Publications

06 Mar 2018
News

A Voice for Diversity and Impact at Scale

With a father in the US Air Force, Vivian Hunt (MBA 1995) moved often as a young girl, living in places as far flung as Montana, Alabama, and Japan. That experience was difficult at times, but it developed... View Details

January 2021 (Revised March 2022)
Teaching Note

The What Works Centre: Using Behavioral Science to Improve Social Worker Well-being (A) and (B)

By: Ashley V. Whillans

This case describes the experiences of Michael Sanders—the Chief Executive of the What Works Center for Children’s Social Care—as he led the design and implementation of a program of research aimed at improving the social care system in the United Kingdom (UK) at the... View Details

Keywords: Non-cash Compensation; Behavioral Science; Employees; Well-being; Compensation and Benefits; United Kingdom

Purchase

Web

Globalization and Emerging Markets - Course Catalog

for a government in an emerging or frontier market, as well as for those who wish to acquire a richer conceptual understanding of the nature of capitalism, globalization, and economic development worldwide.... View Details

2014
Working Paper

Principals and Their Car Dealers: What Do Targets Tell About Their Relation?

By: Jan Bouwens, Eddy Cardinaels and Jingwen Zhang

In this study we describe target setting and target achievements for a car dealership. Car dealers are eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who... View Details

Keywords: Goals and Objectives; Motivation and Incentives; Franchise Ownership; Auto Industry; Retail Industry

03 Jul 2024
Podcast

Adaptable and inclusive: Kraft Heinz’s brand of workforce

Melissa Werneck, EVP and global chief people officer for the multinational food and beverage firm, on reskilling for web marketing and personalization, AI, hybrid work, and collaboration across time zones and cultures. Also, why diversity is good business for consumer... View Details

August 2021
Article

Information Seeding and Knowledge Production in Online Communities: Evidence from OpenStreetMap

By: Abhishek Nagaraj

The wild success of a few online communities (like Wikipedia) has obscured the fact that most attempts at forming such communities fail. This study evaluates information seeding, an early-stage intervention to bootstrap online communities that enables contributors to... View Details

Keywords: Online Communities; Knowledge Production; Crowdsourcing; Innovation; Digitization; Internet and the Web; Digital Platforms; Social and Collaborative Networks; Analytics and Data Science; Knowledge Dissemination

30 Sep 2014
News

There Are Always a Million Distractions. Here's How to Silence the Noise and Pay Attention.

2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

01 Dec 2015
News

Alumni and Faculty Books for December 2015

or even beyond Earth’s atmosphere. Cent’Anni: The Sinatra Legend at 100 by Richard Muti (MBA 1971) (North Jersey Media Group) This study of the most fascinating entertainer of the 20th century isn’t an academic tome, although it is extensively View Details

October–December 2015
Article

Reducing Bounded Ethicality: How to Help Individuals Notice and Avoid Unethical Behavior

By: Ting Zhang, Pinar O. Fletcher, Francesca Gino and Max H. Bazerman

Research on ethics has focused on the factors that help individuals act ethically when they are tempted to cheat. However, we know little about how best to help individuals notice unethical behaviors in others and in themselves. This paper identifies a solution:... View Details

Keywords: Ethics; Management Skills; Behavior; Perception

01 Feb 1997
News

Made, Not Born: HBS Courses and Entrepreneurial Management

Course descriptions by Elaine Gottlieb, Judith A. Ross, and John Simon (sidebars by Elaine Gottlieb) Whether they come to HBS with a business plan in mind or become entrepreneurially inclined later in their careers, students who take HBS... View Details

26 May 2015
News

Exploring tax policy and our quality of life

For Professor Matthew Weinzierl, tax policy is about much more than dollars and cents. The questions of why we tax and what we tax, and similar policy decisions, offer a window... View Details

December 2010 (Revised April 2013)
Case

Kepak and the Future of the Irish Beef Industry

By: David E. Bell, Damien P. McLoughlin and Mary Shelman

As Ireland's third largest beef processor, Kepak faces new opportunities as well as significant challenges from the collapse of the "Celtic Tiger." The government has identified food and agriculture as one way the country could significantly grow exports. However, the... View Details

Keywords: Animal-Based Agribusiness; Economic Sectors; Policy; Growth and Development Strategy; Marketing; Competition; Cooperation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Republic of Ireland

Educators

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01 Mar 2023
News

Step Change

population is approaching 110 million, the highest in the MENA region, with about half of its citizens between the ages of 15 and 45 and the range of mobile-phone penetration well over 90 percent. The market... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

Article

Competitiveness in a Globalised World: Michael Porter on the Microeconomic Foundations of the Competitiveness of Nations, Regions, and Firms

By: Michael E. Porter, Brian Snowdon and George Stonehouse

In this paper, we provide the text of an interview with Professor Michael Porter discussing his research and ideas relating to the microeconomic foundations of global competitiveness. The discussion provides a microeconomic perspective on some of the key issues... View Details

Keywords: Economics