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    • All HBS Web  (119,459)
      • Faculty Publications  (38,061)
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      • Article

      What Professional Service Firms Must Do to Thrive

      By: Ashish Nanda and Das Narayandas
      When the going gets tough, professional service firms (PSFs) often get desperate and chase all kinds of business just to keep the lights on. Consultancies, financial services firms, VC/PE firms, and the like offer services and sign up clients they should never have... View Details
      Keywords: Professional Service Firms; Client Mix; Strategic Positioning; Organizations; Performance Effectiveness; Decision Making; Framework
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      Nanda, Ashish, and Das Narayandas. "What Professional Service Firms Must Do to Thrive." Harvard Business Review 99, no. 2 (March–April 2021): 98–107.
      • 2021
      • White Paper

      Working to Learn: Despite a Growing Set of Innovators, America Struggles to Connect Education and Career

      By: Joseph B. Fuller, Rachel Lipson, Jorge Encinas, Tessa Forshaw, Alexis Gable and J.B. Schramm
      In the wake of COVID-19 and growing inequality, America needs more pathways that bridge education and career. New research from the Project on Workforce at Harvard draws on data from New Profit's Postsecondary Initiative for Equity to identify opportunities for the... View Details
      Keywords: COVID-19; Education; Training; Employment; Personal Development and Career; Health Pandemics
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      Fuller, Joseph B., Rachel Lipson, Jorge Encinas, Tessa Forshaw, Alexis Gable, and J.B. Schramm. "Working to Learn: Despite a Growing Set of Innovators, America Struggles to Connect Education and Career." White Paper, Harvard Business School Project on Managing the Future of Work, March 2021 (Published by the Project on Workforce at the Malcolm Wiener Center for Social Policy at the Harvard Kennedy School and the Harvard Business School Project on Managing the Future of Work.)
      • February 2021 (Revised June 2023)
      • Case

      Henry Ford: Changing the World

      By: Robert Simons and Max Saffer
      This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first... View Details
      Keywords: Technology; Entrepreneurship; Personal Characteristics; Business Startups; Management; Success; Values and Beliefs; Technological Innovation; Personal Development and Career; Auto Industry; United States; Michigan
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      Simons, Robert, and Max Saffer. "Henry Ford: Changing the World." Harvard Business School Case 121-063, February 2021. (Revised June 2023.)
      • February 2021
      • Background Note

      Jobs to Be Done: A Toolbox

      By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
      The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
      Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
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      van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
      • Article

      New Sales Realities

      By: Frank V. Cespedes
      Business leaders need to understand that it’s the fit of People, Process, Pricing, and Partners that drives sales effectiveness. As firms confront new buying processes, required sales competencies affect hiring, training, and development (People). Without a coherent... View Details
      Keywords: Sales; Performance Effectiveness
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      Cespedes, Frank V. "New Sales Realities." International Journal of Sales Transformation 7.1 (April 2021): 26–27.
      • February 2021
      • Teaching Note

      Digital Marketing at HBS Online Teaching Note

      By: Sunil Gupta and Rajiv Lal
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      Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online Teaching Note." Harvard Business School Teaching Note 521-076, February 2021.
      • February 2021
      • Supplement

      Digital Marketing at HBS Online Teaching Note Supplement

      By: Sunil Gupta and Rajiv Lal
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      Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online Teaching Note Supplement." Harvard Business School Spreadsheet Supplement 521-082, February 2021.
      • March 2021
      • Case

      Ghia and Cleo Capital

      By: Paul A. Gompers and Annelena Lobb
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      Gompers, Paul A., and Annelena Lobb. "Ghia and Cleo Capital." Harvard Business School Case 221-067, February 2021.
      • February 25, 2021
      • Article

      How to Build a Life: Go Ahead and Fail

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: Go Ahead and Fail." The Atlantic (February 25, 2021).
      • February 2021
      • Supplement

      Accounting for Leases at American Airlines

      By: Jonas Heese
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      Heese, Jonas. "Accounting for Leases at American Airlines." Harvard Business School Spreadsheet Supplement 121-704, February 2021.
      • February 2021 (Revised March 2022)
      • Teaching Note

      Measuring Impact at JUST Capital

      By: Ethan C. Rouen and Charles C.Y. Wang
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      Rouen, Ethan C., and Charles C.Y. Wang. "Measuring Impact at JUST Capital." Harvard Business School Teaching Note 121-037, February 2021. (Revised March 2022.)
      • February 2021
      • Case

      Measuring Impact at JUST Capital

      By: Charles C.Y. Wang and Ethan Rouen
      JUST Capital is a nonprofit organization that seeks to make public companies more "just" by measuring and ranking their overall impact on society, based on the priorities most important to the average American. This case examines JUST's strategy for influencing... View Details
      Keywords: Nonprofit Organizations; Ethics; Measurement and Metrics; Performance Evaluation; Social Issues; Corporate Social Responsibility and Impact
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      Wang, Charles C.Y., and Ethan Rouen. "Measuring Impact at JUST Capital." Harvard Business School Multimedia/Video Case 121-703, February 2021.
      • February 2021 (Revised October 2021)
      • Case

      Collab Capital

      By: Natalia Rigol, Jeffrey J. Bussgang and Mitchell Weiss
      Founded in 2020 by Jewel Burks Solomon and her partners, Barry Givens and Justin Dawkins, Collab Capital was a new investment firm built on two pillars: first, it would identify and support ventures founded by Black entrepreneurs, a group underrepresented in... View Details
      Keywords: Black Entrepreneurs; Entrepreneurship; Venture Capital; Race; Business Startups; Financial Services Industry; Atlanta
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      Rigol, Natalia, Jeffrey J. Bussgang, and Mitchell Weiss. "Collab Capital." Harvard Business School Case 821-067, February 2021. (Revised October 2021.)
      • February 2021
      • Teaching Note

