Marketing Implementation - Publications - Faculty & Research

16 Oct 2017
Research & Ideas

The Most Successful Startups Have Hands-On Founders

the researchers, is intensive mentoring and monitoring of staff. “Because many young companies face both technological and market risks, founders may prioritize dealing with these challenges rather than the more mundane aspects of human... View Details

Keywords: by Dina Gerdeman

June 2022
Case

Business Implications from Regulating Carbon Emissions in the EU

By: George Serafeim and Benjamin Maletta

In the beginning of the 21st century, the European Union (the EU) had led the global fight against climate change with a wide array of policy measures. The EU’s primary approach to climate policy had been taxation via the European Union Emissions Trading System (EU... View Details

Keywords: Regulation; Carbon Emissions; Trade; Sustainability; Decarbonization; Performance; Climate Change; Analysis; Strategy; Taxation; Policy; Environmental Regulation; Industry Structures; European Union

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Online Business Analytics Course | HBS Online

decisions Recognize trends, detect outliers, and summarize data sets Analyze relationships between variables Develop and test hypotheses Craft sound survey questions and draw conclusions from population samples Implement regression... View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

or local companies. It was also the sheer spread of businesses it owned beyond packaged consumer products, including African trading, plantations, specialty chemicals, paper and packaging, transport, advertising, and market research... View Details

Keywords: by Geoffrey Jones; Consumer Products

November 2023 (Revised January 2024)
Case

Bridgit: Persevere or Pivot?

By: Reza Satchu and Patrick Sanguineti

In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details

Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada

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28 Sep 2011
Research & Ideas

The Profit Power of Corporate Culture

sales per employee). Higher employee continuity leads to better customer relationships that contribute to greater customer loyalty, lower marketing costs, and enhanced sales." Whatever it is and whatever its benefits, a recent survey... View Details

Keywords: by Sean Silverthorne

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Angela Q. Crispi | About

of areas including diversity & inclusion, external relations, financial, human resources, information technology, library, marketing and communications, operations and others. Angela has overseen the View Details

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

wages—when their doing so seems like more of a marketing ploy than a substantive effort to address the underlying problems. Very few of these programs require third-party verification. But I suspect that to really deliver on the promise... View Details

Keywords: by Martha Lagace

01 Feb 1999
News

Too Much of a Good Thing?

competitors rush to implement new, highly productive technologies without considering that all this simultaneous investment will result in much more capacity than the final product market will demand at... View Details

Keywords: Garry Emmons

14 Oct 2021
In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

this period of renaissance, and the fiercest labor market in recent memory, companies should take steps to redefine the purpose of the office as a tool rather than a destination. For example, the office can become a tool to enhance... View Details

Keywords: by Kristen Senz

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details

Keywords: Sean Silverthorne

12 Mar 2021
News

My Favorite Case

J&J company performing well, and I tried to implement the best of what J&J did while avoiding the pitfalls it fell into. —Steven Newman (MBA 1992) Back to top “Heublein, Inc.,” aka the Smirnoff Vodka Case Smirnoff has 23 percent of the... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

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Brian Kenny | About

Brian Kenny Bio Brian Kenny is the Chief Marketing and Communications Officer (CMCO) at Harvard Business School. He has led marketing and communications work for several global institutions. As the School’s... View Details

November – December 2008
Article

Chief Risk Officers at Crunch Time: Compliance Champions or Business Partners?

By: Anette Mikes

Risk management departments in financial institutions have been undergoing major transformations. New regulatory requirements have raised the bar on compliance, and expanded the remit of risk management significantly. The compliance imperative requires banks to... View Details

Keywords: Banks and Banking; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Managerial Roles; Risk Management; Partners and Partnerships

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18 Mar 2016
Blog Post

What is an IFC?

overwhelmed existing transit options and so the city is aggressively trying to create new routes and eliminate some of the black market options that are tremendously unsafe. In Buenos Aires, the city has View Details

27 Sep 2011
First Look

First Look: September 27

Industry Author:Arthur Daemmrich Abstract Fiercely contested before, during, and since its passage, the 2010 Patient Protection and Affordable Care Act (ACA) will restructure the U.S. healthcare market if fully View Details

Keywords: Sean Silverthorne

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, market... View Details

Keywords: by Robert S. Kaplan

14 Feb 2017
First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details

Keywords: Sean Silverthorne

February 2020
Supplement

Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)

By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal

The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details

Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East

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February 2020 (Revised March 2020)
Case

Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)

By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal

The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details