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      • February 2018 (Revised October 2019)
      • Case

      HubSpot and Motion AI: Chatbot-Enabled CRM

      By: Jill Avery and Thomas Steenburgh
      HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details
      Keywords: CRM; Sales Management; Customer Service; Artificial Intelligence; B2B Vs. B2C; Business Marketing; SaaS; Marketing; Marketing Strategy; Brands and Branding; Customer Focus and Relationships; Sales; Salesforce Management; Technological Innovation; Applications and Software; Customer Relationship Management; AI and Machine Learning; Technology Industry; Service Industry; United States; North America
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      Avery, Jill, and Thomas Steenburgh. "HubSpot and Motion AI: Chatbot-Enabled CRM." Harvard Business School Case 518-067, February 2018. (Revised October 2019.)
      • February 2018 (Revised March 2019)
      • Case

      Sandlands Vineyards

      By: Benjamin C. Esty and Gregory Saldutte
      Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details
      Keywords: Wine; Winery; Vineyard; Market Attractiveness; Porter's 5 Forces; Capital Investment; Industry Attractiveness; Performance Analysis; Agriculture; Entrepreneurship; Business Strategy; Competitive Strategy; Competitive Advantage; Vertical Integration; Segmentation; Food; Supply Chain; Industry Structures; Five Forces Framework; Retail Industry; Food and Beverage Industry; United States; California; Napa Valley
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      Esty, Benjamin C., and Gregory Saldutte. "Sandlands Vineyards." Harvard Business School Case 718-438, February 2018. (Revised March 2019.)
      • February 2018
      • Case

      Rosslyn Resource: Monetization and Sales Strategy

      By: Robert J. Dolan and Sunru Yong
      Rosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues.... View Details
      Keywords: Strategy; Decision Choices and Conditions; Business Model; Organizational Change and Adaptation; Mining Industry
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      Dolan, Robert J., and Sunru Yong. "Rosslyn Resource: Monetization and Sales Strategy." Harvard Business School Brief Case 918-509, February 2018.
      • February 2018 (Revised August 2018)
      • Case

      Blue Haven Initiative: The PEGAfrica Investment

      By: Vikram S. Gandhi, Caitlin Reimers Brumme and Amram Migdal
      This case examines Blue Haven Initiative (BHI), an impact investing fund and family office, and one of its investments, PEGAfrica (PEG). BHI founder Liesel Pritzker Simmons’ motivations for using her family wealth to start a family office focused on impact investing,... View Details
      Keywords: Impact Investing; Family Office; Development; International Development; International Development Investing; Development Fund; Sustainability; Solar Energy; Solar; Pay As You Go; PAYG; MFI; Social Venture; Business Ventures; Acquisition; Business Growth and Maturation; Business Startups; Economics; Development Economics; Energy; Energy Conservation; Energy Sources; Renewable Energy; Social Entrepreneurship; Finance; Assets; Asset Pricing; Capital; Capital Budgeting; Capital Structure; Venture Capital; Cash; Cash Flow; Currency; Currency Exchange Rate; Equity; Private Equity; Financial Instruments; Debt Securities; Stock Shares; Financing and Loans; Microfinance; International Finance; Investment; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Price; Geography; Geographic Location; Emerging Markets; Ownership; Ownership Stake; Private Ownership; Social Enterprise; Value; Valuation; Value Creation; Energy Industry; Financial Services Industry; Green Technology Industry; Africa; United States
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      Gandhi, Vikram S., Caitlin Reimers Brumme, and Amram Migdal. "Blue Haven Initiative: The PEGAfrica Investment." Harvard Business School Case 318-003, February 2018. (Revised August 2018.)
      • January 29, 2018
      • Article

      How to Build Trust with Colleagues You Rarely See

      By: Tsedal Neeley
      Building trust is key to success for any organization. But that can be tricky when it comes to colleagues that you only interact with virtually. What does it take to build trust when you can’t meet in person? In this piece, the author suggests that professionals should... View Details
      Keywords: Interpersonal Communication; Trust; Organizational Culture; Familiarity; Employees
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      Neeley, Tsedal. "How to Build Trust with Colleagues You Rarely See." Harvard Business Review (website) (January 29, 2018).
      • January 2018
      • Supplement

      Scaling Swagbucks (B)

      By: Jeffrey F. Rayport and Matthew G. Preble
      “Swagbucks (B),” HBS No. 817123, picks up in mid-2014 following the events described in “Swagbucks (A),” HBS No 817122. Davis and Gorowitz were successful in their efforts to position the company for scale without negatively affecting the company’s foundational... View Details
      Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Information Technology; Internet and the Web; Transition; Leadership; Web Services Industry; Technology Industry
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      Rayport, Jeffrey F., and Matthew G. Preble. "Scaling Swagbucks (B)." Harvard Business School Supplement 818-071, January 2018.
      • January 2018
      • Case

