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- All HBS Web
(877)
- News (220)
- Research (545)
- Events (7)
- Multimedia (10)
- Faculty Publications (362)
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- 30 Aug 2011
- First Look
First Look: August 30
311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
the examples demonstrate ways in which market design can break barriers—physical, political, and/or metaphorical. Each example also illustrates one of four broader classes of ways that market design can create positive change: marketplace... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
Operations managers who are insulated from the marketplace must be forced to interact with people in units that are closest to customers. In all of these cases, it's up to senior managers to ensure that individuals work across... View Details
Keywords: by Robert Simons
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
internal marketplace for ideas, talent, and capital. Concurrently, leadership will move from that of a "wise seer" making the big decisions to individuals within the firm who create the context in which things can happen.... View Details
Keywords: by Staff
- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- 14 Feb 2017
- First Look
First Look at New Research: February 14
transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new... View Details
Keywords: Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
facing a disruptive threat, so he chartered a special team to tackle the industrial segment. Given a high degree of autonomy, the project team developed an understanding of the marketplace challenge and proceeded to develop and execute on... View Details
Keywords: Carmen Nobel
- 22 Dec 2015
- First Look
December 22, 2015
Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market design choice results in an... View Details
Keywords: Carmen Nobel
- 26 Jan 2004
- Research & Ideas
How Women Can Get More Venture Capital
companies that have enormous potential, certainly potential to earn more than $100 million to $500 million a year in revenue. Entrepreneurs have to be realistic when assessing their own business's potential. Is the business concept one that can scale? Is the industry... View Details
Keywords: by Mallory Stark & Martha Lagace
- 15 Nov 2004
- Research & Ideas
Solving the Health Care Conundrum
services. Health plans will eliminate their restrictive networks, allowing members to choose in a competitive (and regional or even national) marketplace the providers that offer the best value for their condition. Plans will help... View Details
- 24 Mar 2009
- First Look
First Look: March 24, 2009
Negotiauctions: New Dealmaking Strategies for a Competitive Marketplace Author:Guhan Subramanian Publication:W.W. Norton & Company, forthcoming Abstract No abstract is available at this time. American Democracy: The Perils of... View Details
Keywords: Martha Lagace
- 29 May 2018
- First Look
New Research and Ideas, May 29, 2018
generation. Purchase this case:https://hbsp.harvard.edu/product/318109-PDF-ENG Harvard Business School Case 218-043 Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China No abstract available. Purchase this... View Details
Keywords: Dina Gerdeman
- 23 Jan 2006
- Research & Ideas
Financial Reporting Goes Global
IAS GAAP. All of this suggests that the market supports the push for a global set of standards—the issue is what that set of standards should really look like. Q: Has anything you observed in the last few years about accounting standards and the international View Details
- 17 May 2004
- Research & Ideas
Why We Don’t Study Corporate Responsibility
managers' social initiatives are akin to using a dishwasher to wash clothes. Corporations can contribute best to society if they do what they do best: employ a workforce to provide goods and services to the marketplace and, in so doing,... View Details
Keywords: by Manda Salls
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the View Details
Keywords: Carmen Nobel
- 06 Dec 2011
- First Look
First Look: Dec. 6
strategy to educate the marketplace and pursue new distribution channels. Increased investor interest in environmental issues-and an ever growing number of corporate environmental rankings-led to a proliferation of competitors to Trucost,... View Details
Keywords: Sean Silverthorne
- 12 Mar 2006
- Research & Ideas
Global Poverty Needs a Global Answer
Business derives its legitimacy from ideology—the ideas of property rights and marketplace competition, for example. In the 1980s, Professor Ezra Vogel of Harvard and I compared the ideologies of nine countries, noting how the sources of... View Details
Keywords: by Cynthia Churchwell
- 02 Feb 2016
- First Look
February 2, 2016
Harvard Business School Case 516-017 Flipkart: Transitioning to a Marketplace Model Sachin Bansal and Binny Bansal, cofounders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone... View Details
Keywords: Sean Silverthorne
- 15 Nov 2016
- First Look
November 15, 2016
deployment, and management of multiple brands as a coordinated portfolio of meaning-based assets that address the needs of diverse customers in a marketplace and maximize return while minimizing risk. It specifies the optimal portfolio of... View Details
Keywords: Sean Silverthorne
- 28 Jan 2014
- First Look
First Look: January 28
"eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste money on costly attention sources or reduce their investment... View Details
Keywords: Sean Silverthorne