Publications
Publications
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- Faculty Publications (7,159)
- June 2003
- Case
In-N-Out Burger
By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman
In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details
- June 2003 (Revised March 2008)
- Case
India on the Move
By: Richard H.K. Vietor and Emily Thompson
By 2003, India had been growing at almost 6% annually since 1992, after it suffered a financial collapse, abandoned import substitution, and moved gradually to adopt the Washington Consensus. Now, financial controls and competition barriers are less burdensome,... View Details
- June 2003
- Case
IBM and Linux (A)
By: Carliss Y. Baldwin, Siobhan O'Mahony and James Quinn
In the fall of 1998, Dan Frye, member of IBM's emerging technologies and business team, is trying to decide whether to forge a strategic alliance with the Linux Development Community (LDC). Just two years earlier, IBM had its first exposure to an "open source" software... View Details
- 25 Jun 2003 - 28 Jun 2003
- Conference Presentation
Agile Software Development: Evidence from the Field
By: Alan MacCormack
- June 2003 (Revised October 2006)
- Case
George McClelland at KSR (A)
By: Joshua D. Margolis, Ayesha Kanji and Wan Wong
George McClelland accepts a position as the chief administrative officer/chief operating officer at Kendall Square Research (KSR), a fledgling computer company that is taking its promising parallel computer technology to market. McClelland is a veteran of the computer... View Details
- June 2003 (Revised March 2008)
- Case
Schering-Plough and Genome Therapeutics: Discovering an Asthma Gene
By: Regina E. Herzlinger and Marc Aquino
Personalized medicine requires the identification of mutated genes. Schering-Plough's search for the one related to asthma requires finding families with the disease. Examines the industry that helps conduct such research, including contract research organizations. View Details
- June 2003 (Revised June 2006)
- Case
Highlands' Garden Village
By: Arthur I Segel, Eve Bould and Hank Midgley
It was March 2003 and Chuck Perry was awaiting the arrival of his New York-based business partner, Jonathan Rose. He and Rose had begun Highlands' Garden Village, their latest mixed-use, mixed-income development project. In 1996, they had optioned the unused Elitch... View Details
- June 2003 (Revised September 2003)
- Case
Peabody Elementary School (B)
By: Rosabeth M. Kanter and Kevin Morris
After six months as principal of the school, Marty Pettigrew has commenced a series of reform initiatives to improve its academic performance and culture. As the school year ends, he must assess his progress and decide on his strategies for the following year. He... View Details
- June 2003 (Revised May 2004)
- Exercise
The Pacific Sentinel: Role for Alex Martinez
By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
- June 2003 (Revised September 2004)
- Exercise
The Pacific Sentinel: Role for Chris Coleman
By: Kathleen L. McGinn and Dina R. Pradel
A new publishing company has just purchased the Pacific Sentinel, a fictional West Coast newspaper. The new publisher is willing to invest $1 million in the future success of the paper and has asked the executive editor and advertising manager to develop a joint plan... View Details
- May 2003
- Module Note
Building Capabilities for Experimentation, Learning, and Prototyping
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on managing experimentation, learning, and prototyping in the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Shows how... View Details
- May 2003
- Module Note
Managing Development Networks
By: Stefan H. Thomke
Describes the concepts and pedagogy for a module on understanding and managing product development networks between firms and within firms and among products themselves. Introduces students to the increasingly important role of networks in the development of new... View Details
- May 2003
- Module Note
Managing Product Development
By: Stefan H. Thomke
Introduces students to the managerial aspects critical to conceiving, designing, and developing innovative products and services. Considers the full range of activities required: learning about customer needs, understanding and managing experimentation and problem... View Details
- May 2003
- Module Note
Product Development Process Design and Improvement
By: Stefan H. Thomke
Describes the conceptual foundations and pedagogy for a module on the design and improvement of processes for the development of products and services. Can also be used as part of a more general course on Managing Technology and Innovation. Central to Managing Product... View Details
- May 2003 (Revised March 2006)
- Case
Carol Fishman Cohen: Professional Career Reentry (A)
By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
Explores the career challenges facing highly successful women who leave the full-time workforce for several years to manage family commitments. Carol Cohen is a 1985 Harvard MBA who has professional line experience in a manufacturing environment, followed by a... View Details
- May 2003 (Revised March 2006)
- Case
Carol Fishman Cohen: Professional Career Reentry (B)
By: Myra M. Hart, Robin J. Ely and Susan Wojewoda
Supplements the (A) case. View Details
- 13 May 2003
- Other Presentation
The Competitive Advantage of Regions
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "The Microeconomic Foundations of Economic Development," in The Global Competitiveness Report 2001,... View Details
- May 2003 (Revised November 2005)
- Case
Marks & Spencer: The Phoenix Rises
By: Joseph L. Bower
The great U.K. retailer fell on hard times in 1998. In 2001, a new CEO was recruited who appears to have succeeded in turning around this world-renown company. This case examines the steps he took (strategic, structural, and recruiting key people) and highlights a... View Details