Publications

May 1997 (Revised October 2005)
Supplement

Ecolab, Inc. (G): Institutional Sales Conference

By: Ashish Nanda

Supplements the (A) case. Includes excerpts from speeches by Ecolab president Al Schuman, CEO Sandy Grieve, and three senior sales executives, and highlights the camaraderie and goodwill among senior executives of Ecolab's Institutional Division. May be used in place... View Details

Keywords: Organizational Culture; Sales

April 1997 (Revised February 2001)
Case

Mexico in Debt

By: Richard H.K. Vietor and Eilene Zimmerman

Describes Mexico's political and economic system in the 1960s and 1970s. Focuses on: 1) the causes of the debt crisis in 1982; 2) elements of President de la Madrid's restructuring efforts between 1982-88; President Salinas's attempts to complete restructuring and... View Details

Keywords: Restructuring; Economic Systems; Financial Crisis; Inflation and Deflation; Macroeconomics; Borrowing and Debt; Government and Politics; Mexico

March 1997 (Revised January 1999)
Case

Cambridge Technology Partners: Corporate Venturing (August 1996)

By: Paul A. Gompers and Catherine M. Conneely

Concerns the decision of Jim Sims, president and CEO of Cambridge Technology Partners (CTP) to form a corporate venture capital subsidiary. CTP is a fast-growing information technology consulting firm that has been presented with many investment opportunities from... View Details

Keywords: Decisions; Venture Capital; Leadership; Information Technology; Investment; Opportunities; Customer Focus and Relationships; Business Startups; Business Subsidiaries; Information Technology Industry; Consulting Industry; Cambridge

February 1997 (Revised January 2002)
Case

Launching the BMW Z3 Roadster

By: Robert J. Dolan and Susan M. Fournier

James McDowell, vice president of marketing at BMW North America, Inc., must design Phase II communication strategies for the launch of the new BMW Z3 Roadster. The program follows an "out-of-the-box" prelaunch campaign centered on the placement of the product in the... View Details

Keywords: Management Teams; Marketing Communications; Marketing Strategy; Brands and Branding; Product Launch; Product Positioning; Innovation and Invention; Auto Industry; North America

December 1996 (Revised June 1997)
Case

Trinity College (A)

By: F. Warren McFarlan and Jaan Elias

Trinity College was an elite, private, liberal-arts college of some 1,800 students located in Hartford, CT. When Tom Gerety was chosen as Trinity's 17th president in 1989, he pledged to stay for ten years. Now less than five years at the job, Gerety announced he was... View Details

Keywords: Higher Education; Crisis Management; Management Succession; Planning; Social Enterprise; Education Industry; Connecticut

November 1996
Case

Del Webb Corporation (A), The

By: Jay W. Lorsch and Samanta Graff

Begins with a company history, tracing the tenures of founder Del E. Webb and his successor as chairman and CEO, Robert H. Johnson. Johnson inherited a diversified company that was involved in construction, real estate development (including the famous Sun City), and... View Details

Keywords: Management Style; Conflict Management; Governing and Advisory Boards; Management Succession; Crisis Management

October 1996 (Revised January 1998)
Case

Sony Corporation: Car Navigation Systems

By: John A. Quelch

In the summer of 1996, Masao Morita, president of Sony Personal Mobile Communication Co., contemplated how to formulate its multinational marketing strategy for the fast-changing car navigation systems market. Morita needed to resolve the conflicting views within his... View Details

Keywords: Geographic Location; Marketing Strategy; Product Launch; Standards; Mobile and Wireless Technology; Conflict and Resolution; Auto Industry; Electronics Industry; Japan

September 1996 (Revised November 1996)
Case

World Bank (A): Under Siege

By: George C. Lodge and Carin-Isabel Knoop

Describes the issues that James Wolfensohn faces when he takes over the World Bank as president in June 1995. Presents several lines of criticism of the bank's strategy, structure, and relevance. View Details

Keywords: Financial Institutions; International Finance; Organizational Structure; Leading Change; Situation or Environment; Decision Choices and Conditions; Strategy; Management Teams; Value; Banking Industry

September 1996 (Revised June 1998)
Case

InterSoft of Argentina (A)

By: Linda A. Hill and Stacy Palestrant

Focuses on InterSoft of Argentina, a growing software company in Argentina. In 1993, InterSoft acquires a Russian software company and Emilo Lopez, the vice president and director of InterSoft's Systems Software Lab, must manage a creative, cross-cultural, "virtual"... View Details

