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  • Web

Angela Q. Crispi | About

of areas including diversity & inclusion, external relations, financial, human resources, information technology, library, marketing and communications, operations and others. Angela has overseen the View Details
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport, advertising, and market research... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

Markets By: Menon, Anoop R., and Dennis Yao Abstract—This paper explores how mental models affect the analysis of dynamic strategic interactions. We develop an explanation-based view of mental models founded on a regression analogy and... View Details
Keywords: Re: Multiple Faculty
  • 09 Apr 2007
  • Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

wages—when their doing so seems like more of a marketing ploy than a substantive effort to address the underlying problems. Very few of these programs require third-party verification. But I suspect that to really deliver on the promise... View Details
Keywords: by Martha Lagace
  • Web

Online Business Analytics Course | HBS Online

decisions Recognize trends, detect outliers, and summarize data sets Analyze relationships between variables Develop and test hypotheses Craft sound survey questions and draw conclusions from population samples Implement regression... View Details
  • Web

Brian Kenny | About

Brian Kenny Bio Brian Kenny is the Chief Marketing and Communications Officer (CMCO) at Harvard Business School. He has led marketing and communications work for several global institutions. As the School’s... View Details
  • 01 Feb 1999
  • News

Too Much of a Good Thing?

competitors rush to implement new, highly productive technologies without considering that all this simultaneous investment will result in much more capacity than the final product market will demand at... View Details
Keywords: Garry Emmons
  • 28 Sep 2011
  • Research & Ideas

The Profit Power of Corporate Culture

sales per employee). Higher employee continuity leads to better customer relationships that contribute to greater customer loyalty, lower marketing costs, and enhanced sales." Whatever it is and whatever its benefits, a recent survey... View Details
Keywords: by Sean Silverthorne
  • 14 Oct 2021
  • In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

this period of renaissance, and the fiercest labor market in recent memory, companies should take steps to redefine the purpose of the office as a tool rather than a destination. For example, the office can become a tool to enhance... View Details
Keywords: by Kristen Senz
  • November – December 2008
  • Article

Chief Risk Officers at Crunch Time: Compliance Champions or Business Partners?

By: Anette Mikes

Risk management departments in financial institutions have been undergoing major transformations. New regulatory requirements have raised the bar on compliance, and expanded the remit of risk management significantly. The compliance imperative requires banks to... View Details

Keywords: Banks and Banking; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Managerial Roles; Risk Management; Partners and Partnerships
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  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
  • November 2023 (Revised January 2024)
  • Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti
In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
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  • 12 Mar 2021
  • News

My Favorite Case

J&J company performing well, and I tried to implement the best of what J&J did while avoiding the pitfalls it fell into. —Steven Newman (MBA 1992) Back to top “Heublein, Inc.,” aka the Smirnoff Vodka Case Smirnoff has 23 percent of the... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details
Keywords: Sean Silverthorne
  • 22 Nov 2011
  • First Look

First Look: November 22

seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire... View Details
Keywords: Sean Silverthorne
  • 18 Mar 2016
  • Blog Post

What is an IFC?

overwhelmed existing transit options and so the city is aggressively trying to create new routes and eliminate some of the black market options that are tremendously unsafe. In Buenos Aires, the city has View Details
  • 27 Sep 2011
  • First Look

First Look: September 27

Industry Author:Arthur Daemmrich Abstract Fiercely contested before, during, and since its passage, the 2010 Patient Protection and Affordable Care Act (ACA) will restructure the U.S. healthcare market if fully View Details
Keywords: Sean Silverthorne
  • 08 Aug 2005
  • Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, market... View Details
Keywords: by Robert S. Kaplan
  • 11 Aug 2008
  • Research & Ideas

Strategy Execution and the Balanced Scorecard

financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details
Keywords: by Martha Lagace
  • February 2020
  • Supplement

Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)

By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details
Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
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