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  • All HBS Web  (1,287)
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    • News  (227)
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    • Multimedia  (2)
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  • Profile

Marla Malcolm Beck

nature.” As the founder and CEO of Bluemercury, the highly successful luxury cosmetics retailer, Beck has lived an entrepreneur’s dream. She started the company in 1999, just as the dot.com boom was at its zenith, and while everyone was aiming at View Details
  • Web

Entrepreneurial Management - Faculty & Research

were responsible for half of sales, but outsourcing customer engagement and support could put customer satisfaction and TagHive’s reputation at risk. Keywords: Business Model ; Marketing Channels ; Marketing... View Details
  • August 1999 (Revised October 1999)
  • Case

RCA Records: The Digital Revolution

By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under... View Details
Keywords: Brands and Branding; Business Model; Competition; Corporate Strategy; Internet and the Web; Change Management; Marketing Strategy; Music Industry; Entertainment and Recreation Industry; United States
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Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. "RCA Records: The Digital Revolution." Harvard Business School Case 800-014, August 1999. (Revised October 1999.)
  • 16 Feb 2024
  • Research & Ideas

As AI Upends Recruiting, Job Seekers Need a Waze App for Careers

immigration policy during a period of growing skills gaps. In a quest for efficiency, they rely on AI-powered hiring systems that inadvertently exclude skilled candidates due to minor shortcomings in their qualifications, are difficult to navigate without robust View Details
Keywords: by Rachel Layne; Information Technology; Technology
  • 12 Sep 2007
  • Op-Ed

Building Sandcastles: The Subprime Adventure

negative amortization) turned millions of renters into homeowners. Subprime lending soared from near 0 in the early 1990s to 20.1 percent of all originations in 2006. The subprime lenders hawked their mortgages with glitzy ads, Internet... View Details
Keywords: by Nicolas P. Retsinas; Banking; Construction; Real Estate

    Joseph B. Lassiter

    Joe is the Senator John Heinz Professor of Management Practice in Environmental Management, Retired. He focuses on one of the world’s most pressing problems: developing clean, secure and carbon-neutral supplies of reliable, low-cost energy all around the world. He... View Details

    Keywords: internet; internet; internet; internet; internet; internet; internet; internet
    • February 2021 (Revised April 2024)
    • Case

    Shopify: The Conquest for Chinese E-Commerce

    By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
    In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details
    Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
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    Rayport, Jeffrey F., Avani Patel, Samantha Lin, and Ariel Yang. "Shopify: The Conquest for Chinese E-Commerce." Harvard Business School Case 821-081, February 2021. (Revised April 2024.)
    • December 2021 (Revised May 2022)
    • Case

    Troverie (A)

    By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
    Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
    Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
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    Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
    • April 2016
    • Teaching Note

    Flipkart: Transitioning to a Marketplace Model

    By: Sunil Gupta and Das Narayandas
    In 2015, Sachin and Binny Bansal, co-founders of India's largest e-tailer, Flipkart, announced that the company would switch to a marketplace model and move its logistics arm into a separate company. At the time of the announcement, Snapdeal already claimed to be... View Details
    Keywords: India; Marketplaces; Digital Platforms; Internet and the Web; Market Entry and Exit; E-commerce; Retail Industry; India
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    Gupta, Sunil, and Das Narayandas. "Flipkart: Transitioning to a Marketplace Model." Harvard Business School Teaching Note 516-095, April 2016.
    • 21 Nov 2014
    • Working Paper Summaries

    The Decoupling Effect of Digital Disruptors

    Keywords: by Thales S. Teixeira & Peter Jamieson
    • 27 Jun 2005
    • Research & Ideas

    Asian and American Leadership Styles: How Are They Unique?

    achievement; but it's hard to credit that given the enormous inflation of top executive compensation packages in America in the last decade. Many American firms, especially most of the large ones, are more dependent on capital markets for... View Details
    Keywords: by D. Quinn Mills
    • 22 May 2024
    • HBS Case

    Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

    you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence global View Details
    Keywords: by Rachel Layne; Technology
    • October 2000 (Revised May 2001)
    • Case

    Digitas (A): Strategic Interactive Group

    By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
    Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
    Keywords: Change Management; Business Strategy; Internet and the Web; Integration; Expansion; Business or Company Management; Business Model; Organizational Design; Consulting Industry; Massachusetts
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    Kanter, Rosabeth M., David Lane, and Courtenay Sprague. "Digitas (A): Strategic Interactive Group." Harvard Business School Case 301-052, October 2000. (Revised May 2001.)
    • November 2012
    • Teaching Note

    Groupon (TN)

    By: Sunil Gupta, Ray Weaver and Yien Hao Lock
    On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
    Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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    Gupta, Sunil, Ray Weaver, and Yien Hao Lock. "Groupon (TN)." Harvard Business School Teaching Note 513-046, November 2012.
    • Web

    Topics - HBS Working Knowledge

    Stakeholder Relations (4) Business or Company Management (19) COVID-19 (127) Capital Markets (13) Capital Structure (1) Capital (65) Cash Flow (1) Cash (2) Central Banking (2) Change Management (67) Change (116) Civil Society or Community... View Details
    • 11 Oct 2010
    • Research & Ideas

    It Pays to Hire Women in Countries That Won’t

    Call it corporate alchemy. New research finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female managers in countries that traditionally discriminate against women. Employing women who are excluded by their own... View Details
    Keywords: by Carmen Nobel

      William A. Sahlman

      William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

      Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

      Keywords: internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet; internet
      • October 2010 (Revised January 2012)
      • Background Note

      Book Publishing in 2010

      By: Stephen P. Bradley and Nancy Bartlett
      Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the... View Details
      Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Book Publishing in 2010." Harvard Business School Background Note 711-419, October 2010. (Revised January 2012.)
      • June 2020 (Revised August 2020)
      • Case

      Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

      By: Juan Alcácer and Alpana Thapar
      This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details
      Keywords: Stores; Ecommerce; Strategy; Expansion; Geographic Location; Decision Making; Internet and the Web; Digital Transformation; E-commerce; Retail Industry; Middle East
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      Alcácer, Juan, and Alpana Thapar. "Majid Al Futtaim Retail Geographic Expansion: Brick or Click?" Harvard Business School Case 720-482, June 2020. (Revised August 2020.)
      • 27 Jul 2009
      • Research & Ideas

      Social Network Marketing: What Works?

      When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that... View Details
      Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
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