9 billion in 1995, an... View Details

Keywords: Leading Change; Growth Management; Competitive Strategy; Global Strategy; Manufacturing Industry

Find at Harvard

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

is not for the fainthearted. Most of us know how to drive—we have the basics—but we recognize we are ill-prepared to race against world-class competitors. While data and digital technologies were once enablers of efficiency and cost-cutting, today, they’re the engines... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

23 Feb 2011
First Look

First Look: Feb. 23

of 2010, Yum China's revenues surpassed U.S. revenues for the first time, and many analysts expected that Yum's China business—driven by a rapidly growing middle class—would be twice as large as its U.S.... View Details

Keywords: Sean Silverthorne

24 Apr 2007
First Look

First Look: April 24, 2007

Note on U.S. Public Education Finance (A): Revenues Harvard Business School Note 307-069 Describes the revenue structure of U.S. public education. Covers funding by federal, state, and local governments.... View Details

Keywords: Sean Silverthorne

March 2016
Case

IC Group A/S

By: John R. Wells and Gabriel Ellsworth

IC Group owned several of Scandinavia's leading premium fashion brands. How should it respond to the decline of its primary wholesale distribution channels (independent fashion boutiques and department stores)? Should it open more physical stores or focus on... View Details

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

in mind. Each project originates with thinking as to marketing, partners, audience, and possible revenue streams already baked into the project. This makes us different. We don’t have to shoehorn a finished movie or TV show into a... View Details

Keywords: Robert Bochnak

11 Aug 2009
First Look

First Look: August 11, 2009

even in the absence of property rights, SOEs may significantly improve performance, and document 42 Indian state-owned laboratories over 1993-2006—starting from a base of negligible U.S. patents—being granted more patents than all domestic private firms combined.... View Details

Keywords: Martha Lagace

October 2005 (Revised February 2007)
Case

Red Flag Software Co.

By: Felix Oberholzer-Gee, Tarun Khanna, David Lane and Elizabeth Raabe

In 2005, just five years after its formal launch, Beijing-based Red Flag Software was the world's second-largest distributor of the Linux operating system and was expecting its first annual profit. On a unit basis, Red Flag led the world in desktops (PCs) shipped with... View Details

Keywords: Digital Platforms; Competitive Advantage; Applications and Software; Business Startups; Globalized Markets and Industries; Information Technology Industry; Distribution Industry; Beijing; United States

August 2024
Case

Iogen: Decarbonizing Hard-to-Abate Sectors

By: George Serafeim, Charlotte Foody and John Mulliken

Brian Foody, CEO of Iogen Corporation, was an early leader in advanced biofuels, developing a range of technologies to transform agricultural waste into transportation fuel. With $100 million in revenue and 350 patents across various biofuel technologies, Iogen was... View Details

Keywords: Technology; Biofuel; Market Attractiveness; Decarbonization; Technological Innovation; Climate Change; Energy; Environmental Sustainability; Transformation; Market Entry and Exit; Strategy; Energy Industry; United States; United Kingdom

November 2024
Teaching Note

Mercado Bitcoin: M&A, IPO, or Series B?

By: Raymond Kluender, Emanuele Colonnelli and Sabrina Howell

Teaching Note for HBS Case No. 825-047. In April 2021, Brazilian cryptocurrency platform Mercado Bitcoin, had to decide how to scale: go public, M&A with a bank, or take a VC big check. In a highly volatile market, Roberto Dagnoni, chairman of the board, viewed the... View Details