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Show Results For
-
All HBS Web
(2,097)
- People (19)
- News (567)
- Research (1,092)
- Events (5)
- Multimedia (21)
- Faculty Publications (850)
- 20 Sep 2021
- News
What Brands like Reebok Can Learn from Hollywood Reboots
- 03 Jun 2016
- News
Channing Tatum & LL Cool J Are Taking a Course at HBS' Campus
- Web
Ignacio Lartirigoyen (MBA 2020) Talks Family Business, Bringing Children to HBS, and Agribusiness - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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Anita Elberse
Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.
Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details
- October 2021
- Case
(180) Days of Quibi
By: David J. Collis and Terrence Shu
Mobile streaming app Quibi was ready to take the entertainment world by storm at its April 2020 launch. Backed by $1.75 billion, influential investors from Hollywood to Wall Street eagerly anticipated early success for this brainchild of Meg Whitman, former CEO of...
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Collis, David J., and Terrence Shu. "(180) Days of Quibi." Harvard Business School Case 722-377, October 2021.
- 27 Jan 2022
- News
What If TV Isn’t Bad for Us?
- 24 Oct 2013
- News
'Blockbusters': Go Big Or Go Home, Says Harvard Professor
- January 1995 (Revised June 1997)
- Case
Walt Disney Company, 1994: A Tumultuous Year
By: David J. Collis and Elizabeth Wynne Johnson
Focuses on a six-month period in 1994, during which the company experienced a series of dramatic upheavals. The events described include: 1) the sudden death of company president Frank Wells; 2) a health crisis facing Chairman Michael Eisner; 3) the "departure" of...
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Keywords:
Business Divisions;
Business Exit or Shutdown;
Business Startups;
Resignation and Termination;
Crisis Management;
United States
Collis, David J., and Elizabeth Wynne Johnson. "Walt Disney Company, 1994: A Tumultuous Year." Harvard Business School Case 395-109, January 1995. (Revised June 1997.)
- September 2023 (Revised October 2023)
- Case
Mohamed Salah
By: Anita Elberse and Taher El Moataz Bellah
In June 2022, Mohamed Salah, one of the world’s best soccer players, and his lawyer and advisor Ramy Abbas Issa were in ongoing discussions with top English Premier League club Liverpool FC about a new playing contract for Salah. Arguably the Arab world’s biggest...
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Keywords:
Soccer;
Football;
Superstars;
General Management;
Sports;
Entertainment;
Media;
Marketing;
Strategy;
Compensation and Benefits;
Contracts;
Negotiation Participants;
Negotiation Process;
Sports Industry;
England
Elberse, Anita, and Taher El Moataz Bellah. "Mohamed Salah." Harvard Business School Case 524-031, September 2023. (Revised October 2023.)
- 09 Sep 2010
- News
Getting Big In The YouTube Age
- February 2000 (Revised May 2001)
- Case
BET.com
By: Thomas R. Eisenmann and Pauline M Fischer
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a...
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Keywords:
Product Positioning;
Ethnicity;
Internet and the Web;
Age;
Race;
Decision Choices and Conditions;
Business Startups;
Entertainment and Recreation Industry;
United States
Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that...
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Keywords:
Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- 06 Jan 2015
- News
Are Blockbusters Destroying the Movies?
- 2012
- Case
Zhejiang Semir Garment Co., Ltd.
By: F. Warren McFarlan, Jie Jiao and Yuren Fang
With the rapid growth of China's economy and China's increasing integration into the global economy in the past two decades, China's leisure clothing and garment enterprises achieved a rapid rise and became an important competitive force confronting the foreign brands...
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McFarlan, F. Warren, Jie Jiao, and Yuren Fang. "Zhejiang Semir Garment Co., Ltd." Tsinghua University Case, 2012.
- December 1984
- Article
The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory
By: A. E. Roth
Roth, A. E. "The Evolution of the Labor Market for Medical Interns and Residents: A Case Study in Game Theory." Journal of Political Economy 92, no. 6 (December 1984): 991–1016.
- 2020
- Case
Brightline: Targeting a Successful Future with High Speed Rail
By: Andrew J. Hoffman
High-speed rail (HSR) is a high-performance transportation technology that is time competitive with airplanes and automobiles, and is an environmentally preferable alternative due to its low carbon dioxide emissions. Brightline is a Florida HSR system in Phase II of...
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Hoffman, Andrew J. "Brightline: Targeting a Successful Future with High Speed Rail." William Davidson Institute Case 2-982-867, 2020.
- 04 May 2018
- Video
Getting to Know Student Class Day Speaker Serrena Iyer
- September 2019
- Case
Alicia Keys
By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,...
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Keywords:
Entertainment;
Music Entertainment;
Television Entertainment;
Entrepreneurship;
Personal Development and Career;
Fine Arts Industry;
Music Industry;
United States
Groysberg, Boris, Annelena Lobb, and Sarah Mehta. "Alicia Keys." Harvard Business School Case 420-033, September 2019.
- March 2008 (Revised November 2008)
- Case
Sony Digital Entertainment, Japan
By: Anita Elberse
It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and...
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Keywords:
Books;
Marketing Strategy;
Open Source Distribution;
Competition;
Mobile Technology;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Media and Broadcasting Industry;
Japan
Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)