Keywords: Applications and Software; Cross-Cultural and Cross-Border Issues; Business Growth and Maturation; Mergers and Acquisitions; Management Teams; Groups and Teams; Partners and Partnerships; Information Technology Industry; Argentina; Russia

September 1996 (Revised June 1998)
Case

InterSoft of Argentina (B)

By: Linda A. Hill and Stacy Palestrant

Focuses on InterSoft of Argentina, a growing software company in Argentina. In 1993, InterSoft acquires a Russian software company and Emilo Lopez, the vice president and director of InterSoft's Systems Software Lab, must manage a creative, cross-cultural, "virtual"... View Details

Keywords: Applications and Software; Cross-Cultural and Cross-Border Issues; Business Growth and Maturation; Mergers and Acquisitions; Management Teams; Groups and Teams; Partners and Partnerships; Conflict Management; Information Technology Industry; Argentina; Russia

August 1996 (Revised June 2007)
Case

Nicholson File Company Takeover (A), The

By: Thomas R. Piper

The financial vice president must decide the value and form of an acquisition offer to be made to a small hand tool company. View Details

Keywords: Negotiation Preparation; Valuation; Negotiation Participants; Negotiation Offer; Acquisition; Manufacturing Industry

May 1996 (Revised November 2018)
Case

Ecolab, Inc.

By: Ashish Nanda

By 1993, Ecolab has established a dominant market position in the institutional cleaning industry. As the company’s principal competitor, Diversify, drives sales aggressively, Ecolab president Al Schuman faces a choice about how best to market Ecolab’s offerings.... View Details

Keywords: Customer Relationship Management; Employees; Retention; Marketing Strategy; Risk Management; Service Industry

May 1996 (Revised June 1996)
Case

Dennis Hightower: New Horizons

By: Ashish Nanda

Named president of Disney TV and Telecommunications, Dennis Hightower has to yet again come in as an outsider and take charge. The magnitude of challenge is much larger than in 1987, and the situation facing him is subtly different. View Details

Keywords: Leadership; Personal Development and Career; Telecommunications Industry; Media and Broadcasting Industry

April 1996 (Revised March 1998)
Exercise

Starlite Corporation: General Information

By: Kathleen L. McGinn and Julia Morgan

A multiparty, intraorganizational negotiation exercise involving five vice presidents of human resources at $17.5 billion photography products company. In the midst of reengineering, the five VPs have been told to negotiate the possible alignment of resources in ways... View Details

Keywords: Negotiation Types

April 1996
Case

Sunshine Villas

By: William J. Poorvu and John H. Vogel Jr.

Ms. Courtney Lowe is president and sole owner of CL Development. She is looking to sell Sunshine Villas to pay off her bank and make a profit. This case is part of a negotiation game simulation that includes Jason Bosworth, Silver Lane Apartments, and Major Insurance... View Details

Keywords: Property; Mortgages; Negotiation Tactics; Customer Ownership; Sales; Real Estate Industry

March 1996 (Revised January 1997)
Case

America Online: Using Information Technology to Better Serve the Customer

By: James I. Cash Jr. and Judy E. Stahl

Mike Connors, president of AOL Technologies, examines several efforts to correct operational problems inhibiting the company's growth. What will need to be done to support growth and counter competition from Prodigy, Compuserv, and Internet-related services? View Details

Keywords: Customer Focus and Relationships; Management Analysis, Tools, and Techniques; Service Operations; Problems and Challenges; Competitive Strategy; Information Technology; Technology Industry

August 1995 (Revised January 2007)
Case

The Schneider Building

By: William J. Poorvu and John H. Vogel Jr.

In May 1995, Jonathan Schneider, the president of the Schneider Co., is faced with several related problems. First, he needs to find a new facility that can accommodate his expanding business. Second, he needs to decide whether to lease or purchase this new facility.... View Details

Keywords: Family Business; Property; Leasing; Expansion; Real Estate Industry

April 1995 (Revised October 1995)
Case

Unemployment in France: "Priority Number One"

By: David A. Moss

Explores the problem of French unemployment on the eve of the presidential elections of 1995. Traces the development of social and economic policies under President Mitterrand and surveys leading explanations for the nation's mounting unemployment crisis. One major... View Details

Keywords: Job Cuts and Outsourcing; Employment; Economics; Government and Politics; Political Elections; Social Issues; Wages; France