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Show Results For
- All HBS Web
(5,166)
- People (6)
- News (1,199)
- Research (3,444)
- Events (19)
- Multimedia (6)
- Faculty Publications (2,320)
- April 2015
- Case
Carolinas HealthCare System: Consumer Analytics
By: John A. Quelch and Margaret L. Rodriguez
In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details
Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States
Quelch, John A., and Margaret L. Rodriguez. "Carolinas HealthCare System: Consumer Analytics." Harvard Business School Case 515-060, April 2015.
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- January 2009 (Revised February 2009)
- Case
F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market
By: Lynda M. Applegate, Robert D. Austin, Kalle Lyytinen, Esko Penttinen and Timo Saarinen
Describes the development of a business model based on "software as a service" (SaaS) for security solution distributed through Internet Service Providers (ISPs). F-Secure disruptively entered a mature business with dominant players by executing an innovative new... View Details
Keywords: Business Growth and Maturation; Business Model; Disruptive Innovation; Service Delivery; Internet; Information Technology Industry
Applegate, Lynda M., Robert D. Austin, Kalle Lyytinen, Esko Penttinen, and Timo Saarinen. "F-Secure Corporation: Software as a Service (SaaS) in the Security Solutions Market." Harvard Business School Case 809-099, January 2009. (Revised February 2009.)
- 19 Sep 2024
- Blog Post
A Day at Royal FloraHolland: The Epicenter of the Global Flower Market
house offered a unique lens into the vibrant global horticulture industry. RFH’s Dominant Global Position: Dominant Position in the Flower Supply Chain RFH's dominant position in the flower supply chain is intriguing. As a marketplace, it connects growers with buyers,... View Details
- November–December 2023
- Article
Look the Part? The Role of Profile Pictures in Online Labor Markets
By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
Keywords: Freelancers; Gig Workers; Demographics; Prejudice and Bias; Selection and Staffing; Jobs and Positions; Analytics and Data Science
Troncoso, Isamar, and Lan Luo. "Look the Part? The Role of Profile Pictures in Online Labor Markets." Marketing Science 42, no. 6 (November–December 2023): 1080–1100.
- August 2022
- Article
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details
Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication
Brough, Aaron R., David A. Norton, Shannon L. Sciarappa, and Leslie K. John. "The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices." Journal of Marketing Research (JMR) 59, no. 4 (August 2022): 739–754.
- June 2014
- Supplement
eBay Partner Network — slide supplement (widescreen)
By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
- 2019
- Working Paper
Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys
By: Rafael Di Tella and Dani Rodrik
We study preferences for government action in response to layoffs resulting from different types of labor-market shocks. We consider the following shocks: technological change, a demand shift, bad management, and three kinds of international outsourcing. Respondents... View Details
Di Tella, Rafael, and Dani Rodrik. "Labor Market Shocks and the Demand for Trade Protection: Evidence from Online Surveys." NBER Working Paper Series, No. 25705, March 2019.
- Web
IT Strategy: HBS IT Website Provides Easier Access to News and Support | Information Technology
scenes and not always easily visible to the community. Given the technical nature of the work, it can also sometimes be hard to clearly demonstrate its impact to the community. In the past, information was shared in different places and... View Details
- 2014
- Teaching Note
Zenglibao: An Internet Money Market Fund Run By Tianhong Asset Management Co., LTD. (TN)
By: F. Warren McFarlan, Yongjun Jin and Xiaohui Li
Mobile Internet has imposed an increasing impact on traditional finance. Firstly, some financial business modules can be operated via mobile Internet, and the corresponding transaction cost is greatly reduced. For example, payment by traditional bank draft is replaced... View Details
Keywords: Internet; China; Mobile Devices; Finance; Internet and the Web; Mobile and Wireless Technology; China
McFarlan, F. Warren, Yongjun Jin, and Xiaohui Li. "Zenglibao: An Internet Money Market Fund Run By Tianhong Asset Management Co., LTD. (TN)." Tsinghua University Teaching Note, 2014.
