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    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: apparel; banking; beauty products; brokerage; chemical; computer; consulting; e-commerce industry; electrical equipment; electronics; financial services; food; high technology; industrial goods; information; information technology industry; internet; investment banking industry; manufacturing; marketing industry; metals; plastics; printing; professional services; software; steel; telecommunications; wholesale
    • September 2021
    • Case

    Brown Capital Management

    By: Luis M. Viceira, Emily R. McComb and Sarah Mehta
    Set in July 2021, this case looks at several growth strategies under consideration at Brown Capital, the second-oldest Black-owned asset management firm in the U.S. Since its 1983 founding, Baltimore-based Brown Capital has specialized in small company growth... View Details
    Keywords: Business Growth and Maturation; Growth and Development Strategy; Diversity; Race; Finance; Equity; Public Equity; Stocks; Financial Management; Financial Strategy; Investment; Investment Portfolio; Employee Stock Ownership Plan; Recruitment; Retention; Selection and Staffing; Employee Ownership; Strategy; Financial Services Industry; United States; Maryland; Baltimore
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    • January 2002 (Revised January 2004)
    • Case

    Cola Wars Continue: Coke and Pepsi in the Twenty-First Century

    By: David B. Yoffie and Yusi Wang
    Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
    Keywords: Price; Growth and Development; Brands and Branding; Emerging Markets; Industry Structures; Performance; Competition; Competitive Strategy; Food and Beverage Industry; United States
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    • 23 Oct 2000
    • Research & Ideas

    The Strategy-Focused Organization

    illustrate how major organizations have used the Scorecard to create an entirely new performance management framework that puts strategy at the center of a company's key management processes and systems. Mobil North America Marketing and... View Details
    Keywords: by Robert S. Kaplan & David P. Norton
    • 07 Aug 2015
    • News

    SoulCycle: You Say ‘Cult.’ I Say ‘Loyal Customer Base.’

    • 16 Jul 2012
    • Research & Ideas

    Are You a Strategist?

    exaggerated emphasis on sustainable competitive advantage has drawn attention away from the fact that strategy must be a dynamic tool for guiding the development of a company over time. "Strategy has become... View Details
    Keywords: by Carmen Nobel

      Gary P. Pisano

      Gary Pisano is the Harry E. Figgie, Jr. Professor of Business Administration at the Harvard Business School where he has been on the faculty since 1988. From 2018-2023, Pisano was Harvard Business School’s Senior Associate Dean for Faculty Promotion and... View Details

      Keywords: biotechnology; electronics; health care; manufacturing; pharmaceuticals
      • 23 Jan 2020
      • Research & Ideas

      Businesses Need a 'Catalyst' to Make CSR Practices Stick

      Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details
      Keywords: by Michael Blanding
      • 2012
      • Article

      Specialization and Variety in Repetitive Tasks: Evidence from a Japanese Bank

      By: B. Staats and F. Gino
      Sustaining operational productivity in the completion of repetitive tasks is critical to many organizations' success. Yet research points to two different work-design-related strategies for accomplishing this goal: specialization to capture the benefits of repetition... View Details
      Keywords: Motivation; Productivity; Specialization; Variety; Work Fragmentation; Boundaries; Performance Productivity; Organizations; Research; Strategy; Motivation and Incentives; Opportunities; Market Transactions; Resource Allocation; Performance; Goals and Objectives; Learning
      Related
      • May 2006 (Revised April 2009)
      • Case

      Cola Wars Continue: Coke and Pepsi in 2006

      By: David B. Yoffie and Michael Slind
      Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
      Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
      Related
      • 24 Aug 2009
      • Research & Ideas

      SuperCorp: Values as Guidance System

      copy the strategy without having the underlying core principles in place will always be behind the vanguard. Public accountability via end-to-end responsibility. Societal purpose and values help meet an emerging public demand that... View Details
      Keywords: by Rosabeth Moss Kanter
      • March 2011 (Revised May 2011)
      • Case

      China Construction America (A): The Road Ahead

      How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading... View Details
      Keywords: Foreign Direct Investment; Global Strategy; Market Entry and Exit; Negotiation Deal; State Ownership; Construction Industry; China; United States
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      • Research Summary

      Current Research

      Kevin P. Coyne has taught classes in undergraduate, MBA, and executive education programs at a wide variety of schools, as well as company training programs. His current research interests include:

      Sustainable Competitive... View Details

      • Article

      Impact-Weighted Financial Accounts: A Paradigm Shift

      By: Ethan Rouen and George Serafeim
      The last decade has seen an exponential increase in corporate sustainability activities and efforts by investors to use these activities in their portfolio formation, valuation, and stewardship activities. This paper explains the need for a uniform strategy to measure... View Details
      Keywords: Impact-Weighted Accounts; ESG (Environmental, Social, Governance) Performance; Corporate Social Responsibility and Impact; Measurement and Metrics; Standards
      Related
      • December 2013 (Revised April 2014)
      • Case

      Seeding Growth in the Democratic Republic of the Congo

      By: Ray Goldberg, Carin-Isabel Knoop and Djordjija Petkoski
      By 2013, the agricultural sector in the Democratic Republic of the Congo (DRC) had long suffered from war, political instability, and dilapidated infrastructure. A country with 75 million inhabitants and the second lowest GDP per capita in the world in 2011, the DRC's... View Details
      Keywords: National Agricultural Investment Plan (PNIA); Developing Agriculture; World Bank; Poverty Reduction; Special Economic Zones (SEZs); Small-scale Farmers; Agricultural Business Parks; Agriculture Reform; Agribusiness; Economic Growth; Infrastructure; Agriculture and Agribusiness Industry; Africa; Congo, Democratic Republic of the
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      • November 2004 (Revised May 2005)
      • Case

      Marvel Enterprises, Inc.

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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      • TeachingInterests

      Field Course: Social Innovation Lab

      This course provides students an opportunity to address a social enterprise topic with the discipline of business tools and techniques. Students will work in teams, choosing among three types of projects: a) developing a business plan for your own social enterprise;... View Details

      • 2013
      • Chapter

      Beyond Platinum: Making the Case for Titanium Buildings

      By: Jock Herron, Amy C. Edmondson and Robert G. Eccles
      Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details
      Keywords: Buildings and Facilities; Energy; Attitudes; Environmental Sustainability; Construction Industry; Green Technology Industry; United States
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      • October 1992 (Revised September 1996)
      • Case

      McDonald's Corporation

      By: David M. Upton and Joshua D. Margolis
      McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
      Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States
      Related
      • January 2017 (Revised March 2017)
      • Case

      Royal DSM: From Continuous Transformation to Organic Growth

      By: William W. George, Carin-Isabel Knoop and Amram Migdal
      Royal DSM CEO Feike Sijbesma was pondering the challenges of shifting DSM’s global organization from the constant transformations of the past 100 years to creating organic growth. When Sijbesma took the helm as CEO in 2007, he further pushed and completed the company’s... View Details
      Keywords: Organic Growth; Organizational Change; M＆A; Mergers And Acquisitions; Divestment; Business Ventures; Business Divisions; Business Growth and Maturation; Restructuring; Change; Change Management; Transformation; Transition; Engineering; Chemicals; Mining; Ethics; Values and Beliefs; Finance; Capital Markets; Financial Markets; Food; Globalization; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Health; Nutrition; History; Leadership; Leadership Development; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Ownership; Public Ownership; Performance; Strategy; Adaptation; Consolidation; Corporate Strategy; Value; Value Creation; Biotechnology Industry; Chemical Industry; Food and Beverage Industry; Mining Industry; Pharmaceutical Industry; Europe; Netherlands
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