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  • Web

Investment Strategies - Course Catalog

bonds outstanding. Every day, public markets set prices for CEOs and CFOs, financial institutions, and investors, all seeking to raise and invest money in a way that drives the economy forward. A public exit - whether through an initial... View Details
  • June 2022
  • Article

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details
Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
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Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry." American Economic Review 112, no. 6 (June 2022): 1782–1817.
  • March 2002 (Revised May 2002)
  • Case

Genzyme: Engineering the Market for Orphan Drugs

Genzyme has made money with external technology in orphan drug markets generally considered to be too small to be attractive to other drug companies. Now competition is entering these same markets, placing Genzyme's business model under new pressures. View Details
Keywords: Business Model; Information Technology; Market Entry and Exit; Biotechnology Industry; Pharmaceutical Industry
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Chesbrough, Henry W., and Clarissa Ceruti. "Genzyme: Engineering the Market for Orphan Drugs." Harvard Business School Case 602-147, March 2002. (Revised May 2002.)
  • 28 May 2013
  • First Look

First Look: May 28

likely to dissent, we do not find that academics, accountants, and lawyers are significantly more active in dissenting. Lastly, we show that dissent is consequential to the director and the firm. For directors, we show that dissent is significantly associated with the... View Details
Keywords: Sean Silverthorne
  • 2006
  • Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble
Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details
Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry
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Govindarajan, Vijay, and Chris Trimble. "Infosys Consulting." 2006. (Case No. 2-0022.)
  • October 2013 (Revised May 2016)
  • Case

Ilva Steel Taranto: Providing and Polluting (A)

By: Lena G. Goldberg, Vincent Dessain, Ottavia Pesce and Karol Misztal
Nearly 27,000 people depended on Ilva Steel Taranto, the largest steel-making plant in Europe, for their livelihoods, but the plant's pollution fouled the environment and increased the incidence of tumors, respiratory illnesses, and deaths. In July 2012, faced with a... View Details
Keywords: Safety; Pollutants; Business Exit or Shutdown; Health; Decision Making; Steel Industry; Europe
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Goldberg, Lena G., Vincent Dessain, Ottavia Pesce, and Karol Misztal. "Ilva Steel Taranto: Providing and Polluting (A)." Harvard Business School Case 314-045, October 2013. (Revised May 2016.)
  • March 1993 (Revised April 1995)
  • Case

Signalling Costs

NutraSweet's worldwide patent-protected monopoly on aspartame, the low-calorie high-intensity sweetener, ended with the 1987 entry of the Holland Sweetener Co. (HSC) into the European market. Following the arrival of a challenger, NutraSweet acted to reduce sharply the... View Details
Keywords: Patents; Competition; Price; Market Entry and Exit; Food and Beverage Industry; United States; Europe
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Brandenburger, Adam M. "Signalling Costs." Harvard Business School Case 793-125, March 1993. (Revised April 1995.)
  • 29 Jan 2025
  • Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

properties (Hasbro), contributed to taking an early e-commerce company in the educational toy space through an IPO and strategic exit (SmarterKids.com), and helped develop TV shows and product lines for major networks like PBS, Disney,... View Details
  • 01 Mar 2014
  • News

Cutting Edge

and bolts: exiting underperforming adjunct businesses (e.g., pickles and fresh poultry); shaking up the management team; improving the supply chain (thereby increasing plant productivity by 50 percent); and developing a sequenced regional... View Details
Keywords: Manufacturing; Food and Beverage Stores; Retail Trade
  • Article

Product Quality and Entering Through Tying: Experimental Evidence

By: Hyunjin Kim and Michael Luca
Dominant platform businesses often develop products in adjacent markets to complement their core business. One common approach used to gain traction in these adjacent markets has been to pursue a tying strategy. For example, Microsoft pre-installed Internet Explorer... View Details
Keywords: Tying; Platform Strategy; Google; Product; Quality; Digital Platforms; Strategy; Market Entry and Exit
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Kim, Hyunjin, and Michael Luca. "Product Quality and Entering Through Tying: Experimental Evidence." Management Science 65, no. 2 (February 2019): 596–603.
  • January 1974 (Revised January 1987)
  • Case

