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      • October 2009 (Revised June 2011)
      • Case

      Zappos.com 2009: Clothing, Customer Service, and Company Culture

      By: Frances X. Frei, Robin J. Ely and Laura Winig
      On July 17, 2009, Zappos.com, a privately held online retailer of shoes, clothing, and other soft line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its board of directors' approval to offer to merge the two companies.... View Details
      Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Decision Choices and Conditions; Governing and Advisory Boards; Service Delivery; Organizational Culture; Internet and the Web; Valuation; Apparel and Accessories Industry; Retail Industry
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      Frei, Frances X., Robin J. Ely, and Laura Winig. "Zappos.com 2009: Clothing, Customer Service, and Company Culture." Harvard Business School Case 610-015, October 2009. (Revised June 2011.)
      • October 2009 (Revised June 2010)
      • Case

      Hulu: An Evil Plot to Destroy the World?

      By: Anita Elberse and Sunil Gupta
      In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details
      Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry
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      Elberse, Anita, and Sunil Gupta. "Hulu: An Evil Plot to Destroy the World?" Harvard Business School Case 510-005, October 2009. (Revised June 2010.)
      • October 2009
      • Article

      Shaping Online Consumer Choice by Partitioning the Web

      By: Jolie M. Martin and Michael I. Norton
      This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
      Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
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      Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
      • 2009
      • Working Paper

      Breakthrough Inventions and Migrating Clusters of Innovation

      By: William R. Kerr
      We investigate the speed at which clusters of invention for a technology migrate spatially following breakthrough inventions. We identify breakthrough inventions as the top one percent of US inventions for a technology during 1975-1984 in terms of subsequent citations.... View Details
      Keywords: Geographic Location; Immigration; Disruptive Innovation; Technological Innovation; Patents; Industry Clusters; United States
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      Kerr, William R. "Breakthrough Inventions and Migrating Clusters of Innovation." Harvard Business School Working Paper, No. 10-020, September 2009.
      • 2009
      • Working Paper

      Clusters of Entrepreneurship

      By: Edward L. Glaeser, William R. Kerr and Giacomo A.M. Ponzetto
      Employment growth is strongly predicted by smaller average establishment size, both across cities and across industries within cities, but there is little consensus on why this relationship exists. Traditional economic explanations emphasize factors that reduce entry... View Details
      Keywords: Economic Growth; Entrepreneurship; Cost; Employment; Market Entry and Exit
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      Glaeser, Edward L., William R. Kerr, and Giacomo A.M. Ponzetto. "Clusters of Entrepreneurship." Harvard Business School Working Paper, No. 10-019, September 2009.
      • Article

      Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?

      By: Edward L. Glaeser and William R. Kerr
      Why are some places more entrepreneurial than others? We use Census Bureau data to study local determinants of manufacturing startups across cities and industries. Demographics have limited explanatory power. Overall levels of local customers and suppliers are only... View Details
      Keywords: Business Startups; Entrepreneurship; Geographic Location; Employment; Market Entry and Exit; Supply Chain; Manufacturing Industry
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      Glaeser, Edward L., and William R. Kerr. "Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?" Journal of Economics & Management Strategy 18, no. 3 (Fall 2009): 623–663.
      • 2009
      • Chapter

      The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism

      By: Rawi Abdelal and John G. Ruggie
      In this essay we revisit the principles of “embedded liberalism” and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends... View Details
      Keywords: Economic Systems; Ethics; International Finance; Globalization; Multinational Firms and Management; Corporate Governance; Governing Rules, Regulations, and Reforms; Labor
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      Abdelal, Rawi, and John G. Ruggie. "The Principles of Embedded Liberalism: Social Legitimacy and Global Capitalism." In New Perspectives on Regulation, edited by David Moss and John Cisternino, 151–162. Cambridge, MA: Tobin Project, 2009.
      • June 2009
      • Article

      Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

      By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
      We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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      Milkman, Katherine L., Todd Rogers, and Max H. Bazerman. "Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals." Management Science 55, no. 6 (June 2009): 1047–1059.
      • May 2009
      • Case

      Tokyo Electron Ltd.

      By: Willy C. Shih and Andrew A. King
      Tokyo Electron Ltd. operates in a constrained innovation environment, defined by modular boundaries that are long standing in the industry that it serves, the global semiconductor manufacturing industry. While the original motivation for these boundaries was division... View Details
      Keywords: Globalized Markets and Industries; Governance Controls; Technological Innovation; Organizational Change and Adaptation; Boundaries; Manufacturing Industry; Semiconductor Industry
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      Shih, Willy C., and Andrew A. King. "Tokyo Electron Ltd." Harvard Business School Case 609-096, May 2009.
      • 2009
      • Working Paper

      Unraveling Results from Comparable Demand and Supply: An Experimental Investigation

      By: Muriel Niederle, Alvin E. Roth and M. Utku Unver
      Markets sometimes unravel, with offers becoming inefficiently early. Often this is attributed to competition arising from an imbalance of demand and supply, typically excess demand for workers. However this presents a puzzle, since unraveling can only occur when firms... View Details
      Keywords: Labor; Marketplace Matching; Quality; Competition; Balance and Stability
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      Niederle, Muriel, Alvin E. Roth, and M. Utku Unver. "Unraveling Results from Comparable Demand and Supply: An Experimental Investigation." NBER Working Paper Series, No. 15006, May 2009.
      • April 2009 (Revised November 2018)
      • Case

