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      • January 2015 (Revised July 2019)
      • Case

      Rebranding Godiva: The Yıldız Strategy

      By: Rohit Deshpande and Esel Çekin
      This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details
      Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan
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      Deshpande, Rohit, and Esel Çekin. "Rebranding Godiva: The Yıldız Strategy." Harvard Business School Case 515-059, January 2015. (Revised July 2019.)
      • 2015
      • Working Paper

      Cashing Out: The Rise of M&A in Bankruptcy

      By: Stuart Gilson, Edith Hotchkiss and Matthew Osborn
      The use of M&A in bankruptcy has increased dramatically in recent years, leading to concerns that the Chapter 11 process has shifted toward excessive liquidation of viable firms. In this paper, we argue that the rise of M&A has blurred traditional distinctions between... View Details
      Keywords: M&A; Chapter 11; Distress; Bankruptcy; Mergers and Acquisitions; Insolvency and Bankruptcy
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      Gilson, Stuart, Edith Hotchkiss, and Matthew Osborn. "Cashing Out: The Rise of M&A in Bankruptcy." Harvard Business School Working Paper, No. 15-057, January 2015.
      • January 2015
      • Article

      Competing with Privacy

      By: Ramon Casadesus-Masanell and Andres Hervas-Drane
      We analyze the implications of consumer privacy for competition in the marketplace. We consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both before deciding which firm to patronize and how much information... View Details
      Keywords: Information Acquisition; Information Disclosure; Online Privacy; Privacy Regulation; Information; Rights; Internet and the Web; Competition; Internet and the Web; Corporate Disclosure; Ethics; Knowledge Acquisition
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      Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing with Privacy." Management Science 61, no. 1 (January 2015): 229–246.
      • December 2014 (Revised April 2018)
      • Case

      Dalian Wanda Group: The AMC Entertainment Acquisition (A)

      By: Willy Shih
      When Dalian Wanda Group of China announced its plan to acquire the AMC Entertainment theatrical exhibition chain in the United States, many people in the U.S. were mystified. Unlike China where theatrical exhibition was experiencing rapid growth, the U.S. market was... View Details
      Keywords: Dalian Wanda Group; AMC Entertainment; Wang Jianlin; Theater Entertainment; Film Entertainment; Acquisition; Mergers and Acquisitions; Foreign Direct Investment; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Business Strategy; Corporate Strategy; Expansion; Motion Pictures and Video Industry; China; United States
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      Shih, Willy. "Dalian Wanda Group: The AMC Entertainment Acquisition (A)." Harvard Business School Case 615-033, December 2014. (Revised April 2018.)
      • December 2014 (Revised August 2024)
      • Case

      HomeAway: Organizing the Vacation Rental Industry

      By: Rory McDonald, Feng Zhu and Cheng Gao
      In less than 10 years, cofounders Brian Sharples and Carl Shepherd had transformed HomeAway from just another Internet startup into the world's leading vacation-rental marketplace—a global online platform that links customers seeking vacation-home rentals to the... View Details
      Keywords: Strategy; Innovation; Technology; Acquisitions; Operations Management; Digital Platforms; Acquisition; Entrepreneurship; Business Model; Disruptive Innovation; Disruption; Accommodations Industry
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      McDonald, Rory, Feng Zhu, and Cheng Gao. "HomeAway: Organizing the Vacation Rental Industry." Harvard Business School Case 615-036, December 2014. (Revised August 2024.)
      • December 2014 (Revised May 2015)
      • Case

      Growth Hacking at Bazaart (A)

      By: Jeffrey Bussgang and Matthew G. Preble
      The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details
      Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel
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      Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (A)." Harvard Business School Case 815-001, December 2014. (Revised May 2015.)
      • December 2014 (Revised May 2015)
      • Supplement

      Growth Hacking at Bazaart (B)