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry
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Star, Steven H. "Gillette Safety Razor Division: Blank Cassette Project." Harvard Business School Case 574-058, January 1974. (Revised January 1987.)
  • November 2022 (Revised April 2023)
  • Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins
In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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Wu, Andy, and Matt Higgins. "HTC and Virtual Reality (B)." Harvard Business School Supplement 723-403, November 2022. (Revised April 2023.)
  • December 1995 (Revised February 1997)
  • Case

Vickers Incorporated: Omaha Plant

The new vice president of the industrial group at Vickers, Inc., a pump manufacturer, must decide whether to shut down the company's largest production facility located in Omaha, Nebraska. The plant is plagued by antiquated equipment, antagonistic union relations, and... View Details
Keywords: Business Exit or Shutdown; Operations; Manufacturing Industry
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Han, Helen N. "Vickers Incorporated: Omaha Plant." Harvard Business School Case 696-052, December 1995. (Revised February 1997.)
  • 22 Aug 2007
  • Research & Ideas

The Hedge Fund as Activist

perspective of the activist, termination via merger or acquisition additionally helps solve the problem of how to exit the sizable position in the target. In a merger or acquisition, the activist exits in... View Details
Keywords: by Robin Greenwood; Financial Services
  • December 2008
  • Case

Responding to Imitation: Intel vs. AMD in 1991

By: Dennis A. Yao
This case examines Intel's response to imitative entry by Advanced Micro Devices into the 386 microprocessor product category in which Intel had been the sole producer. The case is set in 1991 when AMD first introduces its Intel-compatible 386 processor and before... View Details
Keywords: Price; Marketing Strategy; Market Entry and Exit; Competition; Hardware; Technology Industry
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Yao, Dennis A. "Responding to Imitation: Intel vs. AMD in 1991." Harvard Business School Case 709-450, December 2008.
  • September 2002 (Revised June 2003)
  • Case

Formula One Motor Racing

By: Tarun Khanna, Kartik Varma and David Lane
Documents the entrepreneurial efforts of a single individual to bring together car and engine manufacturers, local circuit owners and promoters, advertisers, drivers, and fans in the creation of one of the biggest markets for world sports. View Details
Keywords: Market Entry and Exit; Entrepreneurship; Sports; Globalized Markets and Industries; Sports Industry
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Khanna, Tarun, Kartik Varma, and David Lane. "Formula One Motor Racing." Harvard Business School Case 703-412, September 2002. (Revised June 2003.)
  • December 1998 (Revised January 2003)
  • Case

R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe

Examines several market entry options for R.R. Donnelley's expansion into Eastern Europe. Used as an introduction to a Harvard Business School course titled "New Opportunities in Emerging Markets." Asks students to consider the following issues: 1) the impact of... View Details
Keywords: Opportunities; Market Entry and Exit; Emerging Markets; Europe
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Kennedy, Robert E. "R.R. Donnelley: Country and Opportunity Analysis in Eastern Europe." Harvard Business School Case 799-083, December 1998. (Revised January 2003.)
  • April 1993 (Revised February 1998)
  • Case

Pechazur

By: John A. Quelch
Explores the issues and opportunities facing a company from a developing country, exporting and marketing to developed-country markets. Brings to light the key success factors necessary to operate within a developing economy environment. View Details
Keywords: Market Entry and Exit; Developing Countries and Economies; Africa
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Quelch, John A. "Pechazur." Harvard Business School Case 593-077, April 1993. (Revised February 1998.)
  • September 2021
  • Article

Network Interconnectivity and Entry into Platform Markets

By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details
Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit
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Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Information Systems Research 32, no. 3 (September 2021): 1009–1024.
  • December 2015
  • Teaching Note

Nokia's Bridge Program (A) & (B)

By: Sandra J. Sucher and Susan J. Winterberg
This teaching note is designed to be used in conjunction with the cases "Nokia's Bridge Program: Redesigning Layoffs (A)," HBS No. 615-013, and "Nokia's Bridge Program: Outcome and Results (B)," HBS No. 615-014. Instructors could also assign "Layoffs: Effects on Key... View Details
Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Job Cuts and Outsourcing; Business Exit or Shutdown
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Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program (A) & (B)." Harvard Business School Teaching Note 316-114, December 2015.
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