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March 2020 (Revised July 2020)
Case

LULA: Transforming Transport and Mobility (A)

By: Siko Sikochi and Hayley (Le) Ma

Based in Cape Town, LULA was founded to create and operate a Mobility-as-a-Service platform with the aim to integrate different modes of transport through a one-ticket solution. LULA was “easy” in isiZulu, a language spoken in South Africa. Yet, it wasn’t easy for LULA... View Details

Keywords: Mobility; Transportation; Internet and the Web; Entrepreneurship; Problems and Challenges; Opportunities; South Africa

May 2018 (Revised October 2018)
Case

Urban Us

By: Mitchell Weiss and Phoebe Peronto

Shaun Abrahamson and Stonly Baptiste aimed to invest in what they called "urbantech superheroes." At Urban Us, the seed-stage urban technology-focused venture capital firm the two started in 2012, they looked for startups innovating around the future of cities. By... View Details

Keywords: Public Entrepreneurship; Govtech; Urbantech; Seed Investing; Urban Us; Shaun Abrahamson; Stonly Baptiste; Remix; One Concern; Starcity; SeamlessDocs; Venture Capital; Public Sector; City; Urban Development; Entrepreneurship; Miami; San Francisco; New York (city, NY)

July 2016 (Revised November 2018)
Case

Code.org

By: John J-H Kim, Lauren Barley and Allison M. Ciechanover

The case explores Hadi Partovi’s mission to provide every K-12 student in the United States the opportunity to learn computer science. Students can assess how Partovi transformed his passion into an organization that reached millions around the globe through the launch... View Details

Keywords: Nonprofit Organizations; Information Technology; Information Infrastructure; Applications and Software; Education; Education Industry; United States

September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

December 1998 (Revised August 2004)
Case

Major League Soccer--1996-1998: Now, Later...Never?

By: Stephen A. Greyser and Kirk A. Goldman

Major League Soccer (MLS) has entered the U.S. "big league" sports arena. This case reviews its first several years. Students must determine the basic business model of MLS in the context of changes in the fan acceptance of soccer in the United States. A comparison... View Details

Keywords: Business Model; Success; Performance Evaluation; Sports; Sports Industry; United States

2014
Discussion Paper

Do High Feed-in Tariffs for Solar PV Panels Hinder Competition (Japanese)

By: Koji Nomura and Tomomichi Amano

In Japan, feed-in-tariffs (FIT) are a key policy tool that has been deployed to produce the mass diffusion of photovoltaices (PV). In this study, we argue that this policy is unlikely to induce sustainable economic growth, which some use as a justification for FIT. We... View Details

March 2024
Article

Investigation of Divergent Thinking among Surgeons and Surgeon Trainees in Canada (IDEAS): A Mixed-methods Study

By: Alex Thabane, Tyler McKechnie, Vikram Arora, Goran Calic, Jason W Busse, Ranil Sonnadara and Mohit Bhandari

Objective: To assess the creative potential of surgeons and surgeon trainees, as measured by divergent thinking. The secondary objectives were to identify factors associated with divergent thinking, assess confidence in creative problem-solving and the perceived effect... View Details

Keywords: Creativity; Cognition and Thinking; Surveys; Health Industry

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June 2020
Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman

Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details

Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry

February 2008 (Revised May 2008)
Supplement

Lincoln Financial Group (C)

LFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales... View Details

Keywords: Organizational Change and Adaptation; Salesforce Management; Customer Focus and Relationships; Financial Services Industry

December 2013 (Revised March 2014)
Case

Beidahuang

By: Ray A. Goldberg and David Lane

Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to... View Details

Keywords: China; Brazil; International Trade; Grain; Soybeans; Agribusiness; Plant-Based Agribusiness; Globalized Markets and Industries; Cooperation; Agriculture and Agribusiness Industry; China; Brazil

