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      Product DesignRemove Product Design →

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      • February 1996 (Revised February 2008)
      • Case

      Toshiba: Ome Works

      By: H. Kent Bowen, Janice H. Hammond, Sylvie Ryckebusch and Hiroshi Uchikoga
      In 1995, Toshiba was the market leader in portable computer sales worldwide. This case describes the assembly of portable notebook computers in Toshiba's Ome factory in Ome, Japan, providing insights into some of the reasons for Toshiba's success. In addition to... View Details
      Keywords: Factories, Labs, and Plants; Employees; Job Design and Levels; Production; Hardware; Japan
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      Bowen, H. Kent, Janice H. Hammond, Sylvie Ryckebusch, and Hiroshi Uchikoga. "Toshiba: Ome Works." Harvard Business School Case 696-059, February 1996. (Revised February 2008.)
      • January 1996
      • Background Note

      Creativity and Innovation in Organizations

      By: Teresa M. Amabile
      Creativity, the production of new and useful ideas by individuals or teams, can appear in many forms and many functions within firms of all kinds--from entrepreneurial start-ups to well-established enterprises. This note describes the varieties of creativity in... View Details
      Keywords: Change Management; Entrepreneurship; Collaborative Innovation and Invention; Management Analysis, Tools, and Techniques; Organizational Design; Situation or Environment; Creativity
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      Amabile, Teresa M. "Creativity and Innovation in Organizations." Harvard Business School Background Note 396-239, January 1996.
      • November 1995 (Revised October 1996)
      • Background Note

      Expectations and Stereotypes: How Do They Affect the Deal?

      By: Kathleen L. McGinn
      Designed to provide students with a basic insight into recognizing the productive and destructive aspects of expectations and stereotypes, and their consequent effects on negotiation. View Details
      Keywords: Knowledge Acquisition; Management; Negotiation Deal; Performance Expectations; Prejudice and Bias
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      McGinn, Kathleen L. "Expectations and Stereotypes: How Do They Affect the Deal?" Harvard Business School Background Note 396-167, November 1995. (Revised October 1996.)
      • October 1995
      • Teaching Note

      Procter & Gamble: Improving Consumer Value Through Process Design TN

      By: F. Warren McFarlan
      Teaching Note for (9-195-126). View Details
      Keywords: Customer Value and Value Chain; Customer Focus and Relationships; Distribution Channels; Information Technology; Value Creation; Logistics; Management Practices and Processes; Consumer Products Industry
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      McFarlan, F. Warren. "Procter & Gamble: Improving Consumer Value Through Process Design TN." Harvard Business School Teaching Note 396-083, October 1995.
      • September 1995 (Revised October 1996)
      • Case

      Sunbeam Television (A)

      By: V. Kasturi Rangan and E. Scott Lathrop
      Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details
      Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston
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      Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)
      • August 1995
      • Case

      Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges

      By: Richard L. Nolan
      Presents the outcome of Air Products ICON decentralization projects. New issues are explored, including the challenges of having a decentralized MIS staff, global network, client/server architecture, new data center issues, outsourcing, a new highly strategic customer... View Details
      Keywords: Information Technology; Information Infrastructure; Applications and Software; Organizational Design; Problems and Challenges
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      Nolan, Richard L. "Air Products and Chemicals, Inc.: IT Organization and Architecture Challenges." Harvard Business School Case 196-017, August 1995.
      • August 1995
      • Teaching Note

      Crown Equipment Corporation: Design Services Strategy TN

      By: Gary P. Pisano
      Teaching Note for (9-991-031) and (9-991-032). View Details
      Keywords: Strategy; Design; Product Design; Industrial Products Industry; Industrial Products Industry
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      Pisano, Gary P. "Crown Equipment Corporation: Design Services Strategy TN." Harvard Business School Teaching Note 696-042, August 1995.
      • August 1995 (Revised December 2006)
      • Case

      Stonehaven, Inc.

      By: H. Kent Bowen and Ramchandran Jaikumar
      Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details
      Keywords: Operations; Business Processes; Performance Capacity; Change Management; Design; Consumer Products Industry; Europe; United States
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      Bowen, H. Kent, and Ramchandran Jaikumar. "Stonehaven, Inc." Harvard Business School Case 696-048, August 1995. (Revised December 2006.)
      • July 1995 (Revised August 1999)
      • Teaching Note

      Dore-Dore TN

      By: Janice H. Hammond and Ananth Raman
      Teaching Note for (9-692-028). View Details
      Keywords: Performance Productivity; System; Design; Quality; Apparel and Accessories Industry
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      Hammond, Janice H., and Ananth Raman. "Dore-Dore TN." Harvard Business School Teaching Note 696-045, July 1995. (Revised August 1999.)
      • May 1995 (Revised April 1998)
      • Case

