Customer Behavior - Publications - Faculty & Research

05 Jul 2012
What Do You Think?

Why Is Trust So Hard to Achieve in Management?

Summing Up Do Managers Take Trust for Granted? Trust is a big issue these days judging from the volume of responses to this month's column. Its importance in management is agreed on. There is a long list of behaviors that can damage it.... View Details

Keywords: by James Heskett

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Business & Environment - Faculty & Research

his letter, the activist investor criticized the firm’s strategy, leadership, and financial performance. In fact, he was calling for fundamental change: replacing the CEO, CFO, and board chair; changing the firm’s capital allocation strategy; and focusing more... View Details

03 May 2016
First Look

First Look, May 3, 2016

still telling. Monopolists undertake market strategies designed to ensure that they are not supplanted and nonmarket actions geared to avoiding undesirable constraints and reputational damage. Depending on their legal and regulatory environment, View Details

Keywords: Sean Silverthorne

March–April 2024
Article

Retailers and Health Systems Can Improve Care Together

By: Robert S. Huckman, Vivian S. Lee and Bradley R Staats

Health systems are struggling to address the many shortcomings of health care delivery: rapidly growing costs, inconsistent quality, and inadequate and unequal access to primary and other types of care. However, if retailers and health systems were to form strong... View Details

Keywords: Health Care; Retail; Retailers; Consumer; Health Care and Treatment; Value; Consumer Behavior; Business Model; Partners and Partnerships; Health Industry; Retail Industry; United States

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09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

refinements or radical breakthroughs, improve the performance of established products and services along the dimensions that mainstream customers in major markets historically have valued. Examples: a microprocessor that enables personal... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

09 Jun 2021
Research & Ideas

How Tennis, Golf, and White Anxiety Block Racial Integration

Psychology. “It’s not that Whites always do this—but that when given the power and the opportunity, they may seek ways to reduce the racial diversity in the spaces they inhabit to lessen contact with racial minorities,” says Jachimowicz, an assistant professor in the... View Details

Keywords: by Jay Fitzgerald

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

brick-and-mortars, including Best Buy, Target, Staples, and Sears, will gladly match their online prices in-store if a customer asks for them. However, others, like Home Depot, Bloomingdale’s, and Macy’s, are usually quite firm about... View Details

Keywords: by Dina Gerdeman; Retail

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Reconceiving Products & Markets - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Reconceiving Products & ... Reconceiving Products & Markets Case Study The Lifebuoy Soap Story Meeting the needs of... View Details

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

to the specific content of their cultures, shaping them to inculcate specific behaviors relevant to strategic execution. Eager to support goals like innovation, quality, growth, and excellence in customer... View Details

Keywords: by Ranjay Gulati

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds of bargain-priced items. Their study, Cost Conscious? The Neural and View Details

Keywords: by Carmen Nobel; Retail

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Curriculum - Business & Environment

Gona: Great Farm Key concepts: Agricultural Development, Strategy, Nigeria Iberdrola: Leading the Energy Revolution Tesla in 2024: Holding on to the EV Lead? What IKEA Do We Want? Key concepts: Business models, Customer relationship... View Details

08 Mar 2016
First Look

March 8, 2016

Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the... View Details

Keywords: Sean Silverthorne

06 Dec 2022
Research & Ideas

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

the same thing: A significant percentage of customers preferred the revamped product, even if it was identical or worse than an unchanged counterpart. In one study, the researchers asked participants to sample two gummy candies, and they... View Details

Keywords: by Michael Blanding; Consumer Products; Retail

02 Nov 2010
First Look

First Look: November 2, 2010

Ceilings, Floors, and Imperfect Calibration Authors:F. Gino, Z. S. Sharek, and D. A. Moore Publication:Organizational Behavior and Human Decision Processes (forthcoming) Abstract Prior research has claimed that people exaggerate... View Details

Keywords: Sean Silverthorne

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Accounting & Management Awards & Honors - Faculty & Research

Hillcrest Behavioral Finance Award from Hillcrest Asset Management for “Being Surprised by the Unsurprising: Earnings Seasonality and Stock Returns” with Tom Chang, Samuel Hartzmark, and David Solomon. 2014 Ethan C. Rouen : Winner of the... View Details

01 Oct 2013
First Look

First Look: October 1

Publications August 2013 Journal of Economic Behavior & Organization Religion, Politician Identity and Development Outcomes: Evidence from India By: Bhalotra, Sonia, Guilhem Cassan, Irma Clots-Figueras, and Lakshmi Iyer... View Details

Keywords: Sean Silverthorne

18 Oct 2022
Research & Ideas

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Most companies rely on artificial intelligence-based algorithms to make a wide variety of business decisions—from pinpointing the products customers prefer to determining which resumes should go to hiring managers. The problem for... View Details

Keywords: by Rachel Layne

16 Jun 2011
Working Paper Summaries

Search Diversion, Rent Extraction and Competition

Keywords: by Andrei Hagiu & Bruno Jullien; Retail

01 Dec 2023
News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details