1981
Article

A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy

By: Rohit Deshpandé and S. Krishnan

Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details

Keywords: Information; Consumer Behavior; Research

June 2012
Article

Meta-Organizational Design: Rethinking Design in Inter-Organizational and Community Contexts

By: Ranjay Gulati, Phanish Puranam and Michael Tushman

This paper provides conceptual foundations for analyzing organizations comprising multiple legally autonomous entities, which we call meta-organizations. We assess the antecedents of the emergence of such collectives and the design choices they entail. The paper... View Details

Keywords: Design; Organizations; Civil Society or Community; Relationships

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February 2003 (Revised March 2003)
Case

Large Scale Change at The WSSC

By: Amy C. Edmondson and Corey B. Hajim

Describes the organizational transformation occurring at the Washington Suburban Sanitary Commission (WSSC), a public utility. Faced with the possibility of privatization after decades of providing service in the absence of competition or performance pressures, the... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose; Change Management; Restructuring; Privatization; Resignation and Termination; Utilities Industry

October 1992 (Revised February 1995)
Background Note

Note on the Federal Sentencing Guidelines for Organizations

By: Lynn S. Paine

Describes the federal guidelines used by judges for sentencing organizations convicted of criminal wrong-doing under U.S. law as of November 1, 1991. Describes the guidelines' approach to calculating criminal fines for organizations, determining an organization's... View Details

Keywords: Crime and Corruption; Governance Compliance; Law Enforcement; Laws and Statutes; Organizations; Legal Services Industry; United States

December 2010
Article

Management and the Financial Crisis (We Have Met the Enemy and He Is Us...)

By: William A. Sahlman

The financial crisis of 2008-2009 has revealed that our broad model of corporate governance is broken, independent of the shortcomings in the regulatory system. Managers and boards of directors in scores of systemically important firms failed to protect employees,... View Details

Keywords: Risk Management; Human Capital; Ethics; Policy; Corporate Governance; Financial Crisis; Finance; Business and Shareholder Relations

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September 2023
Supplement

Design and Evaluation of Targeted Interventions

By: Eva Ascarza

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Design; Business Strategy; Policy; Retail Industry; Apparel and Accessories Industry; Technology Industry; Financial Services Industry; Telecommunications Industry

October 2023 (Revised February 2024)
Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Retail Industry; Apparel and Accessories Industry; Technology Industry; Financial Services Industry; Telecommunications Industry

Fall 2022
Article

Are the West’s Sanctions on Russia Working?

By: Rawi Abdelal and Alexandra Vacroux

Russia invaded Ukraine, first in 2014 and then again in February 2022. The United States and Europe—the West—imposed waves of sanctions on Russian individuals, firms, and the country itself. Six months into the West’s efforts to isolate Russia, it is reasonable to ask... View Details

Keywords: Russia; Sanctions; War; International Relations; Trade; Russia; Ukraine; Europe; United States

April 2013 (Revised March 2014)
Case

Value Partners and the Evergrande Situation

By: Paul Healy and Keith Chi-ho Wong

In June 2012, Cheah Cheng-Hye and his colleagues at Value Partners, a Hong-Kong-based investment firm, received a copy of a short-seller report alleging that Evergrande, one of China's largest property developers, was using fraudulent accounting and paying bribes to... View Details

Keywords: Financial Analysis; Value Investing; China; Asset Management; Crime and Corruption; Financial Services Industry; China

August 2012 (Revised December 2023)
Background Note

Note on Health Insurance Coverage, Coding, and Payment

By: Regina E. Herzlinger and Jo Ellen Slurzberg

This note explains how health care technology and service innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It describes each of the three steps needed to obtain reimbursement: coverage, coding, and payment. It also... View Details

Keywords: Health Care Delivery; Health Care Costs; Health Insurance; Health Insurance Marketplaces; Health Care and Treatment; Cost; Insurance; Innovation and Invention; Private Sector; Public Sector; Decision Making; Information Technology; Health Industry; Insurance Industry

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