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August 1993 (Revised April 1997)
Case

Southwest Airlines: 1993 (A)

By: James L. Heskett and Roger H. Hallowell

Southwest Airlines, the only major U.S. airline to be profitable in 1992, makes a decision as to which of two new cities to open, or to add a new long-haul route. Provides windows into Southwest's strategy, operations, marketing, and culture. View Details

Keywords: Decisions; Cost Management; Profit; Marketing; Service Operations; Organizational Culture; Corporate Strategy; Expansion; Air Transportation Industry; United States

21 Feb 2005
Op-Ed

Is Business Management a Profession?

survive to this day—in schools of law, medicine, and divinity, respectively—in the modem American university. The study of law in America today remains rooted in the... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

February 1992 (Revised March 1995)
Case

Amelia Rogers at Tassani Communications (A)

By: Linda A. Hill

Describes a conflict that has arisen between an account manager and a creative director at Tassani Communications, a Chicago-based advertising agency which is making the transition from entrepreneurial to professional management. The client, the marketing director of a... View Details

Keywords: Rank and Position; Conflict Management; Change Management; Entrepreneurship; Practice; Behavior; Creativity; Problems and Challenges; Advertising Industry; Chicago

November 2017
Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery

CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details

April 2011 (Revised February 2016)
Case

Jamaica's Anemic Growth: The IMF, China and the Debt(th) Trap

By: Rafael Di Tella and Natalie Kindred

This case describes the economic development problems faced by the small Caribbean-island country of Jamaica over most of the past half-century. The Jamaican economy showed relatively strong growth in the 1960s but stagnated in the 1970s. By the end of that decade,... View Details

Keywords: Government Administration; Economic Slowdown and Stagnation; International Finance; Crime and Corruption; Poverty; Private Sector; Insolvency and Bankruptcy; Economy; Developing Countries and Economies; Borrowing and Debt; Jamaica

February 2010 (Revised May 2010)
Case

Jet Propulsion Laboratory

By: Robert S. Kaplan and Anette Mikes

The case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new... View Details

Keywords: Budgets and Budgeting; Governance; Leadership; Management Practices and Processes; Management Systems; Risk Management; Projects; Aerospace Industry; United States

July 2021
Case

'Why I Blew the Whistle': Mauro Botta v. PwC

By: Aiyesha Dey, Jonas Heese and Sarah Mehta

Set in April 2021, this case tells the story of Mauro Botta, a senior manager at PricewaterhouseCoopers (PwC). In 2016, Botta filed a whistleblower claim with the U.S. Securities and Exchange Commission, alleging that PwC had failed to fulfill its obligations to remain... View Details

Keywords: Accounting Audits; Financial Reporting; Financial Statements; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Governance; Corporate Governance; Accounting Industry; United States; California; San Jose

September 2013 (Revised December 2015)
Case

PepsiCo, Profits, and Food: The Belt Tightens

By: Joseph L. Badaracco and Matthew Preble

The case describes the issues facing Indra Nooyi after five years of PepsiCo's new and controversial nutrition strategy. View Details

Keywords: Strategy; Ethics; Leadership; Food and Beverage Industry; United States

October 2021 (Revised September 2022)
Case

SmartOne: Building an AI Data Business

By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais

The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details

Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States

01 Oct 1996
News

Trading Up — Kenneth D. Brody (MBA 1971)

White House, however, public service soon called. In 1993, the President appointed Brody to be chairman and president of the government's trade financing agency, the Export-Import Bank View Details

Keywords: Garry Emmons

September 2005 (Revised July 2006)
Case

Kingsford Charcoal

By: Das Narayandas and Alison Berkley Wagonfeld

Since the 1980s, Kingsford had continued to enjoy steady, moderate growth of 1% to 3% in revenues each year. During most of this time, the charcoal category as a whole grew as well. However, the summer of 2000 represented the first softening in the category in several... View Details

Keywords: Price; Marketing Strategy; Business Growth and Maturation; Advertising; Brands and Branding; Consumer Products Industry; United States

February 2017
Supplement

The De Beers Group: Exploring the Diamond Reselling Opportunity

By: Benjamin C. Esty, Daniel P. Gross and Lauren G. Pickle

In September 2014, Tom Montgomery (SVP of strategic initiatives at the De Beers Group) and his team launched a pilot program in the United States to explore the $1 billion diamond market for pre-owned (recycled) diamonds. According to Montgomery, the motivation for the... View Details

January 2023 (Revised August 2023)
Case

Veeva Systems and the Transformation to a Public Benefit Corporation

By: Ranjay Gulati and Allison M. Ciechanover

Peter Gassner, the co-founder and CEO of Veeva Systems, steered the company through rapid scaling from its launch in 2007 to 2022. Year after year, the company had exceeded expectations, with its market capitalization reaching $50 billion at its peak. By 2022, the... View Details

Keywords: Transformation; Corporate Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Culture; Information Technology Industry; Technology Industry; United States; California

08 Mar 2017
Blog Post

Education Sector Opportunities at HBS

and FirstLine Schools. Alyssa graduated from UVA in 2011 where she majored in Political Philosophy, Policy and Law (PPL) and Spanish. Chelsea Banks began her career as a middle school math and science teacher through Teach for View Details

January 2024 (Revised January 2025)
Case

Huawei: Resilience amid Autarky and Adversity

By: William C. Kirby and Daniel Fu

In September 2023, Huawei made a dramatic return to the global smartphone space with the launch of its Mate 60 Pro smartphone, equipped with an indigenously designed, 7nm chip. This came despite a myriad of export controls and restrictions imposed against the company... View Details

01 Oct 1997
News

High Fives

farmer, or done more things with my wife, but I seem to keep following the bouncing ball.” Proudest moment: “When I married my wife, Judy. We've been married for 25 years; without her, who knows what life would have been like.” Joseph R. Perella Managing Director and... View Details

September 2022 (Revised January 2023)
Case

Bear to Bull: An Analyst’s Journey with Netflix

By: Aiyesha Dey, Joseph Pacelli, Jennifer G. Lawson and Tom Quinn

Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber and share price growth. In 2022, however,... View Details

Keywords: Accounting; Asset Pricing; Cash Flow; Investment; Stocks; Equity; Analysis; Attitudes; Financial Services Industry; Entertainment and Recreation Industry; United States

June 2022 (Revised August 2022)
Case

Dollar Tree: Breaking the Buck

By: Jill Avery and Marco Bertini

For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, pricing all of its household items, food, stationery, books, seasonal items, gifts, toys, and clothing that made up its diverse and... View Details

Keywords: Retailing; Pricing; Pricing Strategy; Discount Retailing; Discount Store; Marketing; Brands and Branding; Marketing Strategy; Price; Inflation and Deflation; Consumer Behavior; Retail Industry; United States

March 2019
Case

DayTwo: Going to Market with Gut Microbiome

By: Ayelet Israeli and David Lane

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

Profile

Yung Winata

going to Disneyland for the first time! I had just arrived in America and this was our first big family trip. In my 11-year-old mind, I equated the magic of Disneyland with the magic View Details

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