Publications
Publications
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- All HBS Web
(1,718)
- Faculty Publications (557)
- September 1994 (Revised December 1995)
- Case
STAR TV (B and C Condensed)
By: J. Peter Williamson, Michael Y. Yoshino and Henry Lawrence
Keywords: Media and Broadcasting Industry
- September 1994 (Revised January 1997)
- Case
This Case Sucks: Beavis, Butt-head, and TV Content (A)
By: Joseph L. Badaracco Jr. and Jerry Useem
Beginning in 1992, "Beavis and Butt-head," an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after... View Details
- June 1994
- Case
STAR TV (E)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
- May 1994 (Revised September 1994)
- Case
STAR TV (B)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
- May 1994 (Revised September 1994)
- Case
STAR TV (C)
By: J. Peter Williamson and Michael Y. Yoshino
Keywords: Media and Broadcasting Industry
- November 1993 (Revised September 2018)
- Case
Rudi Gassner and the Executive Committee of BMG International (A)
By: Linda Hill and Katherine Seger Weber
Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details
- November 1993 (Revised February 1996)
- Supplement
Rudi Gassner and the Executive Committee of BMG International (B)
By: Linda A. Hill
Describes the final decision by CEO Rudi Gassner and the subsequent actions taken by the members of the executive committee. View Details
- October 1993 (Revised October 1996)
- Case
Paragould City Cable
Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
- July 1993 (Revised November 1993)
- Case
European Bank for Reconstruction and Development: Marketing Strategy for the Debut Bond Offering
The European Bank for Reconstruction and Development, the first supranational financial institution of the post-Cold War era, is planning its debut in the international capital markets through a bond issuance of $500 million. The bank must determine its marketing... View Details
- May 1993 (Revised June 1993)
- Case
ABC Company
- May 1993
- Teaching Note
WJAC (A)—The Birth of a Radio Station TN
- December 1992 (Revised October 1995)
- Background Note
Note on Public Policy and the Media Industry
- August 1991 (Revised February 1992)
- Case
Gain Sharing at Star Cablevision Group
By: Leonard A. Schlesinger and Sarah Ann Greene
Describes Star's experiment with gain sharing over a three-year period. Background on the industry and company's history are provided to establish the context for the shift to pay-for-performance. Describes the three different gain sharing programs, the resulting... View Details
- May 1991 (Revised March 1992)
- Teaching Note
USA Today, Teaching Note
By: Robert L. Simons
Teaching Note for (9-191-004). View Details
Keywords: Media and Broadcasting Industry
- January 1991
- Teaching Note
Capital Cities/ABC, Inc: Spot Sales, Teaching Note
Keywords: Media and Broadcasting Industry
- October 1990 (Revised March 1993)
- Background Note
Note on Cable Television Regulation
Examines the evolution of the U.S. cable television industry since its inception in the early 1950s. Particular emphasis is given to the roles played by technology, consumer demand, and regulation at both the local and federal level. Designed to facilitate a conceptual... View Details
- August 1990
- Case