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  • Article

Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

By: John A. Deighton
The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
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  • March 31, 2023
  • Article

What Is the Optimal Pattern of a Customer Journey?

By: Julian De Freitas
Even though customer experience (CX) leaders are becoming increasingly focused on optimizing their firms’ customer journeys, they face a clear challenge: Which touchpoints along the journey should they invest in? That is, which moments when the customer interacts with... View Details
Keywords: Consumer Behavior; Customers; Brands and Branding
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  • 16 Dec 2020
  • News

How Can Managers Avoid Greenwashing?

  • 21 Jul 2021
  • Research & Ideas

What Does an ESG Score Really Say About a Company?

Receiving more information can clarify the complex, but not when it comes to environmental, social, and governance (ESG) scores. A recent study shows that the more information a company discloses about its ESG practices, the more rating agencies disagree on how well... View Details
Keywords: by Kristen Senz
  • 04 Apr 2016
  • News

Businesses Pledge Millions to Boost Baltimore Economy

  • 09 Jan 2024
  • Research & Ideas

Could Clean Hydrogen Become Affordable at Scale by 2030?

Hydrogen is poised to move from the sidelines of global clean energy as the industry learns to produce it more efficiently and at lower cost, according to newly published research led by Gunther Glenk, a climate fellow with Harvard Business School's Institute for the... View Details
Keywords: by Desmond Dodd; Energy; Green Technology

    Lauren H. Cohen

    Lauren Cohen is the L.E. Simmons Professor in the Finance & Entrepreneurial Management Units at Harvard Business School and a Research Associate at the National Bureau of Economic Research. He is an Editor of the Review of Financial... View Details

    Keywords: investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry; investment banking industry
    • 05 Feb 2013
    • News

    The Social Sector Needs to Take More Risk and Accept Failure

    • 23 Mar 2023
    • Research & Ideas

    As Climate Fears Mount, More Investors Turn to 'ESG' Funds Despite Few Rules

    Investor interest in social responsibility has skyrocketed in the past three years, even as US regulations to hold companies accountable remain in flux and the environmental, social, and governance (ESG) label itself draws backlash. Investors are willing to pay a... View Details
    Keywords: by Rachel Layne; Financial Services
    • April 2024
    • Article

    Model-based Financial Regulations Impair the Transition to Net-zero Carbon Emissions

    By: Matteo Gasparini, Matthew C. Ives, Ben Carr, Sophie Fry and Eric Beinhocker
    Investments via the financial system are essential for fostering the green transition. However, the role of existing financial regulations in influencing investment decisions is understudied. Here we analyse data from the European Banking Authority to show that... View Details
    Keywords: Climate Change; Investment; Governing Rules, Regulations, and Reforms; Energy Sources
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    • March 2021
    • Article

    The Variation in Capacity Remuneration Requirements in European Electricity Markets

    By: Conor Hickey, Derek Bunn, Paul Deane, Celine McInerney and Brian O' Gallachoir
    This paper provides the first EU wide analysis of the variation in Capacity Remuneration Requirements throughout Europe which aim to resolve the “missing money” problems in various member states. The findings of this analysis point to an asymmetric investment case for... View Details
    Keywords: Environmental Regulation; Investment; Utilities Industry; Europe
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    • January 2018
    • Article

    The Globalization of Angel Investments: Evidence Across Countries

    By: Josh Lerner, Antoinette Schoar, Stanislav Sokolinski and Karen Wilson
    This paper examines investments made by 13 angel groups across 21 countries. We compare applicants just above and below the funding cutoff and find that these angel investors have a positive impact on the growth, performance, and survival of firms as well as their... View Details
    Keywords: Entrepreneurship; Globalization; Investment; Business Startups
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    • 30 Oct 2019
    • Video

    María Emilia Correa

    María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the impact of attending the Earth Summit in Rio de Janeiro in 1992 on her... View Details
    • October 2024
    • Supplement

    NOW PT (A)

    By: George A Riedel, Allison J. Wigen and Dave Habeeb
    Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

    Abstract: In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical... View Details
    Keywords: Health Care and Treatment; Medical Specialties; Investment; Business Model; Health Industry; United States
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    • 04 Jun 2024
    • Blog Post

    Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)

    Before becoming a Director of Diversity, Equity, Inclusion, and Belonging, Layla Ramirez (MBA 2017) was a prospective lawyer, an investment manager, a nonprofit leader, and a tech program manager. Beyond her professional roles, Ramirez is... View Details
    • 09 Nov 2022
    • In Practice

    COP27: What Can Business Leaders Do to Fight Climate Change Now?

    The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
    Keywords: by Lynn Schenk and Danielle Kost
    • October 2024
    • Supplement

    NOW PT (B)

    By: George A Riedel, Allison J. Wigen and Dave Habeeb
    Pre-Abstract: Instructors should consider the timing of making videos available to students, as they may reveal key case details.

    Abstract: In fall 2021, a team of students from the HBS Impact Investing Fund considered Neurologic Optimal Wellness Physical... View Details
    Keywords: Health Care and Treatment; Medical Specialties; Business Model; Investment; Health Industry; United States
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    • 04 Jun 2024
    • Blog Post

    Finding Alignment to Make Impact: Layla Ramirez (MBA 2017)

    Before becoming a Director of Diversity, Equity, Inclusion, and Belonging, Layla Ramirez (MBA 2017) was a prospective lawyer, an investment manager, a nonprofit leader, and a tech program manager. Beyond her professional roles, Ramirez is... View Details
    Keywords: All Industries

      Reza R. Satchu

      Reza Satchu is a Senior Lecturer in the Entrepreneurship Management Unit at the Harvard Business School where he teaches The Entrepreneurial Manager, The Founder Mindset and Founder Launch. He is also the Founder, Managing Partner and majority shareholder of... View Details

      • 2023
      • Working Paper

      Flow-Driven ESG Returns

      By: Philippe van der Beck
      I show that the recent returns to ESG investing are strongly driven by price impact from flows towards ESG funds. Using data on institutional trades, I estimate the market’s ability to accommodate the demand of ESG funds, which is given by the elasticity of... View Details
      Keywords: Investment Funds; Corporate Social Responsibility and Impact; Financial Markets; Investment Return
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