Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (8,610) Arrow Down
Filter Results: (8,610) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (8,610)
    • People  (21)
    • News  (1,756)
    • Research  (5,672)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,964)

Show Results For

  • All HBS Web  (8,610)
    • People  (21)
    • News  (1,756)
    • Research  (5,672)
    • Events  (73)
    • Multimedia  (77)
  • Faculty Publications  (3,964)
← Page 265 of 8,610 Results →
  • November 1996 (Revised December 1996)
  • Case

SAP America

By: David A. Garvin and Artemis March
SAP America has grown at an explosive rate. This case describes the company's strategy, organization, and culture, with special attention to its approach to partnering and its sales and consulting process, which have been instrumental in allowing growth to proceed. Now... View Details
Keywords: Business Growth and Maturation; Change Management; Entrepreneurship; Growth Management; Demand and Consumers; Organizational Culture; Alliances; Competitive Strategy; Corporate Strategy; United States
Citation
Find at Harvard
Related
Garvin, David A., and Artemis March. "SAP America." Harvard Business School Case 397-057, November 1996. (Revised December 1996.)
  • September–October 2013
  • Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Citation
SSRN
Read Now
Related
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
  • January 2004 (Revised October 2006)
  • Case

Electronic Arts in Online Gaming

By: Thomas R. Eisenmann and Justin Wong
Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details
Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Citation
Educators
Purchase
Related
Eisenmann, Thomas R., and Justin Wong. "Electronic Arts in Online Gaming." Harvard Business School Case 804-140, January 2004. (Revised October 2006.)
  • March – April 2008
  • Article

Customer Preference Discontinuities: A Trigger for Radical Technological Change

By: Mary Tripsas
What factors cause a mature industry to re-enter a period of technological turbulence? This paper addresses this question by developing a model of technological evolution that incorporates both technological trajectories and a new concept: preference trajectories, ... View Details
Keywords: History; Technology; Transition; Consumer Behavior; Industry Structures; Product Development
Citation
Find at Harvard
Read Now
Related
Tripsas, Mary. "Customer Preference Discontinuities: A Trigger for Radical Technological Change." Managerial and Decision Economics 29 (March–April 2008): 79–97.
  • March 2014
  • Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
Citation
Purchase
Related
Ashraf, Nava, and Natalie Kindred. "Oral Rehydration Therapy." Harvard Business School Teaching Note 914-038, March 2014.
  • Career Coach

Nicola Pugliese

optimally communicating a career narrative and personal brand, through written collateral (resumes, LinkedIn profiles, cover letters), interviewing and networking.  Work Experience: Gillette/P&G Ð Global... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products
  • May 2021
  • Simulation

Customer Compatibility Exercise Application

By: Ryan W. Buell
Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details
Keywords: Customer Compatibility; Customer Relationship Management; Strategy; Service Operations; Service Delivery; Performance Efficiency; Analysis; Consumer Behavior; Analytics and Data Science
Citation
Purchase
Related
Buell, Ryan W. "Customer Compatibility Exercise Application." Harvard Business School Simulation 620-707, May 2021.
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

consumers' behavior. Consider a cosmetic company such as Mary Kay. Its website currently allows consumers to upload their picture and try different cosmetics virtually to see how they may look before making... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • November 2016 (Revised December 2016)
  • Case

Anthology: Pivoting the Business Model

By: Shikhar Ghosh and Christopher Payton
In July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing,... View Details
Keywords: Mergers & Acquisitions; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; Mergers and Acquisitions; Business Exit or Shutdown; Fairness; Valuation; Consumer Products Industry; Consumer Products Industry; North America; United States; Seattle
Citation
Educators
Purchase
Related
Ghosh, Shikhar, and Christopher Payton. "Anthology: Pivoting the Business Model." Harvard Business School Case 817-066, November 2016. (Revised December 2016.)
  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: Constructive Memory Processes, Primer Nine

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
Citation
Find at Harvard
Related
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Constructive Memory Processes, Primer Nine." Harvard Business School Case 599-009, December 1998. (Revised April 1999.)
  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: Top Down Cognitive Processes, Primer Six

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
Citation
Find at Harvard
Related
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
  • 08 Dec 2015
  • First Look

December 8, 2015

forward. The Turkish banking industry was undergoing a transformation prompted by the demands of the country's digitally savvy, young population, and by new regulations on View Details
Keywords: Sean Silverthorne
  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

Dina Pomeranz's interest in helping people build a savings cushion for difficult economic times emerged during a summer internship in Cameroon, where a woman she lived with shared how worried and anxious she was about her financial... View Details
Keywords: by Kim Girard
  • November 2009 (Revised September 2010)
  • Case

Personal Rapid Transport at Vectus, Ltd.

By: Benjamin Edelman
Personal Rapid Transport (PRT) vehicles—often called "driverless taxis"—sought to combine the best characteristics of cars, taxis, and trains, while adding features unavailable in any existing transportation system. Like cars and taxis, PRT vehicles carried small... View Details
Keywords: Entrepreneurship; Network Effects; Competitive Strategy; Corporate Strategy; Transportation Networks; Transportation Industry
Citation
Educators
Purchase
Related
Edelman, Benjamin. "Personal Rapid Transport at Vectus, Ltd." Harvard Business School Case 910-010, November 2009. (Revised September 2010.) (Featured in Working Knowledge: Can Entrepreneurs Drive People Movers to Success?) (courtesy copy.)
  • November 1987 (Revised March 1993)
  • Background Note

Global Semiconductor Industry--1987

By: David B. Yoffie
In 1987, the global semiconductor industry was coming out of the deepest recession in its 40 year history. The note examines the competitive dynamics of this industry over time, the nature of its technology, and the sources of competitive advantage. The role of buyer... View Details
Keywords: Financial Crisis; Globalization; Crisis Management; Consumer Behavior; Competitive Strategy; Competitive Advantage; Technology; Semiconductor Industry
Citation
Find at Harvard
Related
Yoffie, David B. "Global Semiconductor Industry--1987." Harvard Business School Background Note 388-052, November 1987. (Revised March 1993.)
  • August 2022
  • Case

SuperRare: Turning an NFT Marketplace into a DAO

By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
Citation
Educators
Purchase
Related
Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: The Emotional Brain, Primer Eight

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
Citation
Find at Harvard
Related
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: The Emotional Brain, Primer Eight." Harvard Business School Case 599-008, December 1998. (Revised April 1999.)
  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: Is the Human Brain a Computer? Primer Seven

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
Citation
Find at Harvard
Related
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Is the Human Brain a Computer? Primer Seven." Harvard Business School Case 599-007, December 1998. (Revised April 1999.)
  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: Anatomical View of the Human Brain, Primer Three

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
Citation
Find at Harvard
Related
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Anatomical View of the Human Brain, Primer Three." Harvard Business School Case 599-003, December 1998. (Revised April 1999.)
  • December 1998 (Revised April 1999)
  • Case

Mind of the Market: Introduction to Neuroscience, Primer One

By: Gerald Zaltman and Kathryn A. Braun
Keywords: Markets; Research; Consumer Behavior
Citation
Find at Harvard
Related
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Introduction to Neuroscience, Primer One." Harvard Business School Case 599-001, December 1998. (Revised April 1999.)
  • ←
  • 265
  • 266
  • …
  • 430
  • 431
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.