      Peak Games: Hiring Priorities in Times of Rapid Growth (A)

      By: William R. Kerr and Gamze Yucaoglu
      Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010,... View Details
      Keywords: Recruiting; Staffing; Emergent Countries; Entrepreneurial Management; Private Sector; Business Strategy; Decision; Growth Management; Games, Gaming, and Gambling; Selection and Staffing; Talent and Talent Management; Business Model; Growth and Development Strategy; Competitive Advantage; Value Creation; Organizational Culture; Decision Choices and Conditions; Technology Industry; Turkey
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      Kerr, William R., and Gamze Yucaoglu. "Peak Games: Hiring Priorities in Times of Rapid Growth (A)." Harvard Business School Case 818-083, January 2018.
      • January 2018 (Revised February 2025)
      • Teaching Note

      Collage.com: Scaling a Distributed Organization

      By: Christopher Stanton and Shikhar Ghosh
      Teaching Note for HBS No. 817-038. View Details
      Keywords: Internet and the Web; Organizational Structure; Competitive Strategy; Employees; Business Startups; Growth and Development Strategy
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      Stanton, Christopher, and Shikhar Ghosh. "Collage.com: Scaling a Distributed Organization." Harvard Business School Teaching Note 818-100, January 2018. (Revised February 2025.)
      • January 2018
      • Technical Note

      Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations

      By: V. Kasturi Rangan and Tricia Gregg
      Unlike financial success, there is no clear consensus regarding how best to define and measure social impact. This HBS Technical Note written for students of the HBS MBA course Business at the Base of the Pyramid (BBOP), offers readers pragmatic perspectives on how the... View Details
      Keywords: Developing Countries and Economies; Social Issues; Value Creation; Human Needs; Performance Evaluation
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      Rangan, V. Kasturi, and Tricia Gregg. "Business at the Base of the Pyramid: Understanding Impact and Impact Evaluations." Harvard Business School Technical Note 518-057, January 2018.
      • January 2018
      • Technical Note

      The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

      By: V. Kasturi Rangan and Tricia Gregg
      Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the... View Details
      Keywords: Developing Countries and Economies; Poverty; Social Issues; Human Needs; Segmentation
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      Rangan, V. Kasturi, and Tricia Gregg. "The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries." Harvard Business School Technical Note 518-032, January 2018.
      • January 2018
      • Case

      Kids & Company: Entering the U.S.

      By: Boris Groysberg, Matthew G. Preble and Katherine Connolly Baden
      In April 2017, Victoria Sopik and Jennifer Nashmi, CEO and CFO (respectively) of Kids & Company, a Canadian childcare provider that they had co-founded in the early 2000s and developed into a nearly 100-unit enterprise, are discussing how the company should proceed... View Details
      Keywords: Child Care; Childcare; Day Care; Daycare; Early Childhood Education; Strategy; Growth and Development Strategy; Growth Management; Business Strategy; Competitive Strategy; Competitive Advantage; Expansion; Leadership; Marketing; Product Marketing; Brands and Branding; Service Delivery; Service Operations; Product Design; Product Development; Cross-Cultural and Cross-Border Issues; Selection and Staffing; Customer Focus and Relationships; Entrepreneurship; Service Industry; Education Industry; United States; Canada
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      Groysberg, Boris, Matthew G. Preble, and Katherine Connolly Baden. "Kids & Company: Entering the U.S." Harvard Business School Case 418-011, January 2018.
      • January 2018
      • Case

      PrimeStone Capital and dormakaba

      By: Suraj Srinivasan and Quinn Pitcher
      London-based activist hedge fund PrimeStone Capital identifies a potential investment in Swiss security company Kaba. PrimeStone believes that the company is undervalued because it has been pushing back various financial targets and thinks it can help by proposing a... View Details
      Keywords: Investment Activism; Value Creation; Executive Compensation; Performance Improvement
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      Srinivasan, Suraj, and Quinn Pitcher. "PrimeStone Capital and dormakaba." Harvard Business School Case 118-047, January 2018.
      • December 2017 (Revised March 2019)
      • Case

      Armarium: Luxury Fashion Brands for Rent

      By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
      Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
      Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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      Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
      • December 2017
      • Case

      Piracy in Somalia (A)

      By: Sophus A. Reinert and Alissa Davies
      A Somali fisherman stands on a beach in early 2011, considering his options: should he embark in his tiny fishing vessel or join a nearby pirate crew? His war-ravaged country, entering its 20th year of civil war, was in the midst of a famine that had claimed hundreds... View Details
      Keywords: Pirates; Foreign Aid; Civil War; Private Property; Human Rights; Economic Development; Globalization; War; Property; Crime and Corruption; Rights; Development Economics; Moral Sensibility; Shipping Industry; Somalia
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      Reinert, Sophus A., and Alissa Davies. "Piracy in Somalia (A)." Harvard Business School Case 718-018, December 2017.
      • December 2017
      • Supplement

