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September–October 2022
Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant

Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details

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November–December 2021
Article

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia

We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details

Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers

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2019
Working Paper

The Impact of the General Data Protection Regulation on Internet Interconnection

By: Ran Zhuo, Bradley Huffaker, KC Claffy and Shane Greenstein

The Internet comprises thousands of independently operated networks, where bilaterally negotiated interconnection agreements determine the flow of data between networks. The European Union’s General Data Protection Regulation (GDPR) imposes strict restrictions on... View Details

Keywords: Personal Data; Privacy Regulation; GDPR; Interconnection Agreements; Internet and the Web; Governing Rules, Regulations, and Reforms; European Union

February 2019
Case

Halliday's OASIS

By: Scott Duke Kominers and Nicole Tempest Keller

Wade Watts has won control of the OASIS – a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform’s potentially negative externalities. View Details

Keywords: Managing Markets; Corporate Responsibility; Virtual Reality; Digital Platforms; Management; Corporate Social Responsibility and Impact; Social Media; United States

August 17, 2016
Article

How a Cancer Center Rapidly Developed Patient-Centered Outcome Measures

By: Kevin P. Shah, Tracy E. Spinks and Thomas W. Feeley

In 2014, The University of Texas MD Anderson Cancer Center created a streamlined process for developing measure sets for patient-centered outcomes, including provider-generated and patient-reported outcomes, at an accelerated pace. These comprehensive sets are... View Details

Keywords: Information Technology; Measurement and Metrics; Quality; Service Delivery; Health Care and Treatment; Health Industry; Texas

November 2014
Supplement

The Grommet - Video Supplement

By: Lynda M. Applegate, Karen Gordon Mills, Lena G. Goldberg and Annelena Lobb

Keywords: Retail; Internet and the Web; Entrepreneurship; Product Launch; E-commerce; Retail Industry

13 May 2022
Blog Post

Climate Stories Episode #5: Phyllis Newhouse, CEO, Entrepreneur, Leader

you consider launching a SPAC, a special purpose acquisition company? When I left the U.S. Army after a 22-year career, I launched Xtreme Solutions, an information technology services provider. I knew I... View Details

01 Dec 2009
News

The Story of Israel’s Economic Miracle

start-up will be a phone call away, if you have the right idea,” write Senor and Singer. But the IDF experience is not the only reason for Israel’s business success. For one thing, Israel leads the OECD countries in the percentage of GDP earmarked for R&D, creating... View Details

Keywords: Sean Silverthorne; National Security and International Affairs; Government

Web

Product Management - Course Catalog

HBS Course Catalog Product Management Course Number 1765 Senior Lecturer Sara McKinley Torti Spring; Q3; 1.5 credits Exam Career Focus: This half course provides an introduction to product management, focused primarily on improving and scaling existing products at... View Details

October–December 2022
Article

Achieving Reliable Causal Inference with Data-Mined Variables: A Random Forest Approach to the Measurement Error Problem

By: Mochen Yang, Edward McFowland III, Gordon Burtch and Gediminas Adomavicius

Combining machine learning with econometric analysis is becoming increasingly prevalent in both research and practice. A common empirical strategy involves the application of predictive modeling techniques to "mine" variables of interest from available data, followed... View Details

Keywords: Machine Learning; Econometric Analysis; Instrumental Variable; Random Forest; Causal Inference; AI and Machine Learning; Forecasting and Prediction

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July 2022
Supplement

Solution for E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli

2021
Chapter

Towards a Unified Framework for Fair and Stable Graph Representation Learning

By: Chirag Agarwal, Himabindu Lakkaraju and Marinka Zitnik

As the representations output by Graph Neural Networks (GNNs) are increasingly employed in real-world applications, it becomes important to ensure that these representations are fair and stable. In this work, we establish a key connection between counterfactual... View Details

Keywords: Graph Neural Networks; AI and Machine Learning; Prejudice and Bias

January 2021 (Revised March 2021)
Exercise

E-Commerce Analytics for CPG Firms (C): Free Delivery Terms

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

January 2021 (Revised March 2021)
Supplement

E-Commerce Analytics for CPG Firms (A): Estimating Sales

By: Ayelet Israeli and Fedor (Ted) Lisitsyn

The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for... View Details

November 2019
Article

How Do Sales Efforts Pay Off? Dynamic Panel Data Analysis in the Nerlove-Arrow Framework

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This paper evaluates the short- and long-term value of sales representatives’ detailing visits to different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call... View Details

Keywords: Nerlove-Arrow Framework; Stock-of-goodwill; Dynamic Panel Data; Serial Correlation; Instrumental Variables; Sales Effectiveness; Detailing; Analytics and Data Science; Sales; Analysis; Performance Effectiveness; Pharmaceutical Industry

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Article

Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces

As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies... View Details

Keywords: Platform; Complementors; Digital Platforms; Market Entry and Exit; Competition

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Article

Search-Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches

By: Charles M.C. Lee, Paul Ma and Charles C.Y. Wang

Applying a "co-search" algorithm to Internet traffic at the SEC's EDGAR website, we develop a novel method for identifying economically-related peer firms and for measuring their relative importance. Our results show that firms appearing in chronologically adjacent... View Details

Keywords: Peer Firm; EDGAR Search Traffic; Revealed Preference; Co-search; Industry Classification; Perception; Internet and the Web; Investment

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2014
Working Paper

Hidden Structure: Using Network Methods to Map System Architecture

By: Carliss Baldwin, Alan MacCormack and John Rusnak

In this paper, we describe an operational methodology for characterising the architecture of complex technical systems and demonstrate its application to a large sample of software releases. Our methodology is based upon directed network graphs, which allows us to... View Details

Keywords: Complexity; Applications and Software; Product Design

February 2011
Supplement

Dataset for "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel" (CW)

By: Dennis Campbell and Francisco de Asis Martinez-Jerez

Datasets of gaming and hotel customers to perform analysis for the case. View Details

Keywords: Analytics and Data Science; Games, Gaming, and Gambling; Las Vegas

August 2001 (Revised January 2002)
Case

Votia Empowerment AB (A)

The founder of a Swedish company specializing in e-democracy examines the economics of her business and the value proposition it delivers to customers, including municipalities, unions, and companies. View Details

Keywords: Internet and the Web; Communication; Entrepreneurship; Government and Politics; Sweden

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