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  • 18 May 2010
  • First Look

First Look: May 18

suggest that the approach might be used more widely in teaching technology management, particularly with "digital natives," who have come of age in an environment crowded with engaging approaches to communication and... View Details
Keywords: Martha Lagace
  • 17 Aug 2021
  • Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

neighborhoods. Communities with flourishing illicit cannabis markets suffer a host of associated problems, including high incarceration rates (often exacerbated by prosecutorial bias), violence as the... View Details
Keywords: by Ashish Nanda and Tabatha Robinson
  • September 2000 (Revised May 2003)
  • Case

Radio One, Inc.

By: Richard S. Ruback and Pauline M Fischer
Radio One (NYSE: ROIA and RIOAK), the largest radio group targeting African-Americans in the country, had the opportunity to acquire 12 urban stations in the top 50 markets from Clear Channel Communications, Inc. (NYSE: CCU) in the winter of 2000. The stations were... View Details
Keywords: Negotiation; Valuation; Race; Mergers and Acquisitions; Financial Strategy; Media and Broadcasting Industry; Indiana; United States; North Carolina
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  • January 2007 (Revised January 2008)
  • Case

Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign

By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry
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  • 08 Mar 2021
  • Blog Post

International Women's Day Featured Stories

we can create an inclusive world. To celebrate International Women's Day the Women's Student Association is thrilled to feature 13 incredible women from across our Harvard Business School community - faculty, staff and students - who... View Details
  • February 2008 (Revised April 2008)
  • Case

Avaya (A)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details
Keywords: Marketing; Demand and Consumers; Performance Improvement; Relationships; Sales; Cooperation
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  • 18 Sep 2008
  • Working Paper Summaries

The Internalization of Advertising Services: An Inter-Industry Analysis

Keywords: by Sharon Horsky, Steven C. Michael & Alvin J. Silk; Advertising
  • September 1997
  • Case

Bayer AG (B)

By: John A. Quelch
Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details
Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany
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    Clayton S. Rose

    Clayton Rose is Baker Foundation Professor of Management Practice and teaches the course Accountability in the Advanced Management Program. His case writing is focused on the how leaders consider the... View Details

    Keywords: financial services
    • 08 Mar 2017
    • Blog Post

    Education Sector Opportunities at HBS

    there). However, there’s a lively and robust education sector community within Harvard Business School and you can learn a valuable set of skills and perspectives to take into the education field. For example, what do Boston Public... View Details
    • November 2010
    • Case

    Bling Nation

    By: William A. Sahlman and Liz Kind
    Bling Nation, a Palo Alto, CA startup, was founded in 2007 as a mobile payment service provider that bypassed industry participants such as Visa and MasterCard. Bling Nation partnered with local community banks and merchants in small towns. The banks provided their... View Details
    Keywords: Culture
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    • 09 Apr 2013
    • HBS Seminar

    Andrew Stephen, University of Pittsburgh

    • 14 Nov 2006
    • First Look

    First Look: November 14, 2006

      Working PapersThe Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community Authors:Marco Iansiti and Gregory L. Richards Abstract In this paper, we examine the motivations of large... View Details
    Keywords: Sean Silverthorne
    • November 2018 (Revised January 2022)
    • Case

    JUUL and the Vaping Revolution

    By: Michael W. Toffel, John Masko and Sarah Mehta
    In late 2019, San Francisco-based electronic cigarette (e-cigarette) maker JUUL Labs (pronounced “jewel”) faced intense pressure. Sales of JUUL products exceeded $1 billion in 2018, dominating the e-cigarette category. While JUUL Labs’ stated goal was to help current... View Details
    Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Digital Marketing; Customers; Innovation and Invention; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco; California
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    • May 2011 (Revised January 2013)
    • Case

    Nike Football: World Cup 2010 South Africa

    By: Elie Ofek and Ryan Johnson
    Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
    Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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    • 9 AM – 9 AM EST, 07 Nov 2018

    HBX Leading with Finance

    Gain a deep understanding of the principles of finance a toolkit for making smart financial decisions and the confidence to communicate those decisions to key stakeholders. Program Dates: November 7, 2018 - December 19, 2018 View Details
    • Research Summary

    Cooperation and Solidarity

    A third line of work explores the determinants of cooperative behavior within groups specifically the phenomenon of solidarity, which is understood as pro-social helping behavior which is not likely to be reciprocated directly by the receiver. Such behavior can be... View Details
    • 22 Dec 2014
    • News

    The absolutely, positively best quotes of 2014

      The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

      A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
      • November 2010 (Revised April 2011)
      • Case

      Google and Earnings Guidance

      By: Francois Brochet and David Kiron
      The case explores Google's communication strategy with Wall Street analysts. In particular, the case focuses on Google's commitment to a no-guidance policy and provides an overview of guidance practice among major U.S. companies. View Details
      Keywords: Business Earnings; Communication Strategy; Capital Markets; Corporate Disclosure; Corporate Governance; Business and Shareholder Relations; United States
      Related