      By: Jeffrey Bussgang and Matthew G. Preble
      "Growth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A)". View Details
      Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup Nation; Business Startups; Social Marketing; Marketing; Growth and Development; Customers; Fashion Industry; Technology Industry; Israel
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      Bussgang, Jeffrey, and Matthew G. Preble. "Growth Hacking at Bazaart (B)." Harvard Business School Supplement 815-077, December 2014. (Revised May 2015.)
      • December 2014 (Revised January 2018)
      • Background Note

      Troubled Marriages

      By: Rosabeth Moss Kanter and Daniel Fox
      Compilation of articles looking at merger integration strategies: "business marriages." Problems of culture, management style, and business goals are revealed. View Details
      Keywords: Mergers and Acquisitions; Goals and Objectives; Management Style; Mission and Purpose; Organizational Culture; Problems and Challenges
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      Kanter, Rosabeth Moss, and Daniel Fox. "Troubled Marriages." Harvard Business School Background Note 315-058, December 2014. (Revised January 2018.)
      • 2014
      • Other Teaching and Training Material

      Marketing Reading: Customer Management

      By: Sunil Gupta
      This Reading on customer management sheds light on how companies should evaluate and manage their customers in order to grow profitably. Customer management allows marketing managers to inform investment decisions by drilling down into each customer's profitability or... View Details
      Keywords: Customer Acquisition; Customer Churn; Customer Profitability Analysis; Customer Retention; Firm Value; Organizational Structure
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      Gupta, Sunil. "Marketing Reading: Customer Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8162, 2014.
      • December 26, 2014
      • Article

      Mergers & Acquisitions: Before a Merger, Consider Company Cultures Along with Financials

      By: David G. Fubini
      Not everything can be accounted for on a spreadsheet. View Details
      Keywords: Mergers & Acquisitions; Leadership; Organizational Culture; Mergers and Acquisitions; Accounting
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      Fubini, David G. "Mergers & Acquisitions: Before a Merger, Consider Company Cultures Along with Financials." Harvard Business Review (website) (December 26, 2014).
      • December 2014
      • Article

      Private Equity, Jobs, and Productivity

      By: Steven J. Davis, John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner and Javier Miranda
      Private equity critics claim that leveraged buyouts bring huge job losses. To investigate this claim, we construct and analyze a new dataset that covers U.S. private equity transactions from 1980 to 2005. We track 3,200 target firms and their 150,000 establishments... View Details
      Keywords: Private Equity; Leveraged Buyouts; Performance Productivity; Jobs and Positions; United States
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      Davis, Steven J., John Haltiwanger, Kyle Handley, Ron Jarmin, Josh Lerner, and Javier Miranda. "Private Equity, Jobs, and Productivity." American Economic Review 104, no. 12 (December 2014): 3956–3990. (Earlier versions distributed as National Bureau of Economic Research Working Paper No. 17399 and Harvard Business School Working Paper No. 12-033.) (Originally called "Private Equity and Employment.")
      • October 2014 (Revised April 2023)
      • Case

      Gilead: Hepatitis C Access Strategy (A)

      By: V. Kasturi Rangan, Vikram Rangan and David E. Bloom
      Gilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the... View Details
      Keywords: Healthcare; Pharmaceuticals; Pricing; Access To Care; Emerging Markets; Health Care and Treatment; Price; Strategy; Ethics; Health Industry; Pharmaceutical Industry
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      Rangan, V. Kasturi, Vikram Rangan, and David E. Bloom. "Gilead: Hepatitis C Access Strategy (A)." Harvard Business School Case 515-025, October 2014. (Revised April 2023.)
      • October 2014 (Revised May 2017)
      • Teaching Note

      Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)

      By: John A. Quelch
      Keywords: Mergers & Acquisitions; Pharmaceutical Companies; Economic Impact Of Mergers; Mergers Impact On International Economies; Impact On Consumers Of Mergers; Customers; Economics; Marketing; Planning; Strategy; Pharmaceutical Industry; Europe; North and Central America
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      Quelch, John A. "Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)." Harvard Business School Teaching Note 515-047, October 2014. (Revised May 2017.)
      • October 2014 (Revised November 2016)
      • Technical Note

      Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)

