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  • All HBS Web  (4,307)
    • People  (11)
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    • Events  (13)
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  • August 2013 (Revised November 2013)
  • Case

Ford vs. GM: The Evolution of Mass Production (A)

By: Willy Shih

This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Auto Industry; Manufacturing Industry; Michigan
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Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

ho-hum and quickly forgotten? Stefan Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School, explains that “the difference has less to do with catchy marketing and everything to do with the... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 29 Nov 2010
  • HBS Case

United Breaks Guitars

Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor... View Details
Keywords: by Julia Hanna
  • March 2013
  • Case

Currency Wars

By: Laura Alfaro and Hilary White
In February 2013, the G-20 finance ministers met in Moscow, Russia to discuss the rising anxieties over a potential international currency war. It was speculated that certain countries were purposely devaluing their currencies in order to improve their competitiveness... View Details
Keywords: Currency; Competitiveness; Trade Policy; Devaluation; Exchange Rate; Monetary Policy; Quantitative Easing; Inflation Targeting; Capital Flows; Central Banking; Currency Exchange Rate; Competitive Strategy; Emerging Markets; Policy; Trade; Conflict and Resolution; Banking Industry; Public Administration Industry; Moscow
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Alfaro, Laura, and Hilary White. "Currency Wars." Harvard Business School Case 713-074, March 2013.
  • Research Summary

corporate strategy, international strategy, strategy process

David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details
  • 19 Mar 2014
  • News

A Brand Manager's Guide to Losing Control

    Design Rules, Vol. 1: The Power of Modularity

    We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details
    • May 2005 (Revised January 2008)
    • Case

    Inniskillin and the Globalization of Icewine

    By: Geoffrey G. Jones and Jillian Hirasawa
    Deals with the growth of the icewine industry and follows Vincor International as it creates an international market for its Inniskillin Icewine--a luxury alcoholic beverage consumed as a dessert wine. Gives the history of the alcoholic beverage industry in Canada and... View Details
    Keywords: Global Strategy; Globalized Markets and Industries; Marketing Strategy; Product Marketing; Luxury; Food and Beverage Industry; Canada
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    Jones, Geoffrey G., and Jillian Hirasawa. "Inniskillin and the Globalization of Icewine." Harvard Business School Case 805-129, May 2005. (Revised January 2008.)

      Design-Driven Innovation

      How to create innovations that customers do not expect, but that they eventually love? How to create products and services, that are so distinct from those that dominate the market and so inevitable that make people passionate?

      In a context where everyone is... View Details

      • 2022
      • Working Paper

      Responding Strategically to Competitors' Failures: Evidence from Medical Device Recalls & New Product Submissions

      By: George P. Ball, Jeffrey T. Macher and Ariel Dora Stern
      Medical device firms operate at the frontiers of innovation. When functioning properly, innovative medical devices can prolong and improve lives; when malfunctioning, the same devices may harm patients and lead to product recalls. Product recalls create significant... View Details
      Keywords: New Product Development; Recalls; Product Failures; Medical Devices; FDA; Health Care; Product Development; Product; Failure; Competition; Opportunities; Medical Devices and Supplies Industry
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      Ball, George P., Jeffrey T. Macher, and Ariel Dora Stern. "Responding Strategically to Competitors' Failures: Evidence from Medical Device Recalls & New Product Submissions." Harvard Business School Working Paper, No. 19-028, September 2018. (Revised March 2022.)
      • May 24, 2021
      • Article

      What Makes an Online Marketplace Disruptive?

      By: Clifford Maxwell and Scott Duke Kominers
      Platforms like Airbnb, eBay, and Angie’s List have changed how markets work. But while many are innovative and make life easier for consumers, which are truly disruptive? Hewing to Clay Christensen’s theory of disruption, platforms—which operate as online... View Details
      Keywords: Digital Platforms; Disruption; Framework
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      Maxwell, Clifford, and Scott Duke Kominers. "What Makes an Online Marketplace Disruptive?" Harvard Business Review Digital Articles (May 24, 2021).
      • August 2021 (Revised March 2022)
      • Case

      Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

      By: Jill Avery and Rayan Nahas
      Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
      Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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      Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
      • March 2009
      • Case

      Putting Sparkle Into Soda-Club's European Partnerships

      Daniel Birnbaum, new CEO of Soda-Club, has taken charge of a company with significant market penetration, brand equity, and revenues in certain European markets. The company is also plagued with hostile relationships with major distributors. He needs to decide how to... View Details
      Keywords: Globalized Firms and Management; Partners and Partnerships; Distribution; Entrepreneurship; Crisis Management; Distribution Industry; Europe
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      Isenberg, Daniel J. "Putting Sparkle Into Soda-Club's European Partnerships." Harvard Business School Case 809-124, March 2009.
      • September 1999
      • Case

      Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

      By: Stefan H. Thomke and Andrew Robertson
      Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details
      Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry
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      Thomke, Stefan H., and Andrew Robertson. "Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)." Harvard Business School Case 600-028, September 1999.
      • Research Summary

      Overview

      By: Geoffrey G. Jones
      Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
      Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Beauty and Cosmetics Industry; Consumer Products Industry; Energy Industry; Fashion Industry; Green Technology Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
      • Research Summary

      Seeing Thought

      By: Gerald Zaltman
      This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
      • 04 Feb 2020
      • Video

      Francis Okomo-Okello

      Francis Okomo-Okello, Chair of the leading Kenyan luxury hotel group Serena and of the subsidiary of a major foreign bank, discusses the need for regional integration in Africa as it would create larger markets... View Details
      • December 2018 (Revised April 2020)
      • Case

      Fluidity: The Tokenization of Real Estate Assets

      By: Marco Di Maggio, David Lane and Susie Ma
      In December 2018, the blockchain startup Fluidity was about to participate in its first tokenization deal, which would create digital access to property rights in a 12-unit Manhattan condominium complex. The deal was proof-of-concept for Fluidity, which hoped to... View Details
      Keywords: Blockchain; Tokenization; Data Security; Revenue Model; Finance; Technological Innovation; Strategy
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      Di Maggio, Marco, David Lane, and Susie Ma. "Fluidity: The Tokenization of Real Estate Assets." Harvard Business School Case 219-057, December 2018. (Revised April 2020.)
      • January 2008 (Revised April 2009)
      • Case

      Wyoff and China-LuQuan: Negotiating a Joint Venture (A)

      By: James K. Sebenius and Cheng (Jason) Qian
      Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking... View Details
      Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Style; Strategy; Chemical Industry; China; Pennsylvania
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      Sebenius, James K., and Cheng (Jason) Qian. "Wyoff and China-LuQuan: Negotiating a Joint Venture (A)." Harvard Business School Case 908-046, January 2008. (Revised April 2009.)
      • April 1999 (Revised May 2000)
      • Case

      Compaq Computer: Intel Inside?

      By: David E. Bell and Ann Leamon
      Presents the results of quantitative and qualitative market research on the possible acceptance of a non-Intel processor in Compaq Computer's consumer notebook line. If the low-priced, non-Intel notebook is a success, the company will maintain or increase its 45% share... View Details
      Keywords: Distribution; Production; Success; Performance Evaluation; Mathematical Methods; Competition; Computer Industry
      Citation
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      Bell, David E., and Ann Leamon. "Compaq Computer: Intel Inside?" Harvard Business School Case 599-061, April 1999. (Revised May 2000.)
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