Publications

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July–August 2014
Article

Unlock the Mysteries of Your Customer Relationships

By: Jill Avery, Susan Fournier and John Wittenbraker

Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details

Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Retail Industry; United States

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January 2002 (Revised February 2002)
Case

Postgirot Bank and Provment AB: Managing the Cost of IT Operations

By: F. Warren McFarlan and Nancy Bartlett

Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering... View Details

Keywords: Cost Management; Investment; Management Analysis, Tools, and Techniques; Management Style; Information Technology; Applications and Software

28 May 2015
News

Crossing disciplines, finding knowledge

16 Jul 2025
Video

Transferable Skills and the MBA Job Search: What You Need to Know

Video

HBS Online Community Challenge 2020

February 2024
Course Overview Note

The Anatomy of Fraud

By: Jonas Heese

Corporate fraud remains a serious problem. Learning how to detect and prevent it, and make better investment decisions, has broad applicability for private and public market investors, as well as for people joining or running companies. This course note describes a... View Details

Keywords: Crime and Corruption; Investment; Accounting; Business or Company Management

2014
Book

Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur

By: Steven Rogers and Roza Makonnen

Whatever business you run or plan to launch, Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come.
Entrepreneurial Finance, Third Edition, offers potent... View Details

Keywords: Entrepreneurship; Financial Strategy; Business Strategy

June 2013 (Revised August 2013)
Background Note

Crafting a Career Narrative for New Professionals

By: Heidi K. Gardner and Adam Zalisk

Description: This note suggests an approach for developing an effective "career narrative"—a tool for packaging and sharing a professional's past achievements, long-term goals, and forward-looking needs through a compelling story. It focuses mostly on the ways junior... View Details

Keywords: Personal Development and Career

August 1983 (Revised May 2007)
Case

Milford Industries (A)

By: Robert J. Dolan and Benson P. Shapiro

The new district sales manager for a tool company must determine how to get his district "back on track." The case presents various qualitative and quantitative information on the salespeople. Teaching objectives include the specification of the tasks of a district... View Details

Keywords: Managerial Roles; Salesforce Management; Resignation and Termination; Performance Evaluation

13 Mar 2015
News

How to manage for collective creativity

23 Dec 2010
News

How Social Networking Has Changed Business

14 Oct 2019
News

FDA is smashing the status quo for regulatory science

Program

General Management Program

organization, the program delivers the tools you need to capitalize on technological disruption and digital transformation and play a more strategic role in corporate success. This includes: Read More Considering global and industry... View Details

12 Jun 2014
Working Paper Summaries

The Triumph of the Humble Chief Risk Officer

Keywords: by Anette Mikes

March–April 2020
Article

Building A Culture of Experimentation

By: Stefan Thomke

Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details

Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership

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04 Oct 2022
Cold Call Podcast

Cold Call: Corporate Governance and Growth Strategy at Capital SAFI

Keywords: Re: V.G. Narayanan; Financial Services

Teaching Interest

Data Science and AI for Leaders

By: Dennis Campbell

Modern business increasingly relies... View Details

Keywords: Artificial Intelligence; Data Science

June 2001 (Revised March 2003)
Case

Alibris (B)

Takes place more than two years after the (A) case. Alibris has weathered the storms and has built a popular, growing business. As the Christmas season of 2000 approaches, the company is confronted with two IT projects that both seem urgent and important. The first is... View Details

Keywords: Resource Allocation; Information Technology; Service Operations; Competitive Advantage; Information Management; Service Industry

March 27, 2017
Article

How the Water Industry Learned to Embrace Data

By: Frank V. Cespedes and Amir Peleg

Most current talk about “big data” seems to assume the disintermediation or replacement of physical assets by digital technologies. But a bigger and more impactful trend is the use of online tools to improve physical asset utilization in many traditional off-line... View Details

Keywords: Information Technology; Analytics and Data Science; Organizational Change and Adaptation; Utilities Industry