Publications

29 Jul 2013
News

Opening New Markets for Black South African Winemakers

wine-making. But apartheid had prevented them from owning land or gaining access to capital. Wine had become a $3 billion export industry for South Africa, but just 2 percent of the market was held by black South Africans, who comprise 85... View Details

Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

2006
Chapter

UK Competitiveness-Old Labour Market Institutions, New Collaborative Roles

By: Christian H.M. Ketels

Keywords: Labor and Management Relations; Working Conditions; Cooperation; Competitive Advantage; United Kingdom

06 Jun 2017
News

Is the Real Estate Market Going to Collapse?

startups need office space!) From the interview: LAT: Experience teaches us that the real estate market is cyclical, and we’ve been on the upswing for years now. Is it time for a downturn? Sultentic: We expect the economy will sustain... View Details

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

can't seem to get innovation right. When companies keep improving their existing products and services to meet their best customers' needs, they eventually run into the "innovator's dilemma." By doing everything right, they create opportunities for new... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

31 Mar 2016
News

What Lilly Pulitzer Learned About Marketing to Millennials

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

Aug 2006 - 2006
Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse

Keywords: Entertainment; Marketing Channels

Jun 2006
Conference Presentation

Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'

By: Anita Elberse

Keywords: Entertainment; Marketing Channels

07 Mar 2019
News

Smart Marketing Brings Rapid Growth to Latino Brands

David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details

January 2017
Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi

Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details

November 2015 (Revised April 2018)
Case

Flipkart (A): Transitioning to a Marketplace Model

By: Das Narayandas, Sunil Gupta and Rachna Tahilyani

In 2015, Sachin and Binny Bansal, co-founders of India’s largest e-commerce company, are wondering if it is time to move from a hybrid model to a full marketplace. While Amazon runs a hybrid model, Alibaba operates a marketplace. In addition, Flipkart has been losing... View Details

Keywords: Marketplaces; Online Retail; Digital Platforms; Internet and the Web; Business Model; Growth and Development Strategy; Emerging Markets; E-commerce; Retail Industry; India

March 2022
Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar

We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details

Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce

14 Aug 2020
News

Don’t Cut Your Marketing Budget in a Recession

26 Feb 2014
News

The First Five Years: Morgan Hermand-Waiche (MBA 2010)

friends and family complain about the options for buying lingerie in the United States. I found that there was a huge opportunity to disrupt the intimate apparel space. People are so tired of high prices and slow fashion from Victoria's Secret, and I knew we could... View Details

Keywords: online shopping; fashion; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade

18 Aug 2020
Blog Post

Innovating in the Hot Market of Cold Brew

remote now, in different parts of the country. Olivia’s apartment has become a 3D printing factory (we’re up to three 3D printers in her childhood bedroom), running almost 24/7. Our testing has gone virtual, with face-to-face interviews turning into View Details

01 Dec 2013
News

HBX: Expanding Our Reach

In the last few years, the landscape for online learning has changed dramatically. Using new and ever more powerful technologies, the market is shifting rapidly, with many dozens of organizations,... View Details

Keywords: online learning; curriculum; News, Library, Internet, and Other Services; Information

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

Advertising Symbiosis: The Key to Viral Videos The Revolution in Advertising: From Don Draper to Big Data Why Comparing Apples to Apples Online Leads To More Fruitful Sales What do you think? What big flops and bold wins have businesses... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry