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  • 2015
  • Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
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  • 06 Oct 2015
  • First Look

October 6, 2015

technology and improved digital communication have been explored in a variety of contexts, the impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2023
  • News

Wheel Change

A serial entrepreneur, Paris Wallace (MBA 2007/MPA 2008) is founder of Ovia Health and Good Start Genetics. But he started his first business—an online store selling bike parts and accessories—at age 16. With his launch this year of the... View Details
Keywords: Julia Hanna; cycling; entrepreneurship; leadership; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

talent, they will need to bridge these three gaps. The good news is that the growing assortment of online courses, social and interactive platforms, and learning tools from both traditional institutions and upstarts—which we call the... View Details
Keywords: Dina Gerdeman
  • Web

Resources - Christensen Center for Teaching & Learning

case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for... View Details
  • Web

About the Center - Christensen Center for Teaching & Learning

instructors at other institutions in the United States and abroad. Services for HBS Faculty The Christensen Center supports all current Harvard Business School faculty through online resources and confidential one-on-one consulting... View Details
  • Web

Winners & Runners-Up | New Venture Competition

Enterprise Track, 2024 New Venture Competition video Play Video duration: 1:32 2024 New Venture Competition Runner-Up, Social Enterprise Track: Trans Health HQ Trans Health HQ is a tool built by the trans community that addresses... View Details
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

heterogeneous technology diffusion from immigrant communities in the United States for identification. The latter instruments are developed by combining panel variation on the development of new technologies across U.S. cities with... View Details
Keywords: Sean Silverthorne
  • Web

Rising Leaders for Social Impact Forum | Social Enterprise | Harvard Business School

change in the world. The forum builds a robust community that connects students and alumni who share a passion for social impact; and supports success in the classroom, navigating the unique career path, and challenges and opportunities... View Details
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details
Keywords: by Rachel Layne
  • 09 Jun 2022
  • Blog Post

The MBA Class of 2022 Looks Back

following all guidelines, we were able to celebrate Diwali as a section. It was the first time that I felt a sense of community and the first time that I realized that the people surrounding me were going to be in my life for the rest of... View Details
  • November 7, 2017
  • Article

Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media
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  • Web

Career Re-Entry & Flexible Work - Alumni

your online profiles, so that your public persona reflects your personal experiences. Keeping your resume current allows you to remain relevant, regardless of where you are in your life and career path. Returning to Work If you’re coming... View Details
  • 01 Jun 2024
  • News

From Chalkboards to Chatbots

Artwork/animation by Greg Meeson/hitandrunmedia.com; shutterstock.com Generative artificial intelligence (GenAI) is reshaping our world at an unprecedented pace, becoming an integral part of how we live, work, and interact. It is therefore critical for current and... View Details
  • 07 Jun 2011
  • First Look

First Look: June 7

Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the... View Details
Keywords: Sean Silverthorne
  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

application intake, i.e. you must begin working within eight months from the time of application. If your employment start date is after the first week of January, you are invited to apply in that year’s application cycle. You are in good academic and View Details
  • Winter 2021
  • Article

Dealmaking Disrupted: The Unexplored Power of Social Media in Negotiation

By: James K. Sebenius, Ben Cook, David A. Lax, Isaac Silberberg and Paul Levy
While social media has had profound effects in many realms, the theory and practice of negotiation have remained relatively untouched by this potent phenomenon. In this article, we survey existing research in this area and develop a broader framework for understanding... View Details
Keywords: Bargaining; 3D Negotiation; Negotiation; Conflict and Resolution; Social Media
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  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

peers. Across three online experiments and a field experiment of entrepreneurs, we identify an interpersonal strategy that can mitigate feelings of malicious envy in observers: revealing one’s failures. Despite a general reluctance to... View Details
Keywords: Dina Gerdeman
  • 01 Mar 2023
  • What Do You Think?

How Much Does 'Deep Purpose' Matter to the Bottom Line?

“Hybrid work is here to stay We now communicate differently—and better—in online meetings. We learned how to use these tools more effectively because we had to during the pandemic.” Respondents didn’t stop... View Details
Keywords: by James Heskett
  • 15 Feb 2024
  • Blog Post

How I Spent My 2+2 Deferral: Carol Wright

communications, and social impact consulting firm specializing in corporate, entertainment, brand, and nonprofit sectors. When I was first hired, I was an assistant to one of the company's founders and CEOs, and a senior publicist in the strategic View Details