      Sanctuary Soft: International Expansion Strategies

      By: Boris Groysberg, Geoff Marietta, Tim Marshall and Adam Hartley
      Sanctuary Soft CEO Elizabeth Smalley faced increasing pressure from her primary investor to expand operations internationally. If successful, the expansion could enlarge Sanctuary’s customer base and enable the firm to better serve existing clients’ overseas offices.... View Details
      Keywords: Global Strategy; Governing Rules, Regulations, and Reforms; Labor; Laws and Statutes; Market Entry and Exit; Information Technology Industry; Technology Industry; Web Services Industry; Banking Industry; China; India; Germany; United Kingdom; United States
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      Groysberg, Boris, Geoff Marietta, Tim Marshall, and Adam Hartley. "Sanctuary Soft: International Expansion Strategies." Harvard Business School Case 409-104, April 2009. (Revised November 2018.)
      • April 2009 (Revised December 2015)
      • Case

      Dot.com: Online Pet Retailing

      By: Tom Nicholas and David Chen
      From 1995 to 1999, the U.S. experienced a period of tremendous growth in its information technology (IT) sector. The IT industry, although it accounted for less than 10% of the U.S. economy's total output, contributed disproportionately to economic growth. One market... View Details
      Keywords: Entrepreneurship; Price Bubble; Growth and Development Strategy; Failure; Competitive Strategy; Online Technology; Retail Industry
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      Nicholas, Tom, and David Chen. "Dot.com: Online Pet Retailing." Harvard Business School Case 809-117, April 2009. (Revised December 2015.)
      • 2009
      • Working Paper

      Do Friends Influence Purchases in a Social Network?

      By: Raghuram Iyengar, Sangman Han and Sunil Gupta

      Social networks, such as Facebook and Myspace have witnessed a rapid growth in their membership. Some of these businesses have tried an advertising-based model with very limited success. However, these businesses have not fully explored the power of their members to... View Details

      Keywords: Marketing; Network Effects; Sales; Power and Influence; Social and Collaborative Networks; Web Sites; South Korea
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      Iyengar, Raghuram, Sangman Han, and Sunil Gupta. "Do Friends Influence Purchases in a Social Network?" Harvard Business School Working Paper, No. 09-123, April 2009.
      • March 2009
      • Journal Article

      Does Individual Performance Affect Entrepreneurial Mobility? Empirical Evidence from the Financial Analysis Market

      By: Boris Groysberg, Ashish Nanda and M. Julia Prats
      Our paper contributes to the studies on the relationship between workers' human capital and their decision to become self-employed as well as their probability to survive as entrepreneurs. Analysis from a panel data set of research analysts in investment banks over... View Details
      Keywords: Entrepreneurship; Investment Banking; Retention; Human Capital; Performance Effectiveness; Banking Industry
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      Groysberg, Boris, Ashish Nanda, and M. Julia Prats. "Does Individual Performance Affect Entrepreneurial Mobility? Empirical Evidence from the Financial Analysis Market." Journal of Financial Transformation 25 (March 2009): 95–106.
      • Article

      Make Online Ads Accountable

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "Make Online Ads Accountable." Bloomberg Businessweek (February 16, 2009).
      • February 2009 (Revised September 2011)
      • Case

      Big Spaceship: Ready to Go Big?

      By: Boris Groysberg and Michael Slind
      Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
      Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
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      Groysberg, Boris, and Michael Slind. "Big Spaceship: Ready to Go Big?" Harvard Business School Case 409-047, February 2009. (Revised September 2011.)
      • January 2009
      • Article

      FDI, Productivity, and Financial Development

      By: Laura Alfaro, Sebnem Kalemli-Ozcan and Selin Sayek
      This paper examines the effect of foreign direct investment (FDI) on growth by focusing on the complementarities between FDI inflows and financial markets. In our earlier work, we found that FDI is beneficial for growth only if the host country has well-developed... View Details
      Keywords: Human Capital; Income; Performance Productivity; Financial Markets; Foreign Direct Investment; Financial Institutions; Cross-Cultural and Cross-Border Issues
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      Alfaro, Laura, Sebnem Kalemli-Ozcan, and Selin Sayek. "FDI, Productivity, and Financial Development." Special Issue on Multinational Enterprises and Foreign Direct Investment. World Economy 32, no. 1 (January 2009): 111–135.
      • August 2009
      • Article

      Mental Accounting and Small Windfalls: Evidence from an Online Grocer

      By: John Beshears and Katherine L. Milkman
      We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
      Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
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      Beshears, John, and Katherine L. Milkman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Journal of Economic Behavior & Organization 71, no. 2 (August 2009): 384–394.
      • Article

      Why Online Ads Are Weathering the Recession

      By: Jeffrey F. Rayport
      Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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      Rayport, Jeffrey F. "Why Online Ads Are Weathering the Recession." Bloomberg Businessweek Online (December 24, 2008).
      • December 2008
      • Background Note

      Incentives in the NFL (Abridged)

      By: Brian J. Hall, Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido and Katherine Dowd
      This note briefly describes compensation and incentive issues in one of the major US professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap, and then describes... View Details
      Keywords: Compensation and Benefits; Wages; Groups and Teams; Conflict of Interests; Motivation and Incentives; Sports Industry; United States
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      Hall, Brian J., Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido, and Katherine Dowd. "Incentives in the NFL (Abridged)." Harvard Business School Background Note 909-029, December 2008.
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