Publications

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26 Nov 2010
News

Q&A: Harvard Study on Taj Employee Heroism

05 Jun 2015
News

How Banking Analysts’ Biases Benefit Everyone Except Investors

12 Sep 2023
Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

boomers surge into retirement and fintech businesses offer new ways for investors to grow their nest eggs. While revenue from financial planning reached $65 billion in 2021, up 30 percent from 2017, many in the industry are trying to figure out how to View Details

Keywords: by Ben Rand; Financial Services

2023
Working Paper

Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

By: Mengxia Zhang and Isamar Troncoso

3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers’ adoption of VTs and the VTs’ relative benefits compared to... View Details

Keywords: Marketing; AI and Machine Learning; Technology Adoption; Real Estate Industry

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January 2023 (Revised December 2023)
Case

OhmConnect: Energizing the Future

By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller

Founded in 2013, OhmConnect was a free consumer web app that alerted customers about peak hours of electricity demand, and paid them to lower their energy use at home during these periods. The company sold the aggregated reductions generated by thousands of households... View Details

Keywords: App Development; Renewable Energy; Electricity Usage; Regulations; VC; Technology; Customer Acquisition Cost (CAC); Scalability; Applications and Software; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Business Model; Venture Capital; Energy Industry; United States; California; Texas; Europe

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

The Class of 2021 is facing a time unlike any other in human history. In these unprecedented times, we at HBS are so grateful that these students will lead us into a better future filled with possibility, inclusivity, innovation, and... View Details

August 2022
Article

Availability of New Medicines in the U.S. and Germany From 2004 to 2018

By: Katharina Blankart, Huseyin Naci and Amitabh Chandra

Importance: Germany's unique approach to coverage determination and pricing has ensured that effective medicines remain on the market, often at prices reduced through negotiation. However, less is known about trade-offs of this approach with regard to initial... View Details

Keywords: Market Entry and Exit; Price; Market Timing; Governing Rules, Regulations, and Reforms; Pharmaceutical Industry; United States; Germany

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June 1994 (Revised September 1994)
Background Note

Commercializing Technology: Imaginative Understanding of User Needs

By: Dorothy A. Leonard

The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details

Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

competitors to take advantage of the market opportunity,” she says. Danielle Kost is senior editor at Harvard Business School Working Knowledge. Image: Jarretera Related Reading: Mattel: Getting a Toy Recall Right Don’t Just... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

05 May 2008
Research & Ideas

Connecting with Consumers Using Deep Metaphors

invoked imagery of Noah's Ark, one of the most famous containers of all time that withstood a major catastrophe. Q: How do you see the future of marketing? Is marketing becoming more or less responsive to... View Details

Keywords: by Martha Lagace; Consumer Products

10 Dec 2021
News

Great Leaders Embody These Four Principles, According to Best Buy's Former CEO

July 2020
Case

Mortgage Backed Securities and the Covid-19 Pandemic

By: Emil N. Siriwardane, Luis M. Viceira and Dean Xu

In April 2020, global financial markets were still reeling as the COVID-19 pandemic spread rapidly across the world. Global equity markets had initially fallen by 30% in response to the pandemic, and high-yield credit markets had dropped by nearly 20%. In contrast,... View Details

Keywords: COVID-19; Mortgage-backed Securities; Health Pandemics; Financial Markets; Assets; Resource Allocation; Financial Instruments; Decision Making

February 1992 (Revised December 1992)
Case

MCI Vision (A)

By: Frank V. Cespedes

This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details

Keywords: Change Management; Marketing Strategy; Product Launch; Product Development; Groups and Teams; Sales; Opportunities; Competitive Strategy

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October 2007
Background Note

Price Formation

By: Joshua D. Coval and Erik Stafford

Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details

Keywords: Capital Markets; Price; Profit; Corporate Disclosure; Newsletters; Industry Structures; Business Processes; Competitive Strategy

October 2022 (Revised February 2024)
Case

Masdar City: Aiming for Sustainable and Profitable Real Estate

By: Boris Vallee and Fares Khrais

Masdar City broke ground in 2008 and was conceived by the Abu Dhabi government to be an international beacon of innovation in sustainable energy and real estate. It was also to be a profitable investment for the government. At first glance, the two goals pulled in... View Details

2022
Article

Reversible Power-to-Gas Systems for Energy Conversion and Storage

By: Gunther Glenk and Stefan Reichelstein

In the transition to decarbonized energy systems, Power-to-Gas (PtG) processes have the potential to connect the existing markets for electricity and hydrogen. Specifically, reversible PtG systems can convert electricity to hydrogen at times of ample power supply, yet... View Details

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09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

reshaping competition? Marco Iansiti: For the first time in many years, there’s a fundamentally different way of solving the problem of meeting a customer’s needs. Airbnb is a classic example. If I want a room to spend the night, I can go... View Details

Keywords: by Dina Gerdeman

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

August 2006 (Revised June 2007)
Case

Shapiro Global

By: Thomas J. DeLong, Michael Brookshire, Monica Haugen, Michelle Kravetz and Sarah Sommer

Su Yee Goh, a director in a Singapore office, considers a proposal by a pregnant female executive for an alternative work arrangement so that she could both continue to work and spend more time with her family. Goh wants to keep the executive at Shapiro Global, but is... View Details

Keywords: Disruption; Globalized Firms and Management; Employee Relationship Management; Retention; Work-Life Balance; Singapore