Show Results For
- All HBS Web
(3,372)
- Faculty Publications (562)
Show Results For
- All HBS Web
(3,372)
- Faculty Publications (562)
- January 1995
- Background Note
A Note on Distribution of Venture Investments
- October 1994
- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior
- July 1993 (Revised September 1994)
- Case
Goodyear: The Aquatred Launch
- May 1993 (Revised May 1994)
- Case
Managing for Integrity: Three Vignettes
- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
- March 1992
- Article
Negotiator Cognition and Rationality: A Behavioral Decision Theory Perspective
- February 1992 (Revised March 1995)
- Case
Amelia Rogers at Tassani Communications (A)
- February 1991 (Revised July 1993)
- Case
Cultural Change at Nissan Motors
- February 1991
- Background Note
Note on Sealed Bid Auctions
- Article
Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature
- 1982
- Article
When Self-Descriptions Contradict Behavior: Actions do Speak Louder than Words
- Article
AI Companions Reduce Loneliness
- Forthcoming
- Article
Black Empowerment and White Mobilization: The Effects of the Voting Rights Act
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Crisis Management
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Emotional Experience, Expression, and Regulation
Once considered irrational, emotions often exert a more profound influence on decision-making and workplace outcomes than logic or reason. Professor Brooks studies emotional experience, emotional expression, and how individuals can regulate their emotions... View Details
- Forthcoming
- Article
Human-Algorithm Collaboration with Private Information: Naïve Advice Weighting Behavior and Mitigation
- Research Summary
International Competitiveness in High Technology and Science Based Sectors
This research project examines shifts in competitive capabilities of companies and countries in high technology and science based businesses. It is particularly concerned with the potential loss of such capabilities in various industrial sectors in the... View Details