Filter Results:
(667)
Show Results For
- All HBS Web
(667)
- People (4)
- News (161)
- Research (378)
- Events (4)
- Multimedia (9)
- Faculty Publications (340)
Show Results For
- All HBS Web
(667)
- People (4)
- News (161)
- Research (378)
- Events (4)
- Multimedia (9)
- Faculty Publications (340)
- Profile
Jeff Bussgang
sciences, consumer marketing, e-commerce and energy, to name a few. In my judgment, Boston is the absolute best place to run a start-up.” As an MBA student, Jeff says, “I was able to plug into the entrepreneurial community – to talk to... View Details
- 23 Oct 2019
- News
Designing a More Artful Future for the Middle East
point in my career rather than a continuation of my job after college,” he notes. “It is allowing me to explore other avenues.” One of those avenues is launching his own fashion e-commerce company, Darza, which means “stitch” in Arabic.... View Details
Keywords: Inclusion
- 15 Oct 2019
- News
Innovative Thinking Fuels Nascent Startup Scene
model that has found success elsewhere in the world to the MENA market. Circumventing obstacles presents opportunities for MENA entrepreneurs. Despite being one of the most connected regions in the world, with 88 percent of people online every day, the area’s View Details
- 01 Jun 2018
- News
Ask the Expert: Star Search
retailer Wayfair. “They want to know, ‘Do I feel like I can add value and make a difference?’” Gulliver manages a 300-person team at Wayfair dedicated to helping the growing e-commerce company recruit and retain talent. Her role is... View Details
Keywords: Dan Morrell
- January 2015 (Revised October 2016)
- Case
onefinestay: Building a Luxury Experience in the Sharing Economy
By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
Avery, Jill, Anat Keinan, and Liz Kind. "onefinestay: Building a Luxury Experience in the Sharing Economy." Harvard Business School Case 515-072, January 2015. (Revised October 2016.)
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
properties (Hasbro), contributed to taking an early e-commerce company in the educational toy space through an IPO and strategic exit (SmarterKids.com), and helped develop TV shows and product lines for major networks like PBS, Disney,... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
people to strike unnatural poses in the scanning machine, producing measurements that will not lead to good fit. Reprinted with permission from the chapter "Distinctive Aspects of the Textile and Apparel Industries: Factors Affecting View Details
- May 2019 (Revised July 2019)
- Case
Walmart's Workforce of the Future
By: William R. Kerr and Jordan Bach-Lombardo
Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details
Keywords: Walmart; Managing The Future Of Work; Workforce; Automation; Ecommerce; Omnichannel Retail; Operations; Transformation; Employees; Training; Information Technology; Infrastructure; Disruption; Competitive Strategy; E-commerce; Information Infrastructure; Retail Industry
Kerr, William R., and Jordan Bach-Lombardo. "Walmart's Workforce of the Future." Harvard Business School Case 819-042, May 2019. (Revised July 2019.)
- March–April 2023
- Article
Market Segmentation Trees
By: Ali Aouad, Adam Elmachtoub, Kris J. Ferreira and Ryan McNellis
Problem definition: We seek to provide an interpretable framework for segmenting users in a population for personalized decision making. Methodology/results: We propose a general methodology, market segmentation trees (MSTs), for learning market... View Details
Keywords: Decision Trees; Computational Advertising; Market Segmentation; Analytics and Data Science; E-commerce; Consumer Behavior; Marketplace Matching; Marketing Channels; Digital Marketing
Aouad, Ali, Adam Elmachtoub, Kris J. Ferreira, and Ryan McNellis. "Market Segmentation Trees." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 648–667.
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using... View Details
Keywords: Unbundling; Bundling; Digital Distribution; System-of-equations Modeling; Sales; Distribution Channels; Framework; Mathematical Methods; Revenue; Reputation; Internet and the Web; System; E-commerce; Information Industry; Music Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010): 107–123.
- 01 Mar 2023
- News
Action Plan: Casting Call
market over the years. While the company continues to make envelopes and printed products, it also produces packaging for pharmacies and other e-commerce mailing needs. With 9 manufacturing facilities and more than 20 sales offices in the... View Details
Keywords: Julia Hanna; hobbies; balance; meaning; longevity; aging; Paper Manufacturing; Manufacturing
- 13 Jan 2021
- News
Stress Test
there any precedent for the logistical demands of this moment? On a smaller scale, you can look to the holiday season. There’s always a lot of stuff to ship and a deadline for arrival. It happens every year, and it’s been getting worse and worse as View Details
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
and do fulfillment for our e-commerce orders. First thing in the morning, we pack and ship the orders that came in overnight. Beyond that, every day is different. One day, we might be out of the office meeting with prospective... View Details
- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details
Keywords: Digital; Ecommerce; Experience; Customer Experience; Customer Relationship Management; Channel Management; Museums; Arts Marketing; Nonprofit; Marketing; Marketing Channels; Marketing Strategy; Customer Focus and Relationships; Digital Marketing; Digital Strategy; Social Media; E-commerce; Entertainment and Recreation Industry; Fine Arts Industry; England; United Kingdom; Europe
- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
search, the 11th objective search result might be more relevant than any of the sponsored search results displayed on the right; yet it will be displayed on the second search page only—well beyond the reach of most users. Most e-commerce... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom.... View Details
Keywords: by Julie Jette
- 01 Dec 2000
- News
Everything Old Is New Again: The History of Technological Frontiers
Amazon.com (zealously seeking government-issued patents for e-commerce innovations) and the trio of Netscape, Oracle, and Sun (bolstering the Justice Department's case against Microsoft). Historically, Spar observed, breakthrough... View Details
- 01 Oct 1999
- News
A Message from Dean Clark
facilities to support research and case-writing on cutting-edge topics - such as e-commerce and hypergrowth companies - that are of great interest to so many of our students and alumni. Our faculty must stay close to best practice in this... View Details
- May 2012
- Article
Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time
By: Jill Avery, Thomas J. Steenburgh, John Deighton and Mary Caravella
The authors propose a conceptual framework to explain whether and when the introduction of a new retail store channel helps or hurts sales in existing direct channels. A conceptual framework separates short- and long-term effects by analyzing the capabilities of a... View Details
Keywords: Marketing; Channels; Channels Of Distribution; Distribution; Retailing; Channel Management; Channel Migration; Multichannel Retailing; Framework; Customers; Marketing Channels; Sales; Internet and the Web; Demand and Consumers; Competency and Skills; Distribution Channels; E-commerce; Retail Industry; United States
Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time." Journal of Marketing 76, no. 3 (May 2012): 96–111.
- 24 Oct 2013
- News
Searching for a Better Society
experience I have had," he says. At 44, Dumon has had more experience than most. A self-described "Internet product guy," he has known both success and failure, and he believes that failure can be a good teacher. "Once, when we tried an View Details