      Piracy in Somalia (B)

      By: Sophus A. Reinert and Alissa Davies
      Supplements the (A) case. View Details
      Keywords: Piracy; Foreign Aid; Civil War; Private Property; Human Rights; Economic Development; Globalization; War; Property; Crime and Corruption; Rights; Development Economics; Moral Sensibility; Somalia
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      Reinert, Sophus A., and Alissa Davies. "Piracy in Somalia (B)." Harvard Business School Supplement 718-019, December 2017.
      • December 2017 (Revised January 2018)
      • Case

      NatureSweet

      By: Jose Alvarez, Forest Reinhardt and Natalie Kindred
      This case describes the business model and workplace philosophy of NatureSweet, a privately owned, vertically integrated greenhouse grower and marketer of fresh tomatoes with sales across the United States and $329 million in 2016 revenues. CEO Bryant Ambelang treated... View Details
      Keywords: NatureSweet; Tomatoes; Agriculture; Greenhouse; Ambelang; Cherry Tomatoes; Incentives; Worker Empowerment; Empowerment; Toyota Production System; Leadership; Branding; Produce; Manufacturing; Organizational Change; Agribusiness; Business Model; Employee Relationship Management; Working Conditions; Organizational Culture; Success; Problems and Challenges; Agriculture and Agribusiness Industry; Manufacturing Industry; United States; Mexico; North America
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      Alvarez, Jose, Forest Reinhardt, and Natalie Kindred. "NatureSweet." Harvard Business School Case 518-002, December 2017. (Revised January 2018.)
      • 2017
      • Working Paper

      Investment Timing with Costly Search for Financing

      By: Samuel Antill
      I develop a dynamic model of investment timing in which firms must first choose when to search for external financing. Search is costly and the arrival of investors is uncertain, leading to delay in financing and investment. Depending on parameters, my model can... View Details
      Keywords: Real Options; Search And Bargaining; Time-varying Financial Conditions; Investment; Venture Capital; Mathematical Methods
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      Antill, Samuel. "Investment Timing with Costly Search for Financing." Working Paper, December 2017.
      • November 2017 (Revised June 2019)
      • Case

      JOE & THE JUICE Crosses the Atlantic (with video link)

      By: Ethan Rouen and Suraj Srinivasan
      As JOE & THE JUICE began its rapid U.S. expansion in 2017, its founder and CEO, Kaspar Basse, fretted about how he could keep his employees feeling like they were doing meaningful work. Founded in 2001, JOE & THE JUICE had always focused on making healthy juices,... View Details
      Keywords: Organizational Culture; Employees; Retention; Expansion; Growth Management
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      Rouen, Ethan, and Suraj Srinivasan. "JOE & THE JUICE Crosses the Atlantic (with video link)." Harvard Business School Multimedia/Video Case 118-039, November 2017. (Revised June 2019.)
      • November 2017 (Revised April 2019)
      • Case

      Summa Equity: Building Purpose-Driven Organizations

      By: George Serafeim
      In 2015, Reynir Indahl left top Nordic private equity firm Altor Equity Partners to found Summa Equity (Summa). After long contemplation following the financial crisis, Indahl was convinced the financial system was producing negative externalities and that the current... View Details
      Keywords: Corporate Purpose; ESG; ESG (Environmental, Social, Governance) Performance; Social Impact; Investment Management; Management Practices; Innovation; Voice; Environmental Impact; Private Equity; Social Enterprise; Finance; Capital Markets; Management Practices and Processes; Innovation Leadership; Leadership; Innovation and Management; Entrepreneurship; Mission and Purpose; Value Creation; Financial Services Industry; Norway; Sweden; Scandinavia
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      Serafeim, George, and David Freiberg. "Summa Equity: Building Purpose-Driven Organizations." Harvard Business School Case 118-028, November 2017. (Revised April 2019.)
      • November 2017
      • Technical Note

      21st Century Populism

      By: George Serafeim and David Freiberg
      While the first decade of the 21st century saw a massive financial crisis that led to significant economic downturn, the second decade saw the rise of political leaders, who built their support upon a political message that championed the common person against the... View Details
      Keywords: Populism; Market Efficiency; Market Liberalization; Political Influence; Political Instability; Capital Controls; Partnerships; Coalition; Inequality; Role Of Business In Society; Government Intervention In The Markets; Labor Market; Equality and Inequality; Financial Markets; Social Issues; Immigration; Financial Crisis; Capital Markets; Business and Government Relations
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      Serafeim, George, and David Freiberg. "21st Century Populism." Harvard Business School Technical Note 118-029, November 2017.
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