Customer Centric Initiative - Publications - Faculty & Research

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

sellers' product spaces. We find evidence consistent with the former explanation: the likelihood of Amazon's entry is positively correlated with the popularity and customer ratings of third-party sellers' products. We also find that... View Details

Keywords: Dina Gerdeman

Web

HBS - The year in Review

core activities of teaching, research, and disseminating ideas. Faculty and students alike embraced the custom technology that enabled teaching and learning both in the classroom and remotely. They were supported by hundreds of frontline... View Details

13 Sep 2010
Research & Ideas

The Consumer Appeal of Underdog Branding

Snapple forged its initial popularity with underdog narratives and "got its juice back" by reintroducing stories about its quirky founders and its underdog spokesperson, Wendy. Nantucket Nectars' label portrays the story of the... View Details

Keywords: by Martha Lagace

Web

Technology & Operations Management Awards & Honors - Faculty & Research

Management Sciences Information Systems Society (INFORMS ISS) in 2020. 2019 Ryan W. Buell : Finalist for the 2019 McKinsey Award for the Best Article in Harvard Business Review for "Operational Transparency: Make Your Processes Visible to View Details

18 Dec 2012
First Look

First Look: December 18

Quarterly (forthcoming) Abstract Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the View Details

Keywords: Carmen Nobel

07 Apr 2015
News

Warrior Spirit

products and an environment where customers can connect with the brand. Evolve operates on the same concept. The focus just happens to be martial arts.” Like Starbucks, Evolve charges a premium for that experience, with monthly fees... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

29 Sep 2021
Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

from each Kickstarter project, including the comments from the customers and updates posted by the entrepreneur. The researchers then manually collected data for actual delivery times and numbers of product features. They also... View Details

Keywords: by Rachel Layne

04 Nov 2013
Research & Ideas

The Real Cost of Bribery

with regulators, its public reputation, and the morale of its employees. (Each of these factors has proven to be crucial to a firm's standing in the competitive landscape.) He hypothesized that the extent of the damage to a firm would depend on three factors: who View Details

Keywords: by Carmen Nobel

04 Feb 2022
Blog Post

Learning from the Entrepreneurs-in-Residence as a Harvard MS/MBA Student

leadership team and broader organization. At Birchbox Katia has adopted the concept of conscious leadership which she defined as: always being forthcoming with your feelings about a situation before diving into the details. In practice, members are encouraged to start... View Details

01 Sep 2006
What Do You Think?

Are We Ready for Self-Management?

in how their jobs affect the customer in how their jobs can be improved in getting work done more effectively is most definitely welcome." Birgi Martin said, "I think self-management is needed at all levels of staff."... View Details

Keywords: by James Heskett

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

1933. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, Delaware Initial versions of cellophane were waterproof, but not... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

01 Mar 2023
News

Step Change

City to work for the Egyptian-American Enterprise Fund (EAEF), a $300 million investment initiative focused on strengthening Egypt’s private sector. On a trip to Cairo to renew her work visa, she met entrepreneur Tayssir Hawary; they were... View Details

Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

restrictions on the public will be lifted, how customers will behave in the aftermath, and how the once-familiar environments in which your company operated will have been impacted for the long-term, if not permanently. As a result, it is... View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

08 Nov 2011
First Look

First Look: Nov. 8

Abstract In many service industries, companies compete with each other on the basis of the waiting time their customers experience, along with other strategic instruments such as the price they charge for their service. The objective of... View Details

Keywords: Sean Silverthorne

04 Apr 2017
First Look

First Look at New Research, April 4

investors provide a little funding and limited governance to an increased number of startups that they are more likely to abandon, but where initial experiments significantly inform beliefs about the future potential of the venture. This... View Details

Keywords: Sean Silverthorne

Web

HBS - Financials | Supplemental Financial Information

13,101 in fiscal 2021, a 20 percent increase over the prior year. The group also delivered virtual custom programs in a range of industries, piloting new delivery models that accommodated the needs of clients to reach large-scale... View Details

March 2017 (Revised September 2017)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler

In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

06 Jan 2016
What Do You Think?

Why Do Leaders Get Their Timing Wrong?

averted pollution laws in many countries over a ten-year period. The second involves Zappos’ sudden initiative to eliminate all but one manager, the CEO. The two examples share at least one thing in common: they both involve changing... View Details

Keywords: by James Heskett; Auto; Fashion

Web

Frequently Asked Questions | HBS Online

terms are subject to change. HBS Online for Organizations What types of organizations qualify for an Enterprise Agreement? We work with a variety of companies, from large multinational corporations to small businesses, and universities across the globe. Can courses be... View Details

01 Aug 1998
News

High Honors

the Initiative ended last December with the announcement that HBS graduates from across Canada had raised $20 million (Canadian) to create the Canadian Financial Aid Program. Barford continues to work with the School as chairman of the... View Details

Publications