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Show Results For
- All HBS Web
(960)
- People (7)
- News (249)
- Research (550)
- Events (2)
- Multimedia (3)
- Faculty Publications (265)
- 01 Dec 2016
- News
Inside the Bestseller List with James Andrew Miller
the curtains.” Miller’s new book fits that successful mold—but comes with a marketing challenge. Powerhouse is about Creative Artists Agency, a powerful force in the entertainment industry but a lesser-known... View Details
- 25 Aug 2022
- News
Turning Point: Dream Weaver
priority to help as many people as I could while working at MGM. Creative Artists Agency was still very new, and their agents had restricted expense accounts, so I always made sure to invite my friends at CAA to screenings so they could... View Details
- 01 Mar 2013
- News
A United Front
significant contingent of soccer fans among Elberse's students, Sir Alex is something of a rock star, so his October classroom visit to Strategic Marketing in Creative Industries was akin to meeting Sir Paul... View Details
- 01 Jun 2017
- News
Case Study: Something New
transparency to the pricing and cut out the middleman. So I say yes absolutely you can and should have some off-the-rack options (still tailored to fit). This may even be preferred for the woman who is time-strapped or low on creativity... View Details
Keywords: April White
- 01 Oct 1997
- News
After 27 Years at HBS, Shapiro Shifts Professional Focus
Shapiro taught a wide variety of MBA courses, among them Industrial Marketing, Sales Management, Creative Marketing Strategy, and Integrated Product Line Management. He also taught in many Executive... View Details
- 05 Sep 2006
- First Look
First Look: September 5, 2006
sample company invested in marketing, ex ante, at levels close to those that would have maximized returns, observed ex post. Managing Creativity in Small Worlds Authors:Lee Fleming and Matt Marx Periodical:California Management Review 48,... View Details
Keywords: Sean Silverthorne
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details
Keywords: All Industries
- 13 May 2013
- Blog Post
"I never thought I would be a business person until…”
activities. I was fortunate to experience diverse aspects of heavy industrial manufacturing and work with C-level executives from the start of my career as an in-house consultant. I was also thrilled by the fast pace of the deal scene and... View Details
Keywords: Manufacturing
- 01 Mar 2012
- News
Where Innovation Rules
thousands of HBS alumni. Whether through creative destruction, disruptive innovation, or riding a societal quantum leap forward, HBS alumni entrepreneurs have founded or grown companies that are pervasive and familiar, from consumer... View Details
- March 2008 (Revised November 2012)
- Teaching Note
GE's Imagination Breakthroughs: The Evo Project (TN)
Teaching Note for [907048]. View Details
- 24 Apr 2014
- News
Seeing glass in a new light
Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company... View Details
- Web
Polaroid Corporation Collection | Baker Library
Polaroid Corporation Collection Edwin H. Land demonstrating Polaroid Land Instant Film, April 1947. Polaroid Corporation records. The Polaroid Corporation was among the most creative and technologically innovative companies of the... View Details
- Web
A Network for Change | Social Enterprise | Harvard Business School
The Social Enterprise Initiative is a focal point for the creativity and energy of our worldwide community. This network includes students and alumni with backgrounds in all sectors who seek to engage in socially-driven pursuits at... View Details
- Profile
Nneka Ezeigwe
different kinds of industries on the ground, looking at what drives change and takes an economy to the next level. I’ll be able to work with policy makers and business leaders who are expanding Nigeria’s economy and political landscape.... View Details
Keywords: Manufacturing/Energy
- 01 Jun 2024
- News
Turning Point: On the Line
staff of Truth Be Told (Apple) at Disney. What made it so bizarrely poetic is that Disney was where this freshly minted Harvard MBA had begun his entertainment industry career. I’d long dreamt of living a View Details
- 05 Aug 2002
- Research & Ideas
Understanding the Process of Innovation
Collins is setting his sights on the home and garden business. Clayton Christensen, professor at Harvard Business School, uses this case to frame the central questions for anyone trying to understand the sources of innovation, and what blocks it, inside companies. Does... View Details
Keywords: by Loren Gray
- 01 Mar 2007
- News
Pursuing a passion
In addition to her field research on creativity, Teresa Amabile is a keen observer and enthusiastic supporter of the creative efforts of her HBS students. To illustrate her belief that entrepreneurial success is driven by passion for... View Details
- 01 Oct 1999
- News
New Releases
The Entrepreneurial Venture (Second Edition) by William A. Sahlman, Howard H. Stevenson, Michael J. Roberts, and Amar Bhidé (Harvard Business School Press) At least one million new entrepreneurial ventures are begun every year. As Internet-based companies attempt to... View Details
- 09 Jan 2020
- Blog Post
Set Your Recruiting Vision for 2020
recruiting. Go beyond the traditional webinar to educate students about your company and opportunities by thinking creatively about how you can convey your message. Invest in virtual communication tools. Build meaningful connections... View Details
Keywords: All Industries
- Profile
Fereshteh Zeineddin
events introduced me to a number of new industries and opportunities. I became interested in exploring opportunities in the luxury goods space and was introduced by a classmate to the marketing department at Louis Vuitton. After an... View Details
Keywords: Retail