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Show Results For
- All HBS Web
(7,451)
- People (8)
- News (1,176)
- Research (5,391)
- Events (19)
- Multimedia (57)
- Faculty Publications (4,160)
- March 1998 (Revised November 1999)
- Case
USA TODAY Online
By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
- Web
Blog | Social Enterprise | Harvard Business School
Impact Measurement Inclusive Finance International Development K-12 Education Leadership Fellows Leadership in Challenging Times MBA Programs Microfinance Non Profit Management Nonprofit Supportive Services Public Sector Public-Private... View Details
- 18 Jan 2017
- News
HBS Gains New Insight Into Africa
and developing MBA and Executive Education courses in the region. “Today, Africa is probably the most exciting continent because of its unlimited opportunities for growth and emerging middle class,” says Newton Omebere-Iyari (MBA 2016), a... View Details
- 01 Jun 2003
- News
Books
firms large enough to finance their own laboratories could create a “virtuous cycle” where staying on the leading edge of science got them first to market with new products, in turn delivering higher profits... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
low-cost PC options had emerged and OLPC had not started shipping yet, leading some observers to wonder if the non-profit should reconsider its strategy and options. Purchase this case:... View Details
Keywords: Martha Lagace
- 1997
- Chapter
Bank-Based versus Market-Based Financial Systems
By: Brian J. Hall and David E. Weinstein
- 29 May 2008
- Research & Ideas
Global Change in the Built Environment
career advice and placement for our students. Our core Real Property survey course is in the fall of the second year. We also have two new winter courses on Emerging Real Estate Markets and Design,... View Details
- September 2010
- Article
Strategies to Fight Ad-sponsored Rivals
By: Ramon Casadesus-Masanell and Feng Zhu
We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical variables such as price or the number of ads a product carries, we allow the incumbent to consider... View Details
Keywords: Strategy; Business Models; Tactics; Pricing; Business Model; Advertising; Competition; Quality; Price; Product Marketing
Casadesus-Masanell, Ramon, and Feng Zhu. "Strategies to Fight Ad-sponsored Rivals." Management Science 56, no. 9 (September 2010): 1484–1499.
- 20 Mar 2007
- First Look
First Look: March 20, 2007
firm-size distribution and de jure and de facto measures of international capital integration. We then explore causal channels through which foreign capital may encourage entrepreneurship. We find evidence that entrepreneurial activity in industries which are more... View Details
Keywords: Martha Lagace
- 03 May 2011
- First Look
First Look: May 3
Business Review 89, no. 5 (May 2011) Abstract Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many... View Details
Keywords: Sean Silverthorne
- Web
Launching Tech Ventures - Course Catalog
More broadly, why does the startup ecosystem contain so many market failures that lead to biases and inequities – particularly in terms of access to capital for female entrepreneurs and entrepreneurs of color? 6. View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
may develop? "There is this general sense that if you are going to come up with a great creative idea that moves the market in some sector, you better do it for me rather than my competitor," says Silk. While "exclusivity"—one agency, one... View Details
- 01 Dec 2004
- News
Ideas: Books
Case Studies in International Entrepreneurship by Walter Kuemmerle (McGraw-Hill) This collection of 29 cases based on real situations compares opportunities, financing contexts, valuation approaches, and entrepreneurial styles in the... View Details
- August 2010 (Revised January 2012)
- Teaching Note
Breaking the Buck (TN)
By: Robert C. Pozen and Elizabeth Leonard
Teaching Note for 310135. View Details
- 08 Jun 2011
- Lessons from the Classroom
Twenty-first Century Skill: Trading Carbon Credits
Cap and trade has become an increasingly popular mechanism used by governments to induce green behavior among corporate polluters, with news emerging almost daily. Just recently New Jersey Governor Chris Christie withdrew his state from the Regional Greenhouse Gas... View Details
- 01 Jun 2007
- News
Mission Possible
tap the best minds in genetic research. Fresh out of HBS, Cindy Ko (MBA ’05) joined a nonprofit economic-development organization dedicated to supporting entrepreneurs in emerging markets. Although their missions are different, these... View Details
- 16 Feb 2004
- Research & Ideas
European Private Equity—Still a Teenager?
The European market remains very attractive, with strong potential for growth—especially once French and German restructuring gets more underway, according to a panel of private equity group executives. That panel discussion was part of... View Details
- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even... View Details
Keywords: Online Retailing; Friction; Effor; Search Costs; Price Discrimination; Marketing; Consumer Behavior; Strategy; Price; E-commerce; Retail Industry; Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- 01 Dec 2018
- News
Alumni Are Integral to HBS
among emerging markets. Vice President of Nigeria Oluyemi Oluleke Osinbajo also attended to share insights about Nigeria’s business environment. “A number of students said that it was particularly valuable having alumni present who were... View Details
- September – October 2007
- Article
Trading Patterns and Excess Comovement of Stock Returns
By: Robin Greenwood and Nathan Sosner
n April 2000, 30 stocks were replaced in the Nikkei 225 Index. The unusually broad index redefinition allowed for a study of the effects of index-linked trading on the excess comovement of stock returns. A large increase occurred in the correlation of trading volume of... View Details
Greenwood, Robin, and Nathan Sosner. "Trading Patterns and Excess Comovement of Stock Returns." Financial Analysts Journal 63, no. 5 (September–October 2007): 69–81.