- 2015
- Book
Political Standards: Corporate Interest, Ideology, and Leadership in the Shaping of Accounting Rules for the Market Economy
By: Karthik Ramanna
There are certain institutions underlying our modern market-capitalist system that are largely outside the interest and understanding of the general public—e.g., rulemaking for bank capital adequacy, actuarial standards, accounting standards, and auditing practice. In... View Details
Keywords: Business And Society; Financial Institutions; Financial Reporting; GAAP; IFRS; Lobbying; Capitalism; Sustainability; Accounting; Finance; Business and Government Relations; Leadership; Accounting Industry; Financial Services Industry; United States; China; India
Ramanna, Karthik. Political Standards: Corporate Interest, Ideology, and Leadership in the Shaping of Accounting Rules for the Market Economy. Chicago: University of Chicago Press, 2015. (Reviews by Anat Admati, S.P. Kothari, Lynn Stout, Lawrence Summers, and Luigi Zingales, among others.)
- 2017
- Working Paper
Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market
By: Feng Zhu
We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details
Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Mobile and Wireless Technology; Innovation Strategy; Market Entry and Exit
Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Harvard Business School Working Paper, No. 18-036, October 2017.
- September 2001
- Article
Information Asymmetry, Corporate Disclosure, and the Capital Markets: A Review of the Empirical Disclosure Literature
By: Paul M. Healy and Krishna G. Palepu
Healy, Paul M., and Krishna G. Palepu. "Information Asymmetry, Corporate Disclosure, and the Capital Markets: A Review of the Empirical Disclosure Literature." Journal of Accounting & Economics 31, nos. 1-3 (September 2001): 405–440.
- May 2015 (Revised October 2015)
- Case
Apple Inc. in 2015
By: David B. Yoffie and Eric Baldwin
At the end of 2014, Apple Inc. recorded the most profitable quarter of any firm in history, and its market capitalization soon topped $700 billion. 'Apple Inc in 2015' explores the history of Apple, its successes under Jobs, its continued growth under Tim Cook, and the... View Details
Keywords: Competition; Innovation; Market Positioning; Marketing Implementation; Planning; Products; Strategy; Strategic Positioning; Technology; Information Technology; Strategic Planning; Product Positioning; Leadership; Communication; Competitive Advantage; Product; Innovation and Invention; Computer Industry; Electronics Industry
Yoffie, David B., and Eric Baldwin. "Apple Inc. in 2015." Harvard Business School Case 715-456, May 2015. (Revised October 2015.)
- 2018
- Book
Driving Digital Strategy: A Guide to Reimagining Your Business
By: Sunil Gupta
Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details
Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy
Gupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your Business. Boston: Harvard Business Review Press, 2018.
- Forthcoming
- Article
Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application
By: Flora Feng, Charis Li and Shunyuan Zhang
Peer-to-peer (P2P) marketplaces have seen exponential growth in recent years, featuring unique offerings from individual providers. However, scalable quantification of visual uniqueness and their impacts on platforms like Airbnb remain largely unexplored. We address... View Details
Keywords: Peer-to-peer Markets
Feng, Flora, Charis Li, and Shunyuan Zhang. "Visual Uniqueness in Peer-to-Peer Marketplaces: Machine Learning Model Development, Validation, and Application." Journal of Consumer Research (forthcoming). (Pre-published online April 8, 2025.)
- 10 Apr 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis
needs based on its size. With innovation, we are raising our productivity and, therefore, becoming more competitive, so that markets can choose us.” – Page 79-80 of Interview Transcript Download this video clip as well as Rosario Bazán’s... View Details
- December 1991
- Article
Bargaining and Market Behavior in Jerusalem, Ljubljana, Pittsburgh, and Tokyo: An Experimental Study
By: A. E. Roth, V. Prasnikar, M. Okuno-Fujiwara and S. Zamir
Roth, A. E., V. Prasnikar, M. Okuno-Fujiwara, and S. Zamir. "Bargaining and Market Behavior in Jerusalem, Ljubljana, Pittsburgh, and Tokyo: An Experimental Study." American Economic Review 81, no. 5 (December 1991): 1068–1095.
- December 1995
- Supplement
Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market
By: Lynda M. Applegate and Janis Lee Gogan
Applegate, Lynda M., and Janis Lee Gogan. "Doing Business on the Internet: An Interview with Shikhar Ghosh, CEO, Open Market." Harvard Business School Video Supplement 196-503, December 1995.
- Fast Answer
Field Course: Private Equity Projects and Ecosystems: Company, Industry, Market and Transaction Research
transaction screening. Orbis
A global database containing information on millions of companies, including private entities. Most U.S. private company data is sourced from Dun & Bradstreet.
Refinitiv Workspace... View Details
A global database containing information on millions of companies, including private entities. Most U.S. private company data is sourced from Dun & Bradstreet.
Refinitiv Workspace... View Details