      By: Elie Ofek
      This note presents two related measures for assessing the financial value of a customer to the firm. The first is the well-known measure of Customer Lifetime Value, or CLV for short. The second, which has received much less attention, treats the acquisition of a... View Details
      Keywords: Customer Lifetime Value; Return On Investment; Segmentation; Social Networks; Customer Relationship Management; Marketing Strategy; Investment Return; Social and Collaborative Networks; Social Media
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      Ofek, Elie. "Customer Lifetime Value (CLV) vs. Customer Lifetime Return on Investment (CLROI)." Harvard Business School Technical Note 515-049, October 2014. (Revised November 2016.)
      • October 2014
      • Article

      Industrial Policy and the Creation of New Industries: Evidence from Brazil's Bioethanol Industry

      By: Santiago Mingo and Tarun Khanna
      Industrial policy programs are frequently used by governments to stimulate economic activity in particular sectors of the economy. This study explores how an industrial policy program can affect the creation and evolution of an industry and, ultimately, the long-term... View Details
      Keywords: Economic Sectors; Policy; Economic Growth; Government and Politics; Energy Sources; Green Technology Industry; Energy Industry; Brazil
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      Mingo, Santiago, and Tarun Khanna. "Industrial Policy and the Creation of New Industries: Evidence from Brazil's Bioethanol Industry." Industrial and Corporate Change 23, no. 5 (October 2014): 1229–1260.
      • September 2014
      • Supplement

      Pfizer and AstraZeneca: Marketing an Acquisition (B)

      By: John A. Quelch and James Weber
      This (B) case provides a brief description of the outcome of the (A) case. View Details
      Keywords: Health Care Policy; Pharmaceutical Sales; Mergers And Acquisitions; Marketing; Pharmaceutical Industry; United Kingdom; United States
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      Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (B)." Harvard Business School Supplement 515-008, September 2014.
      • September 2014
      • Case

      Havas: Change Faster

      By: Karim R. Lakhani and Michael L. Tushman
      As of 2013, Havas was the 6th largest global advertising, digital, and communications group in the world. Headquartered in Paris, France, the group was highly decentralized, with semi-independent agencies in more than 100 countries offering a variety of services. The... View Details
      Keywords: Advertising Agency; Open Innovation; Commercials; Digital Media; Digital Transition; Advertising; Digital Marketing; Advertising Campaigns; Acquisition; Change Management; Disruption; Transformation; Advertising Industry; Communications Industry
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      Lakhani, Karim R., and Michael L. Tushman. "Havas: Change Faster." Harvard Business School Multimedia/Video Case 615-702, September 2014.
      • September 2014 (Revised February 2015)
      • Case

      Pfizer and AstraZeneca: Marketing an Acquisition (A)

      By: John A. Quelch and James Weber
      In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details
      Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States
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      Quelch, John A., and James Weber. "Pfizer and AstraZeneca: Marketing an Acquisition (A)." Harvard Business School Case 515-007, September 2014. (Revised February 2015.)
      • September 2014
      • Case

      Victors & Spoils: 'Born Open'

      By: Karim R. Lakhani and Michael L. Tushman
      Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the... View Details
      Keywords: Advertising Agency; Marketing; Crowdsourcing; Open Innovation; Growth; Acquisitions; Advertising; Advertising Campaigns; Digital Marketing; Acquisition; Innovation and Invention; Advertising Industry; United States
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      Lakhani, Karim R., and Michael L. Tushman. "Victors & Spoils: 'Born Open'." Harvard Business School Multimedia/Video Case 415-701, September 2014.
      • September 2014
      • Case

      Landmark Facility Solutions

      By: William Fruhan and Wei Wang
      Landmark Facility Solutions presents a situation in which a medium-sized facility management company assesses whether to acquire a larger facility management company that is known for its high-quality services and technical expertise. The acquirer believes the... View Details
      Keywords: Capital Structure; Valuation; Acquisition; Financial Strategy; Corporate Finance
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      Fruhan, William, and Wei Wang. "Landmark Facility Solutions." Harvard Business School Brief Case 915-527, September 2014.
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