Campaigns - Publications - Faculty & Research

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

data scientist at Amazon; and Nils Wernerfelt, an economist at Meta, Facebook’s parent company. In one of the largest studies of its kind, Luca and his coauthors analyzed more than 800 public health advertising campaigns that reached 2.1... View Details

Keywords: by Scott Van Voorhis; Health; Technology

24 Apr 2023
HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

use bespoke strategies to navigate the splintered regulations. Are there ripe customer segments waiting to be tapped? Cann has prioritized larger marketing campaigns with the goal of raising overall awareness, but with mixed results.... View Details

Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage

04 Aug 2010
News

A Lonely Crusader

and distort” campaign allegedly motivated by his quest for a big profit if the company faltered. At the firm’s urging, New York attorney general Eliot Spitzer launched an investigation, and the Securities and Exchange Commission followed... View Details

Keywords: Roger Thompson; subprime mortgages; Finance; Real Estate

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

practice." The hypocrisy issue is especially challenging for parent companies of multiple brands. Fournier and Avery cite the Dove Campaign for Real Beauty, Unilever's marketing effort focused on encouraging women to embrace their... View Details

Keywords: by Carmen Nobel; Advertising

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Global Opportunity Fellowship GO: AFRICA - Alumni

Fellowship awards: Part-time, term, temporary, contract or volunteer roles. A position with job responsibilities that are determined to be sectarian by the Review Committee. Political campaign work. Given the restrictions under Federal... View Details

14 Jan 2019
Op-Ed

These 4 CEOs Created a New Standard of Leadership

financial strength, increasing annual revenues to $12 billion while reducing costs. A $3.6 billion fundraising campaign further strengthened its balance sheet. With the help of a skilled team of physician leaders and administrators, John... View Details

Keywords: by Bill George; Health; Banking; Food & Beverage; Consumer Products

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Winners & Runners-Up | New Venture Competition

Ikaro Silva Social Enterprise Track Winner Provide remote cardiac diagnostic services in the emerging markets, which account for 80% of global cardiovascular disease burden. The Watt Campaign Luke Winston, HBS Rony Kubat Stephen Elliott,... View Details

February 2023
Case

Roblox: Virtual Commerce in the Metaverse

By: Ayelet Israeli and Nicole Tempest Keller

In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work,... View Details

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11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

efforts in two recent cases, “The Brand Management of Places” and “Israel at 70: Is it Possible to (re)Brand a Country?” Success without a roadmap Government and business leaders hoping to shift the conversation about their regions might look to another city’s... View Details

Keywords: by Danielle Kost; Tourism

2016
Book

Strategy Beyond Markets

By: John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee and Rick Vanden Bergh

Strategy beyond markets has been an active area of research inquiry since the early 1990s. Since its inception, the scholarship emanating from this research stream has grown substantially in quantity, quality, and breadth. Likewise, firms across the world have... View Details

Keywords: Strategy

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15 Oct 2020
Research & Ideas

IT Job Wages Are No Longer 'Exceptional'

the study. A more effective campaign would be to encourage development of STEM-based skills more generally. For professionals or new college graduates looking at IT for high-paying jobs, Greenstein advises concentrating not on a specific... View Details

Keywords: by Rachel Layne; Information Technology

17 Nov 2016
Op-Ed

What's Behind the Unexpected Trump Support from Women

Before last week’s election, polls and pundits suggested that Donald Trump’s presidential campaign was doomed to failure, because it could not attract enough votes from women, who saw him as a misogynist—and worse. Conventional wisdom... View Details

Keywords: by Laura Morgan Roberts and Robin Ely

25 Jun 2007
Research & Ideas

HBS Cases: Beauty Entrepreneur Madam Walker

Bundles, one of Walker's descendants who authored the biography On Her Own Ground: The Life and Times of Madam C.J. Walker, told MBA students at Harvard that her great-great-grandmother wanted to help women look and feel better. View Details

Keywords: by Martha Lagace; Beauty & Cosmetics

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was designed to get attention, and... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

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Lehman Brothers Family Partners | Baker Library | Bloomberg Center | Harvard Business School

Center, Cornell University. Franklin D. Roosevelt, Governor Herbert Lehman, and Mayor Fiorello LaGuardia on an election campaign tour, 1940. International Garment Workers' Union Photographs, Kheel Center, Cornell University. Robert Lehman... View Details

03 Jun 2013
Research & Ideas

The Power of Rituals in Life, Death, and Business

food rituals with its 1990s ad campaign for Reese's Peanut Butter Cups: "There's no wrong way to eat a Reese's." Nabisco has used similar tactics in advertising Oreo cookies. Click to watch. To see whether they could achieve the... View Details

Keywords: by Carmen Nobel

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

specifically because of their shared gender, many female voters balked. Testing for gender backlash To probe when and why identity labels backfire, the research team visited a college campus four months before the 2016 US presidential election and asked voters to... View Details

Keywords: by Dina Gerdeman; Consumer Products

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Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR View Details

01 Mar 2024
News

The War Within

When the full-scale Russian invasion of Ukraine began in February 2022, Nataliia Zhyliak’s world was upended in a matter of days. At the time, Zhyliak, a psychologist in the western Ukrainian city of Kamianets-Podilskyi, was working at an education and rehabilitation... View Details

Keywords: Janelle Nanos; illustration by Daniel Bejar

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Land's Polaroid , 90. 68. "Report to Stockholders," Polaroid Corporation Annual Report 1948, 4. 69. J. H. Booth, "How to Plan Your Polaroid Campaign . . . For Real Profits," "History—Early Camera" folder, Polaroid Corporation Records,... View Details

Publications