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Show Results For
- All HBS Web (1,767)
- Faculty Publications (341)
- 08 Mar 2016
- First Look
March 8, 2016
Consumer Neuroscience: Advances in Understanding Consumer Psychology By: Karmarkar, Uma R., and Carolyn Yoon Abstract—While the study of consumer behavior has been enriched by improved abilities to generate new insights, many of the... View Details
Keywords: Sean Silverthorne
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
other multinationals immediately detected new operational and commercial approaches across their international branches and standardized and distributed them to subsidiaries. This proactive behavior toward... View Details
- 23 Aug 2016
- First Look
August 23, 2016
D. KC, and F. Gino Abstract—Many models in operations management involve dynamic decision making that assumes optimal updating in response to information revelation. However, behavioral theory suggests that... View Details
Keywords: Sean Silverthorne
- 23 Jun 2022
- News
All Those Zoom Meetings May Boost Connection and Curb Loneliness
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017... View Details
Keywords: Carmen Nobel
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
2017 Emerald Group Publishing Extreme Teaming: Lessons in Complex, Cross-Sector Leadership By: Edmondson, Amy C., and Jean-François Harvey Abstract—Today's global enterprises increasingly involve collaborative work by teams of experts View Details
Keywords: by Sean Silverthorne
- 20 Oct 2015
- First Look
October 20, 2015
integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial organization posit that integration, while costly, increases productivity. It follows from firms' maximizing View Details
Keywords: Sean Silverthorne
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in... View Details
Keywords: Freemium; Retention/churn; Field Experiment; Field Experiments; Gaming; Gaming Industry; Mobile App; Mobile App Industry; Monetization; Monetization Strategy; Games, Gaming, and Gambling; Mobile and Wireless Technology; Customers; Retention; Product Design; Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- May 2021
- Simulation
Customer Compatibility Exercise Application
By: Ryan W. Buell
Customers impose considerable variability on the operating systems of service organizations. They show up when they wish (arrival variability), they ask for different things (request variability), they vary in their willingness and ability to help themselves (effort... View Details
- Web
From C-Suite to CEO - Alumni
for you, the next phase is building your core competencies to position yourself for consideration. Specifically, you will need to demonstrate general management and cross-functional leadership skills and perspective, operating experience... View Details
- December 2019 (Revised March 2020)
- Case
Impossible Foods
By: Jose B. Alvarez and Natalie Kindred
Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
- 14 Jul 2022
- Research & Ideas
When the Rubber Meets the Road, Most Commuters Text and Email While Driving
“I suspect this may actually be lower than the true extent of unsafe multitasking, given the fact that not everyone would easily admit to a behavior that is recognized as problematic, if not illegal.” Almost 43,000 people died in vehicle... View Details
Keywords: by Jay Fitzgerald
- February 2022
- Supplement
SpartanNash Company: The Amazon Warrants (A)
By: Benjamin C. Esty, E. Scott Mayfield and Daniel Fisher
As of 12/31/21, Amazon held $22 billion of equity and warrants in related companies. In fact, it often requests a free grant of warrants when it enters into a new commercial agreement with a supplier. Over the past 20 years, Amazon has gotten warrants almost 20... View Details
- 01 Jun 2013
- News
Mind Your Manners
Sara Jane Ho (MBA 2012) As a newcomer to the Global A-list, some observers say China has a few things to learn about proper comportment in Western social settings. Etiquette is one of them, declares Sara Jane Ho (MBA 2012), a quintilingual Hong Kong native who has... View Details
- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
different fields,” says Grushka-Cockayne, whose research is on data science, forecasting, project management, and behavioral decision-making. “Our work is focused on using crowds for prediction and for forecasting something that is... View Details
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
months of deliberations with multiple stakeholders in India and the U.S., including individuals from academia, industry, and government. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54716 forthcoming Handbook of View Details
Keywords: Dina Gerdeman
- 08 May 2012
- First Look
First Look: May 8
investments, threatening the performance of both individual firms and the U.S. economy. I argue that short-termism also invites institutional corruption. I define that as institutionally supported behavior that-while not necessarily... View Details
Keywords: Carmen Nobel
- 18 Feb 2014
- First Look
First Look: February 18
Frictions in Shadow Banking: Evidence from the Lending Behavior of Money Market Funds By: Chernenko, Sergey, and Adi Sunderam Abstract—We document the consequences of money market fund risk taking during the European sovereign debt... View Details
Keywords: Sean Silverthorne
- 2021
- Working Paper
An Empirical Study of Time Allotment and Delays in E-commerce Delivery
By: M. Balakrishnan, MoonSoo Choi and Natalie Epstein
Problem definition: We study how having more time allotted to deliver an order affects the speed of the delivery process. Furthermore, we seek to predict orders that are likely to be delayed early in the delivery process so that actions can be taken to avoid delays.... View Details
Keywords: Logistics; E-commerce; Mathematical Methods; AI and Machine Learning; Performance Productivity
Balakrishnan, M., MoonSoo Choi, and Natalie Epstein. "An Empirical Study of Time Allotment and Delays in E-commerce Delivery." Working Paper, December 2021.