Lead Users - Publications - Faculty & Research

19 Jun 2017
News

Can Neuroscience Find You the Perfect Job?

for the world to tell you what job you're best suited for? What if you had the answers before you started your career? That's the premise of the career-matching firm pymetrics. Series of neuroscience-based games, users can determine their... View Details

01 Apr 1996
News

Technology for Learning's Sake

for classroom discussion. Recently augmented by advances in technology, his concept is leading to a significant shift in the nature of case discussion and classroom dynamics. Starting in 1991, Bhide asked students in his Entrepreneurial... View Details

Keywords: by Deborah Blagg; photo by David Zadig

15 Nov 2011
First Look

First Look: November 15

referring users to all manner of other sites, and in light of striking market concentration among search engines. Read the paper: http://www.nls.ac.in/ojs-2.2.3/index.php/IJLT/article/viewFile/92/72 Measuring the Prevalence of... View Details

Keywords: Sean Silverthorne

01 Dec 2004
News

Retirement's Changing Face

service that automatically kept track of addresses, travel plans, and important dates. Launched by Adams and Brian Robertson (MBA ’04), the company had grown to 45 employees and had over 2 million users by the time it was acquired by... View Details

Keywords: Personal Services

01 Jun 2016
News

How Do We Win the Cyberwar?

users control of other computers remotely is priced as low as $20. And business is booming. A PricewaterhouseCoopers survey found that global security incidents rose 38 percent in 2015—the biggest jump in the survey’s 12-year history.... View Details

Keywords: Dan Morrell; illustrations by Victo Ngai

08 Feb 2011
First Look

First Look: Feb. 8

examine the firm's choice of business model between the proprietary model (where all software modules are proprietary), the open source model (where all modules are open source), and the mixed source model (where some—but not all—modules are open). When a module is... View Details

Keywords: Sean Silverthorne

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

thrive. Many companies in travel and service businesses reward frequent users by bestowing a status that allows them the privilege of high-value services. Take, for example, British Airways, which allows Executive Club members the... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

Publications