      Satrix: Competing in the Passive Asset Management Industry in South Africa

      By: Mark Egan
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      Egan, Mark. "Satrix: Competing in the Passive Asset Management Industry in South Africa." Harvard Business School Teaching Note 221-078, February 2021.
      • February 2021
      • Case

      Threadless: The Renewal of an Online Community

      By: Shane Greenstein, Karim Lakhani and Christian Godwin
      Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details
      Keywords: Business Model; Decision Making; Entrepreneurship; Innovation and Invention; Leading Change; Management; Marketing; Product Launch; Operations; Supply Chain; Distribution; Networks; Sales; Strategy; Adaptation; Information Technology; Applications and Software; Digital Platforms; Apparel and Accessories Industry; Technology Industry; North America
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      Greenstein, Shane, Karim Lakhani, and Christian Godwin. "Threadless: The Renewal of an Online Community." Harvard Business School Case 621-056, February 2021.
      • February 2021 (Revised July 2024)
      • Case

      White Claw: Defending Market Share as Competition Encroaches

      By: Jill Avery
      By the end of 2019, two brands accounted for 84% of hard seltzer sales, a segment that had recently taken the U.S. beer market by storm, growing from $3 million in 2015 to over $2.7 billion by the start of the summer of 2020. White Claw was the dominant market leader... View Details
      Keywords: Brand Management; Alcoholic Beverages; Beer/brewing Industry; Brand Positioning; Growth; Competitive Positioning; Consumer Products; Beverage Industry; Value Proposition; Marketing; Brands and Branding; Competition; Product Positioning; Competitive Strategy; Consumer Behavior; Consumer Products Industry; Food and Beverage Industry; United States
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      Avery, Jill. "White Claw: Defending Market Share as Competition Encroaches." Harvard Business School Case 521-073, February 2021. (Revised July 2024.)
      • February 2021
      • Case

      Apple: Privacy vs. Safety (A)

      By: Henry McGee, Nien-hê Hsieh, Sarah McAra and Christian Godwin
      In 2015, Apple CEO Tim Cook debuted the iPhone 6S with enhanced security measures that enflamed a debate on privacy and public safety around the world. The iPhone 6S, amid a heightened concern for privacy following the 2013 revelation of clandestine U.S. surveillance... View Details
      Keywords: Iphone; Encryption; Data Privacy; Customers; Customer Focus and Relationships; Decision Making; Ethics; Values and Beliefs; Globalized Firms and Management; Government and Politics; National Security; Law; Law Enforcement; Leadership; Markets; Safety; Social Issues; Corporate Social Responsibility and Impact; Civil Society or Community; Mobile and Wireless Technology; Technology Industry; Consumer Products Industry; Telecommunications Industry; Electronics Industry; United States; China; Hong Kong
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      McGee, Henry, Nien-hê Hsieh, Sarah McAra, and Christian Godwin. "Apple: Privacy vs. Safety (A)." Harvard Business School Case 321-004, February 2021.
      • February 2021 (Revised June 2021)
      • Case

      Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO

      By: Tom Nicholas and John Masko
      During the 1980s, leveraged buyouts (LBOs) and the private equity (PE) firms responsible for carrying them out revolutionized both investment and management in the U.S. Between 1980 and 1989, buyout activity in the U.S. surged from $1 billion per year to $60 billion.... View Details
      Keywords: Leveraged Buyouts; Mergers and Acquisitions; Business Conglomerates; Restructuring; Borrowing and Debt; Private Equity; Bonds; Investment Return; Institutional Investing; Profit Sharing; Business History; Management Style; Private Ownership; Performance Effectiveness; Value Creation; Financial Services Industry; United States
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      Nicholas, Tom, and John Masko. "Barbarians at the Gate or Turnaround Gurus? Private Equity and the Rise of the LBO." Harvard Business School Case 821-016, February 2021. (Revised June 2021.)
      • February 2021 (Revised April 2021)
      • Case

      Board Director Dilemmas—Back the SPAC?

      By: Suraj Srinivasan, David G. Fubini and Amram Migdal
      This case focuses on a board director of a diversified holding company. The firm’s longtime CEO had always exhibited a cautious, methodical approach to growth. Now, the CEO is raising the idea of joining with a special purpose acquisition company (SPAC) to spin off... View Details
      Keywords: Board Director; Strategy; Change Management; Decision Making
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      Srinivasan, Suraj, David G. Fubini, and Amram Migdal. "Board Director Dilemmas—Back the SPAC?" Harvard Business School Case 121-042, February 2021. (Revised April 2021.)
      • February 2021
      • Case

      Board Director Dilemmas—New Year, New Timing

      By: Suraj Srinivasan, David G. Fubini and Amram Migdal
      This case focuses on a junior partner at a private equity (PE) firm who sits on the board of one of the firm’s portfolio companies. In the case, the board member asks the CEO to accelerate a cost-cutting initiative and looks to a seasoned industry veteran who is also a... View Details
      Keywords: Board Directors; Governing and Advisory Boards; Strategy; Decision Making
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      Srinivasan, Suraj, David G. Fubini, and Amram Migdal. "Board Director Dilemmas—New Year, New Timing." Harvard Business School Case 121-043, February 2021.
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