Publications

Read Now

August 2018 (Revised August 2019)
Case

Oscar Health Insurance: What Lies Ahead for a Unicorn Insurance Entrant?

By: Leemore Dafny and Victoria Marone

Keywords: Oscar Insurance; Fintech; US Health Care; Affordable Care Act (ACA); Health Insurance Marketplaces; Insurer Competition; Provider Consolidation; Market Entry; Health Care and Treatment; Entrepreneurship; Market Entry and Exit; Negotiation; Growth Management; Health Industry; Insurance Industry; New York (state, US); New Jersey

August 2012 (Revised January 2013)
Case

Public Health Insurance Exchanges: The Massachusetts Experience

By: Regina Herzlinger and Jordan Bazinsky

The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network... View Details

Keywords: Health Insurance Exchange; Healthcare Reform; Public Health Insurance Exchange; Decision Making; Market Entry and Exit; Emerging Markets; Health Care and Treatment; Insurance Industry; Health Industry; Massachusetts

June 1992 (Revised January 1994)
Case

Coopers & Lybrand in Hungary (A)

Multinational professional services firm Coopers & Lybrand has decided to enter the Hungarian market and weighs its strategic options in light of the environment in which it will operate and its resources. View Details

Keywords: Strategy; Multinational Firms and Management; Market Entry and Exit; Service Industry; Hungary

August 1990 (Revised December 1993)
Case

Talbots

By: Walter J. Salmon

Describes the entry of this store and catalog retailer of classic women's clothing into the Japanese market place. Introduces such issues as cross-border management, multi-national retailing, and joint venturing. View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Management; Market Entry and Exit; Apparel and Accessories Industry; Retail Industry; Japan

21 Aug 2008
News

Stylin’ at Gallatin

here. Gallatin was designed by McKim, Mead & White and built in 1927 as a collection of what were essentially linked townhouses on a U-shaped plan. The building was no doubt charming but a bit of a warren: Some students had to leave their doors unlocked because... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

June 21, 2019
Article

When Tech Companies Compete on Their Own Platforms

By: Feng Zhu

One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details

Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition

Register to Read

2018
Working Paper

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details

Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

Find at Harvard

Read Now

03 Apr 2012
News

Just Compensation

rather than inspirational leadership.” Of one CEO’s recent exit package ($26.4 million in stock, plus $100 million in cash), Ferracone, noting that the individual’s compensation history was already excessive, told USA Today (November 11,... View Details

Keywords: executives; executive compensation; Management, Scientific, and Technical Consulting Services; Professional Services

2025
Book

Space to Grow: Unlocking the Final Economic Frontier

By: Matthew Weinzierl and Brendan Rosseau

Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.

Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details

Keywords: Transformation; Economics; Innovation and Invention; Market Entry and Exit; Aerospace Industry

Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

By: Feng Zhu

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details

Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition

Find at Harvard

Read Now

January 1974 (Revised October 1975)
Case

MRC, Inc. (B)

MRC, Inc. faces a decision regarding entry into the production of polyester fiber in competition with much larger firms. An updated version of an earlier case by J.H. McArthur. View Details

Keywords: Competition; Production; Market Entry and Exit; Manufacturing Industry

November 2016
Case

Bayern Munich in China

By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman

In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details

Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China

July 1989 (Revised April 1996)
Case

AUCNET: TV Auction Network System

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details

Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States