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- Research (1,494)
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Show Results For
- All HBS Web
(2,080)
- People (3)
- News (342)
- Research (1,494)
- Events (23)
- Multimedia (1)
- Faculty Publications (741)
- 2024
- Article
Supply and Demand and the Term Structure of Interest Rates
Frances X. Frei
Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 19 Nov 2014
- HBS Seminar
Duane Varan, MediaScience and Murdoch University
- December 2021
- Case
Green Monday
- April 2024
- Article
Detecting Routines: Applications to Ridesharing CRM
- 2022
- Working Paper
Rethinking Explainability as a Dialogue: A Practitioner's Perspective
- Research Summary
Overview
- August 2018
- Teaching Note
Magpie: Developing and Using Buyer Personas
The Magic That Makes Customer Experiences Stick
The field of customer experience (CX) design — which aims to ensure that customers have positive touch points with companies while buying and consuming their products and services — has grown quickly in recent years. Research has shown that memorable experiences,... View Details
- Research Summary
Overview
Professor Tamayo studies dynamic competition for customer membership. Generally, firms that implement a membership model charge a... View Details
- 13 Oct 2010
- Working Paper Summaries
Employee Selection as a Control System
- April 2006 (Revised October 2006)
- Case
Best Buy Co., Inc.: Customer-Centricity
- 05 Jul 2006
- First Look
First Look: July 5, 2006
- March 2020
- Case
Maven Clinic: Women's Health in the Digital Age
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
- December 2012 (Revised August 2020)
- Case
Rodan + Fields Dermatologists
- 2008
- Chapter