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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

towards those customers for whom the intervention will pay off, therefore increasing the value of customers while maximizing the return on the marketing efforts. Targeting effectively ultimately depends on the firm's ability to precisely... View Details
Keywords: Dina Gerdeman
  • 15 Jan 2013
  • First Look

First Look: January 15

Innovation Authors:Nanda, Ramana, and Matthew Rhodes-Kropf Publication:Journal of Financial Economics Abstract We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

extremely important at this time. We may rise to the occasion if we’re fortunate to have a good team around us, but there are many people in our organizations who are depending upon us, who are not necessarily that resilient. Compassion at a time of View Details
Keywords: by Sean Silverthorne
  • Web

Winners & Runners-Up | New Venture Competition

Angie You Scott Sternson Paul Ashby Jason Hong Martin Szummer David Darst Business Track Winner Potentia Pharmaceuticals addresses the post-genomic pharmaceutical crisis catalyzed by a market glut of... View Details
  • 02 Jun 2020
  • Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

tougher, especially when there is no opportunity for in-person interactions. THE CORONAVIRUS CRISIS More Business-Related Pandemic Coverage from Around Harvard and Beyond COVID-19 Business Impact Center (Harvard Business School) Lessons... View Details
Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage
  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
  • January 2020 (Revised July 2020)
  • Case

Chemours (A)

By: David G. Fubini and David Lane
The July 2015 spin-off of DuPont’s performance chemicals division as the independent company Chemours burdened new CEO Mark Vergnano and his team with perilous challenges. Despite market-leading offerings in several areas, the company faced a glutted market for its... View Details
Keywords: Transformation; Chemicals; Leading Change; Crisis Management; Organizational Change and Adaptation; Chemical Industry; United States
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  • March 2011
  • Case

Terror at the Taj Bombay: Customer-Centric Leadership

By: Rohit Deshpande
On November 26, 2008, heavily armed terrorists launched a series of attacks throughout the western-Indian city of Mumbai (formerly Bombay). One of the locations attacked was the Taj Mahal Palace and Tower, which was occupied by the terrorists for over three days,... View Details
Keywords: Safety; Leadership; National Security; Service Delivery; Organizational Culture; Crisis Management; Customer Focus and Relationships; Brands and Branding; Accommodations Industry; Mumbai
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  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

  Working PapersThe Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Abstract New gastroenterologists participated in a labor market clearinghouse (a... View Details
Keywords: Sean Silverthorne
  • 21 May 2024
  • News

A New Chapter

Open Up Resources, two successful nonprofits focused on innovation in the K–12 education market in the United States, Wolf knew how to deliver scalable, outside-the-box educational services for American kids. He believes his latest... View Details
Keywords: Catherine O’Neill Grace; photo by Cayce Clifford
  • 31 Jul 2007
  • First Look

First Look: July 31, 2007

the national microfinance markets of Bolivia, Ecuador, and Peru within the context of global microfinance. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=307060 Foreign Direct Investment and South... View Details
Keywords: Martha Lagace
  • Web

General Management Curriculum - Faculty & Research

(also listed under Entrepreneurial Management) Benjamin N. Roth , Natalia Rigol Spring 2026 Q3Q4 3.0 The Business of Entertainment, Media, and Sports (also listed under Marketing) Anita Elberse Fall 2025 Q1Q2 3.0 Business Solutions for the Poor (Global and Local) (also... View Details
  • 25 Jun 2018
  • Research & Ideas

In America, Immigrants Really Do Get the Job Done

School Professor William R. Kerr. “Nationalistic policies have gained strength all around the world,” Kerr says, pointing to Brexit in the UK and strains caused by the refugee crisis in Europe as indicators of anti-immigrant sentiment... View Details
Keywords: by Michael Blanding; Agriculture & Agribusiness; Technology; Service
  • 07 May 2020
  • Research & Ideas

The One Good Thing Caused by COVID-19: Innovation

hospitals. The e-commerce giant JD developed a drone program to drop parcels and to spray disinfectant. Smart helmets can identify anyone with fever within a five-meter radius. For other businesses, especially those where digital and automation technologies are not... View Details
Keywords: by Hong Luo and Alberto Galasso
  • Web

Banking System - Behavioral Finance & Financial Stability

Holding Company Y9C Data After peaking during the financial crisis, loan loss provisions as a fraction of loans plummeted and remain low. Note that loan loss provisions in the early period of the financial crisis were low, despite... View Details
  • Web

The 20th Century Zeitgeist - Leadership

infections Synthetic rubberx Influence: High 50 1950 s 19 Television sales expand dramatically Transistors used in portable radios and calculators Influence: Medium-High 60 1960 s 19 Man walks on the moon Color TV market grows Microchips... View Details
  • 12 Mar 2021
  • News

My Favorite Case

get intimidated, which served me well throughout my career in Fortune 500 companies, startups, and now as an entrepreneur. That case was the fork in the road of my career, and I have been in marketing ever since. It gave me confidence to... View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

auto market in the 1950s. The industry leader, unbothered by competition and looming threats, began to coast on its former glory, however, and bypass such areas as consumer preferences and industry innovation. By February 2009, GM's View Details
Keywords: by Staff; Auto
  • 01 Sep 2023
  • News

Made in Italy

HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and... View Details
Keywords: April White
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

Decades of efforts went into turning scientific research into marketable products. The managerial costs of too much decentralization, and diversification into businesses as diverse as ferries and floor coverings, became evident as the oil... View Details
Keywords: by Geoffrey Jones; Consumer Products