Lead Users - Publications - Faculty & Research

01 Sep 2010
News

Fair Trade

of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in Germany, for instance, does... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

Balanced Scorecard, HBS professor Robert S. Kaplan and David P. Norton, there is compelling evidence that better measurement, and therefore better information, leads to better decision-making. Deeper engagement with the broad stakeholder... View Details

Keywords: by Martha Lagace

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can... View Details

Keywords: by Brian Kenny; Advertising; Travel

01 Sep 2013
News

Who Are We?

have their stacks of bottles burst as a SodaStream user hits the machines' carbonation button. The message: making your own soda saves the world from the scourge of plastic bottles. The ad was rejected by CBS but went viral, ultimately... View Details

Keywords: Garry Emmons; Julia Hanna; Dan Morrell; social media,; Twitter; SodaStream; consulting; consultant; CEO; farming; News, Library, Internet, and Other Services; Information; Agriculture; Food Manufacturing; Manufacturing; Rail Transportation; Transportation

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

from the crowd of more experienced users and are therefore able to better capture value from using the goods. Data on firm contributions to open source software (OSS), an important crowdsourced public good, is used to test the theoretical... View Details

Keywords: Dina Gerdeman

06 Mar 2007
First Look

First Look: March 6, 2007

self-disclosed violations. Download the paper: http://www.hbs.edu/research/pdf/07-020.pdf Cases & Course MaterialsAustin, Blakeley, & Cambridge, LLC. Harvard Business School Case 207-098 The founding partners of ABC, LLC, one of the View Details

Keywords: Martha Lagace

23 Oct 2018
First Look

New Research and Ideas, October 23, 2018

Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high... View Details