      AT&T Paradyne

      By: Robert S. Kaplan
      A company making data communication devices has adopted a Total Quality philosophy for working with suppliers, employees, and customers. The finance group finds its existing cost system has become obsolete because of a shift from manual to automatic production... View Details
      Keywords: Decisions; Product; Corporate Accountability; Activity Based Costing and Management; System; Performance Efficiency; Financial Reporting; Operations; Technology Industry; Telecommunications Industry
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      Kaplan, Robert S. "AT&T Paradyne." Harvard Business School Case 195-165, May 1995. (Revised April 1998.)
      • April 1995 (Revised July 1996)
      • Case

      Microsoft, 1995

      By: Tarun Khanna, David B. Yoffie and Israel Yellen Ganot
      Explores Microsoft's core desktop computing software business and its newer endeavors in 1995. Designed to explore the sustainability of its phenomenal success, and to examine the logic behind its renewed emphasis on some areas, particularly the home computing software... View Details
      Keywords: Corporate Entrepreneurship; Corporate Strategy; Expansion; Software; Computer Industry
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      Khanna, Tarun, David B. Yoffie, and Israel Yellen Ganot. "Microsoft, 1995." Harvard Business School Case 795-147, April 1995. (Revised July 1996.)
      • April 1995 (Revised December 1997)
      • Case

      Silicon Graphics, Inc. (A)

      By: Marco Iansiti and Ellen Stein
      Based on a Silicon Valley company that has developed the capability to compete in a rapidly growing, highly turbulent environment. This capability hinges on its flexible and rapid development process, which the case characterizes in detail. Focuses on the development... View Details
      Keywords: Product Development; Information Infrastructure; Product Launch; Managerial Roles; Expansion; Design; Applications and Software; Computer Industry; Electronics Industry; California
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      Iansiti, Marco, and Ellen Stein. "Silicon Graphics, Inc. (A)." Harvard Business School Case 695-061, April 1995. (Revised December 1997.)
      • 1995
      • Dissertation

      The Economics of Experimentation in the Design of New Products and Processes

      By: Stefan Thomke
      Keywords: Economics; Research and Development; Operations; Product Launch
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      Thomke, Stefan. "The Economics of Experimentation in the Design of New Products and Processes." Diss., Massachusetts Institute of Technology (MIT), 1995.
      • December 1994 (Revised March 1996)
      • Case

      Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

      By: Nancy F. Koehn and Rebecca Voorheis
      Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
      Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Pharmaceutical Industry; United States
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      Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.)
      • 01 Dec 1994
      • Conference Presentation

      Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines

      By: J. H. Hammond, Z. B. Tang and F. H. Abernathy
      Keywords: Design; Planning; Production; Apparel and Accessories Industry; Manufacturing Industry
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      Hammond, J. H., Z. B. Tang, and F. H. Abernathy. "Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines." Paper presented at the IEEE Conference on Decision and Control, IEEE Computer Society Press, December 01, 1994.
      • November 1994 (Revised October 2011)
      • Background Note

      Innovation: A Customer-Driven Approach

      By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
      Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
      Keywords: Customer Relationship Management; Product Design
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      Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
      • November 1994 (Revised November 1995)
      • Case

      SweetWater

      By: H. Kent Bowen and Thomas D. Everett
      Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use... View Details
      Keywords: Entrepreneurship; Independent Innovation and Invention; Product Design; Customers; Consumer Products Industry; Consumer Products Industry; Colorado
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      Bowen, H. Kent, and Thomas D. Everett. "SweetWater." Harvard Business School Case 695-026, November 1994. (Revised November 1995.)
      • October 1994 (Revised August 2006)
      • Case

      Sport Obermeyer Ltd.

      By: Janice H. Hammond and Ananth Raman
      The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
      Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Apparel and Accessories Industry; Sports Industry; United States; Hong Kong
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      Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
      • August 1994 (Revised May 2001)
      • Case

      ITT Automotive: Global Manufacturing Strategy (1994)

      By: Gary P. Pisano and Sharon L. Rossi
      ITT Automotive is in the process of developing a new-generation antilock brake system (ABS), designated the MK-20. The case focuses on the level of automation to be used in the production of this new system, and whether all plants should use the same process... View Details
      Keywords: Information Technology; Innovation Strategy; Production; Product Development; Globalized Firms and Management; Performance Productivity; Manufacturing Industry; Auto Industry; Belgium; Germany; United States
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      Pisano, Gary P., and Sharon L. Rossi. "ITT Automotive: Global Manufacturing Strategy (1994)." Harvard Business School Case 695-002, August 1994. (Revised May 2001.)
      • July 1994
      • Case

      Microsoft: Multimedia Publications (A)

      By: Marco Iansiti and Ellen Stein
      Microsoft Corp. has built a highly successful business around computer software (both applications and system software) using a particular organizational structure. Now that the company has chosen to enter the consumer market with a CD-ROM product, how should Microsoft... View Details
      Keywords: Product Development; Organizational Structure; Applications and Software; Design; Expansion; Consumer Products Industry; Consumer Products Industry; Washington (state, US)
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      Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (A)." Harvard Business School Case 695-005, July 1994.
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