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  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Consumer Products Industry; Consumer Products Industry; North and Central America; United States
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    Raffaella Sadun

    Raffaella Sadun is Charles E. Wilson Professor of Business Administration at Harvard Business School, and is a Co-Chair of Harvard Business School’s Project on Managing the Future of Work and co-PI of the Digital Reskilling Lab. Sadun received her PhD in Economics... View Details

    • March 2006
    • Case

    The Whitesides Lab

    By: H. Kent Bowen and Francesca Gino
    A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details
    Keywords: Research; Performance Productivity; Economic Growth; Infrastructure; Creativity; Groups and Teams; Value Creation; Factories, Labs, and Plants; Leadership; Resource Allocation
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    • March 1994
    • Case

    Materials Technology Corp.

    By: Clayton M. Christensen
    Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials-processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic... View Details
    Keywords: Marketing Strategy; Technology; Markets; Product Development; Innovation and Management; Electronics Industry; Computer Industry; United States
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      Tomomichi Amano

      Tomomichi Amano is an Assistant Professor of Business Administration in the Marketing Unit at HBS. He teaches the Marketing course in the MBA required curriculum.

      Professor Amano draws on economic theories to understand novel mechanisms by which new... View Details

        Jorge Tamayo

        Jorge Tamayo is an assistant professor of business administration in the Strategy Unit. He teaches the Strategy course in the MBA required curriculum.

        Professor Tamayo is an applied microeconomist primarily interested in industrial organization and... View Details

        • 2020
        • Working Paper

        Engineering Serendipity: When Does Knowledge Sharing Lead to Knowledge Production?

        By: Jacqueline N. Lane, Ina Ganguli, Patrick Gaule, Eva C. Guinan and Karim R. Lakhani
        We investigate how knowledge similarity between two individuals is systematically related to the likelihood that a serendipitous encounter results in knowledge production. We conduct a natural field experiment at a medical research symposium, where we exogenously... View Details
        Keywords: Cognitive Similarity; Knowledge Creation; Knowledge Sharing; Knowledge Dissemination; Relationships
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          Antonio Moreno

          Antonio (Toni) Moreno is the Sicupira Family Associate Professor in the Technology and Operations Management Unit. He teaches courses related to technology and operations management in the MBA, executive, and doctoral programs. Before joining HBS, he was an... View Details

          Keywords: retailing; internet; e-commerce industry
          • August 1993 (Revised October 1993)
          • Case

          Dimensional Fund Advisors: 1993

          By: Jay O. Light
          A small California-based money manager is now offering specialty products for institutional investors based upon recent financial research findings. View Details
          Keywords: Financial Instruments; Investment; Financial Services Industry; California
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          • 14 Apr 2021
          • News

          The High Cost of the Slow COVID Vaccine Rollout

            Karim R. Lakhani

            Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

            Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
            • 19 Nov 2001
            • Research & Ideas

            Wrapping Your Alliances In a World Wide Web

            widespread; in a survey of fifty global manufacturing companies, 62 percent reported that they used primarily manual methods to share production schedules with their partners, with one respondent stating, "Our biggest coordination... View Details
            Keywords: by Andrew McAfee

              Managing the Future of Work

              The nature of work is changing. As companies grapple with forces—such as rapid technological change, shifting global product and labor markets, evolving regulatory regimes, outsourcing, and the fast emergence of the gig economy—they must overcome challenges and... View Details

                Juan Alcacer

                Juan Alcacer is the James J. Hill Professor of Business Administration at Harvard Business School. He joined HBS in 2007 and has taught the required MBA strategy course, an elective on Global Strategy and PhD courses in Strategy and International Business. Within... View Details

                Keywords: consulting; management consulting; telecommunications
                • 28 Jun 2020
                • News

                The Disparate Racial Impact of Requiring a College Degree

                • 2021
                • Working Paper

                Which Markets (Don't) Drive Pharmaceutical Innovation? Evidence From U.S. Medicaid Expansions

                By: Craig Garthwaite, Rebecca Sachs and Ariel Dora Stern
                Pharmaceutical innovation policy involves managing a tradeoff between high prices for new products in the short-term and stronger incentives to develop products for the future. Prior research has documented a causal relationship between market size and pharmaceutical... View Details
                Keywords: Pharmaceuticals; Medicaid; Innovation and Invention; Policy; Markets; Research and Development; Pharmaceutical Industry
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                  Rebecca A. Karp

                  Rebecca Karp is an Assistant Professor in the Strategy Unit at Harvard Business School. She teaches Strategy in the MBA required curriculum. Professor Karp is a field researcher and ethnographer. Her research examines how companies formulate and... View Details

                    Derrick Bransby

                    Derrick's research lies at the intersections of creativity, innovation, and learning. He is a field researcher who uses qualitative and quantitative methods to study creative production - the process of forging tangible outcomes... View Details
                    • 28 Mar 2023
                    • Research & Ideas

                    The FDA’s Speedy Drug Approvals Are Safe: A Win-Win for Patients and Pharma Innovation

                    and effective in preventing severe disease, and their accelerated review will go down in history as having saved millions of lives. But COVID vaccines weren’t the first medical products to be brought to market through an expedited... View Details
                    Keywords: by Kasandra Brabaw; Pharmaceutical

                      Ananth Raman

                      Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

                      Keywords: apparel; retailing; software