Publications

22 Feb 2022
News

New Urban Order

Currently an adjunct associate professor at NYU’s Stern School, where he teaches about commercializing carbon-reduction technologies in the course Disruption, Entrepreneurship, and Social Impact, Carty points to the significant potential... View Details

Keywords: Kathleen Fu, Deborah Blagg, Julia Hanna, and Maureen Harmon; illustrations by; energy; environment; sustainability; entrepreneurship; Transit and Ground Passenger Transportation; Transportation; Water, Sewage and Supply Systems; Utilities; Construction of Buildings; Construction; Waste Management and Remediation Services; Corporate Services

October 2022
Case

An Heir with No Spare: The Deitch Family Office

By: Lauren Cohen and Grace Headinger

Joe and Matt Deitch, father and son, knew it was time to start their own family office. Matthew had recently joined his father at the family’s three enterprises, and they both realized that their family’s needs had grown increasingly complex over the years. In search... View Details

June 2023
Article

Gaining Organizational Adoption: Strategically Pacing the Deployment of Digital Innovations

By: Rebecca Karp

Scholars have long suggested that to foster adoption for their innovative products and services, entrepreneurs should engage with customers to better understand their unmet needs. Yet, customers frequently reside in organizations, and organizational members may not be... View Details

Keywords: Entrepreneurship And Strategy; Digital Innovation; Healthcare; Work And Organizations; Organizational Adoption; B2B; Customers; Technology Adoption; Innovation Strategy; Organizational Change and Adaptation

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Web

Organizational Behavior Awards & Honors - Faculty & Research

Ely : Winner of the 2020 Wyss Award for Excellence in Mentoring Doctoral Students, Harvard Business School. Boris Groysberg : Named a Top 100 HR Tech Influencer by Human Resource Executive and the HR Technology Conference in 2020. Linda... View Details

November–December 2023
Article

Keep Your AI Projects on Track

By: Iavor Bojinov

AI—and especially its newest star, generative AI—is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential... View Details

Keywords: Generative Models; AI and Machine Learning; Success; Failure; Product Development; Technology Adoption

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Register to Read

January 2013 (Revised March 2017)
Case

CloudFlare, Inc.: Running Hot?

By: Thomas R. Eisenmann and Alex Godden

In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details

Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Information Technology Industry; California

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

owned by Cantor Index Holdings, mimics a real supply-and-demand-based stock exchange like the NYSE. HSX acts as the market maker—its technology is set up so that when there is high demand for a certain stock, prices will automatically go... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

12 PM – 1 PM EST, 07 Mar 2024
Webinars: Career

Job Search 2.0: LinkedIn + ChatGPT Secrets Revealed

Jeremy Schifeling will dive into the most advanced LinkedIn and ChatGPT techniques to help alumni find a career path, build a fully tech-optimized profile, and ace your very next interview. View Details

01 Aug 1998
News

High Honors

education." McDermott hasn't slowed down in retirement, concentrating his energy and vision on an array of community-related projects. Among them is the Texas Research and Technology Foundation, which he established in 1984 to develop San... View Details

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

vaccination are much greater than those for high technology products. Delays to getting shots in arms can reduce the odds of reaching global herd immunity, reinforce safety and health concerns across countries, and slow down the world’s... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

March 2017 (Revised June 2019)
Case

CEO Activism (A)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

October 2016 (Revised January 2018)
Case

BlackRock (A): Selling the Systems?

By: Ranjay Gulati, Jan W. Rivkin and Kelly McNamara

As the case opens in 1999, several key leaders at BlackRock, Inc., then a relatively small asset management firm, are trying to convince CEO Larry Fink and others that the firm should begin to offer Aladdin—its proprietary analytics and trading platform—to other asset... View Details

Keywords: Strategy; Competition; Information Technology; Asset Management; Competitive Strategy; Financial Services Industry; United States

01 Dec 2022
News

Singing to the Corn

Corn likes people. It benefits from human contact, when it’s thinned out and hand-pollinated, explains Taylor Keen (MPA 1996/ MBA 1997). Corn thrives when sung to and spoken to—something Keen does in the language of his mother’s Omaha Tribe, where he is known as Bison... View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

information technology that we have been expecting for several decades finally kick in, producing larger-than-expected productivity gains to fuel both higher wages and higher profits? How important was the loosening of regulations on... View Details

Keywords: by James Heskett

January 2021 (Revised February 2021)
Case

TCS: From Physical Offices to Borderless Work

By: Prithwiraj Choudhury and Malini Sen

Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details

Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe